Download `Consumers want advertising funded content and we are acting in

BiBC launches AdsMaster to bring advertisers into the video distribution market
~ new product will allow advertising-funded distribution of content ~
03 April 2007. London. BiBC is today launching new software entitled AdsMaster™,
which is set to revolutionise online advertising in the UK. BiBC is teaming up with leading
brands to create ad-supported video downloads available on PCs, set-top boxes and
hand-held devices.
BiBC is offering advertisers the chance to enter the download-to-own market by having
their adverts embedded in leading content aggregated by BiBC. AdsMaster is a tool that
means that advertisers can hit their target audience in the most calculated way yet – by
targeting their audience through specific genres or artists. This will allow brands to target
specific demographics.
AdsMaster will allow advertisers to place their adverts in the largest collection of video
content available to download in the UK, from the likes of Universal, EMI, Black Diamond
and Duke etc. BiBC will simply take the adverts and insert them at ‘white space’ points
within the content, when there is ‘dead time’ but a captive audience: during payment
(unless the content owners decides to give the content for free), at the beginning or
during content playback and whilst previewing. This is a service that will be highly price
competitive against other forms of advertising, and can be inserted into premium content
within weeks.
AdsMaster provides companies with brand association through artists or TV series. If a
company wanted to promote themselves to the youth market, they might want an advert
on an Atomic Kitten video, for example. AdsMaster gives brand reach and extension to
new platforms for many advertisers.
ICM research commissioned by BiBC in November 2006 showed that 55 per cent of
consumers (74 per cent of the 18-24 year old age range) would prefer to watch
advertising and get content for free rather than pay for content without advertising – and
BiBC is bringing this concept to reality. By teaming up with leading brands, BiBC aims to
reduce the cost of buying content for consumers, whilst distributing broadcast quality
premium content.
Paul Hague, managing director of BiBC, commented, ‘Consumers want advertising
funded content and we are acting in line with the wishes of the people. Advertisers want
as many new and effective ways of targeting their key audiences as possible, and we
are providing this for them as well. We’re already talking to a number of companies keen
to get into this space quickly – and of course the consumer will get what they want for a
reduced rate or free. Everyone wins – except the companies that don’t jump on the
bandwagon fast enough.’
Ends
Editors’ Notes
About BiBC
The British Internet Broadcasting Company, BIBC, is a privately owned company,
founded in 2000. BiBC is pioneering the use of the web as a multimedia distribution
platform – BiBC created the first managed service offering that enables secure on-line
distribution of video content, increasing revenue and reducing costs.
BiBC allows content and brand owners to outsource the creation, distribution and
payment for digital content over the web.
Press contacts:
Kerry Hallard / Rafi Cooper
020 7292 8680
[email protected]