Download Brochure Information and Rubric

13 Colonies Brochure Rubric
Student Name:
________________________________________Class:__________
4
3
2
1
Content Accuracy
(be sure to
include facts
from your
research in your
brochure to help
persuade family
and friends)
All facts in the
brochure are
accurate.
Propaganda
technique used
accurately.
99-90% of the
facts in the
brochure are
accurate.
Propaganda
technique used
with 1 mistake.
89-80% of the
facts in the
brochure are
accurate.
Propaganda
technique used
with 2 or more
mistakes.
Fewer than 80%
of the facts in the
brochure are
accurate.
Propaganda
technique not
used.
Writing Organization
Each section in
the brochure has
a clear
beginning,
middle, and end.
Almost all
sections of the
brochure have a
clear beginning,
middle and end.
Most sections of
the brochure
have a clear
beginning,
middle and end.
Less than half of
the sections of
the brochure
have a clear
beginning,
middle and end.
Spelling &
Proofreading
No spelling
errors remain
after one person
other than the
typist reads and
corrects the
brochure.
No more than 1
spelling error
remains after
one person
other than the
typist reads and
corrects the
brochure.
No more than 3 Several spelling
spelling errors
errors in the
remain after one brochure.
person other
than the typist
reads and
corrects the
brochure.
Writing Vocabulary
The author
correctly uses
several new
words and a
slogan.
The author
correctly uses a
few new words
and a slogan.
The author tries
to use some
new vocabulary,
and a slogan.
The author do
not incorporate
new vocabulary
and do not use a
slogan.
Attractiveness &
Organization
The brochure
has
exceptionally
attractive
formatting and
well-organized
information.
The brochure
has attractive
formatting and
well-organized
information.
The brochure
has wellorganized
information.
The brochure's
formatting and
organization of
material are
confusing to the
reader.
CATEGORY
Graphics/Pictures Graphics go well
with the text and
there is a good
mix of text and
graphics.
Graphics go well
with the text, but
there are so
many that they
distract from the
text.
Graphics go well
with the text, but
there are too
few and the
brochure seems
"text-heavy".
Graphics do not
go with the
accompanying
text or appear to
be randomly
chosen.
Sources
Careful and
accurate records
are kept to
document the
source of 9485% of the facts
and graphics in
the brochure.
Careful and
accurate records
are kept to
document the
source of 8475% of the facts
and graphics in
the brochure.
Sources are not
documented
accurately or are
not kept on many
facts and
graphics
Careful and
accurate records
are kept to
document the
source of 95100% of the
facts and
graphics in the
brochure.
Comments:
Your Goal as an advertisement executive for the Old England Colonial
Expansion Company is to persuade family and friends back home in England to
immigrate to the New World.
Your Role as an advertisement executive is to create an attractive brochure,
using one propaganda technique advertising 1 of the 13 colonies.
The Audience, family and friends in England, must decide which colony to settle
in and begin a new life.
The Situation: You have selected your colony and researched the history.
The Product: An attractive, well-constructed and organized brochure about your
colony. This brochure must contain 1 propaganda technique, as well as include
facts about your colony to persuade family and friends to immigrate to your great
colony. Your colony must have a slogan, included on the brochure.
Propaganda Techniques
1. Testimonial: a public figure or celebrity promotes or
endorses your colony
2. Repetition: your colony name or keyword or phrase is
repeated in your brochure
3. Compare and Contrast: family and friends are led to
believe your colony is better than the others
4. Transfer: your colony is associated with a well-respected
person or group
5. Loaded Words: using words with strong, positive and
emotional connotations and associations to describe your
colony
6. Bandwagon: makes the appeal that “everyone else is
moving to your colony, and so should you”
7. Plain Folks: attempt to convince friends and family back
home in England that a famous person believes that your
colony is the best and all kinds of immigrants should move
there