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12 Tips on How to Find the Best Internet Marketing Company
Search engines. Social media. Pay per click. Online marketing. Email marketing.
What does it all mean?!
Even organizations that have been lagging behind in technology are, finally, coming to the realization
that Internet marketing is a necessity. Like the “old days” of being listed in the Yellow Pages and having
a company brochure, today’s companies need a website and an online plan.
Our world is very different now. But what’s been constant for nonprofits and for-profits alike is the need
for effective marketing and fundraising. But that doesn’t mean just waiting for clients, donors, and others
to fall into your lap. It means seeking them out and making it easy for them to find you. It means using
social media and email to reach out to them. It means creating content that is of value to them.
Where do you start?
How do you find someone to work with you can trust? How do you find the best internet marketing
company?
You might start with a search for an internet marketing company on Google search (or another search
engine, such as Yahoo or Bing). But, most likely, you’ll find hundreds of results. That means you’ll need
to know how to “weed” through them to find the best internet marketing company!
To help you do that, here is a quick checklist of 12 tips on what you should look for to find the best
internet marketing company:
1. Comprehensive solutions. Oftentimes, the best internet marketing company is one that
provides a variety of solutions that integrate both inbound and outbound marketing, as well as
online and offline marketing. Especially for small- to mid-sized organizations that don’t have the
budget to hire multiple marketing agencies, such as a PR agency, a social media agency, a
website agency, etc., it is beneficial to work with an agency that can provide an integrated
approach utilizing a full spectrum of services.
2. Tracking. A common fear for organizations is investing money in something that doesn’t work.
Many agencies launch marketing programs with no monitoring or tracking in place. Be sure to
work with a company that utilizes tracking tools and/or identifies specific milestones with
measureable results.
3. Experience. Want to find the best internet marketing company? Look for an agency with lots of
experience! It’s not enough for them to have been around for a while or even to have helped
create informational websites or social media. You want to look for an agency that has
experience creating interactive sites that integrate social media, landing pages, content creation
and call-to-action buttons.
4. Messaging. Have you ever visited a website or picked up a brochure and after spending a few
minutes reading the copy, you still didn’t have any idea what the organization does? A good
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[email protected]
310-363-0095
marketing company has a portfolio of messaging and content that demonstrates their ability to
create impactful messaging that is concise and easy to understand. Ask them to show you
examples of website content, taglines and hook statements.
5. Success stories. If you are looking to work with the best internet marketing company, then a
sure fire way is to talk to other clients and ask them about their experiences with the agency. Be
sure to ask about both strengths and weaknesses.
6. Customer service. Every marketing project has challenges, but what separates the best internet
marketing company from the rest is how they handle difficulties and issues. How can you reach
them? Do they have 24/7 support, email, chat support? Do you have one contact or a team?
Make sure you understand how to get support when you need it.
7. Straight talk. Find an agency that speaks your language, not techno-speak. Worse, avoid
agencies that make their services sound like “brain surgery”. They should understand you, your
business, and your ojectives – and then articulate a clear plan to meet them in language you can
easily understand.
8. Realistic promises. Watch out for agencies the overpromise and under-deliver. Unfortunately,
getting you to “page 1 in google in one day” – and other overhyped promises – are usually not as
good as they sound. In marketing and fundraising, the best results are a result of a long term plan
that is consistent.
9. Affordable. The best internet marketing company is not necessarily the most expensive.
Boutique agencies are founded on providing quality service at a price significantly less that the
big name agencies. Some small- to mid-sized agenices also offer different solutions for different
budgets. Those solutions should be customized to your specific situation and modular so you can
easily plug and unplug them.
10. “Bite sized” modules. Many organizations keep waiting until they have more budget so they can
spend the “big bucks”. The best internet marketing company is one that can work within your
budget parameters. It is one that offers bite-sized modules that are do-able. Think about how far
you’d be if over the past year you had done something every single month vs. doing nothing. The
nice thing about marketing is it is cummulative. The sooner you start marketing, the sooner you’ll
start generating more revenues.
11. Trial period. Not sure you’ve found an agency that is the best fit for your organization? Then
work with them on a trail basis and see how they do!
12. Research-based solutions. Last, but not least, the best internet marketing company is one that
makes recommendations based on solid research – not crossing their (or your) fingers. Sure,
marketing is not strictly a science, but it is not strictly “art” either. There is lots of marketing
research by reputable third party research organizations that should guide any good marketing
agency in making viable recommendations.
Want more information? Call us for a Free Marketing Assessment: 310-363-0095