Download Social Media Marketing

Content Marketing Vs. Social Media Marketing: What’s The
Difference?
How is social media marketing different from content marketing? What is the point of difference
between these two marketing strategies? And which is the best marketing strategy? If you are
still unaware of what are the core differences between both marketing termonolgies then let’s
dive into this and know more.
Content marketing is content production and creative thought whereas social media marketing
focuses on making social media a successful delivery mechanism as much as possible. The
difference between the two is not as simpler. The content marketers are highly focused on
methods of sharing and receiving content whereas social media marketing focuses on making
social media a successful mechanism for delivery of the content. Content marketing is considered
as a starting point for digital marketing campaigns. If the small business owner wants to attract
a large number of customers and webmasters are looking for more visitors on the website, then
content marketing would be the best solution for them. Content marketing deals with social
media marketing and social media marketers are using content to get their message across
targeted audiences. There are various overlapping characteristics between these two terms, but
these are two distinct entities with different focal points, goals, and processes. Let’s have a look
at major differences between social media marketing and content marketing.
Social Media Marketing
Social media marketing is making the use of the social platforms where existing and potential
customers interact directly. Social media marketing is all about using social media websites and
social networks for marketing product and services of a particular brand. Social media marketing
is the type of marketing which influences companies to reach new customers and increase brand
engagement with the existing customers. In other words, we can say social media marketing is
the way of marketing which extends the reach of content marketing through multiple social
media platforms. Social media marketing is pushing marketing strategy which pushes the content
and drives people from their current state.
Social media marketing is the kind of direct and indirect marketing which promote a particular
business on the social web with the help of sharing and interaction. Social sharing is simple and
personified way of marketing. Companies can enhance brand awareness and brand engagement
through one click sharing method. For successful social media marketing, marketers are required
to keep the conversation and sharing related to business. For the indirect promotion of the
product and services, they have to effectively start the conversation and encourage sharing it
among users for strong customer relationship management. Social media marketing allows small
businesses to build brand awareness at a larger scale.
Content Marketing
Content marketing is all about creation and distribution of valuable, relevant and consistent
content. The objective of content marketing is to attract and retain clearly defined audiences and
profitable customers. Content marketing is an integral part of social media marketing. Content
marketing is a method for companies to educate, inform, entertain and inspire the action of the
existing and potential customers. Content marketing promotes the product or service by raising
brand awareness and by shaping the consumer perception. Proper marketing and consumption
of content drive behavioral change among customer by providing useful information to the
audience. Organizations publish the content typically on websites, but there are other print
campaigns where marketers can incorporate content marketing strategy. They also integrate the
content marketing with social media marketing. Content marketing establishes an enterprise and
demonstrates added value to the target market. Content marketing by sharing high content of
information play a significant role in building the brand indirectly and building trust among
customers. Content marketing is the marketing strategy which is used by the marketers to
establish credibility, trust, and loyalty among customers.
Difference Between Content Marketing And Social Media Marketing!
Social Is a Channel; Content Is a Tactic
Social media is the game changer in the marketing sector. The birth of social platforms has made
custom targeting of perspective audience easy for marketers. Social media is the greatest
innovation of technology which has not only enhanced the ability of communication, but it has
also enhanced the ability of the organizations to market directly. Social media marketing is the
channel where organizations can find potential customers. Social media have emerged as one of
the most popular marketing channels for companies. Social media marketing is the great
marketing strategy for listening and gathering insights for your business and finding and engaging
with prospects and customers. Social media marketing strategy worked best when it integrated
with other marketing tactics.
On the other hand, content marketing is a tactic. It is a way of marketing that enables
organizations to add value for potential customers by creating and distributing valuable content.
Content marketing includes collaterals such as blog posts, videos, and web pages. These pieces
of collaterals help organizations to educate and entertain their target audiences. Content
marketing is the tactics of marketing which is intended by marketers to generate to interest in
offerings by reinforcing the problem challenges and solutions.
Center Of Gravity
The center of gravity is another difference between social media marketing and content
marketing. Center of gravity is the focus of marketing activity. In the case of social media
marketing, the center of gravity is the within social media networks. The focus of marketing in
case of social media marketing is located within the social networks. Operating social media
campaign is like operating within social networks. When marketers are operating social media
campaigns, they are actually operating inside Facebook, inside twitter and inside google+, etc.
social media marketers produce content inside these networks. On the other hand center of
gravity for content marketing is the website of the brand. Social networks play a significant role
in increasing the success of the content marketing efforts. Social networking platforms such as
Facebook, Twitter, and google+ are primarily used as distributors of the link of the website. In
the case of content marketing marketers do not make the use of social media platforms as a
container of the content itself. In simple terms, we can say that social media marketing makes
the use of social media platforms as primary sources of marketing. Whereas content marketing
uses social media platforms as a distributor of the link back to the content on the website of the
brand.
Objectives Of Both Marketing Techniques
The multitude of purpose in case of both marketing strategies is different. Social media marketing
strategy is the marketing strategies which is designed with a target to increase brand awareness
among potential, targeted and existing audiences. Social media marketing by generating the
activity and discussion around the brand play a significant role in increasing brand awareness.
Social media is also used for increasing customer retention and customer satisfaction. Social
channels are open forums for direct dialogues with their clients on the questions and issues which
they have. In a nutshell, we can say that objective of social media marketing is to increase brand
awareness. Customer satisfaction and customer retention. On the other hand, the objective of
content marketing is demand generation. The quality of content bring prospects to the site of
the brand and enable the brand to develop healthy relationship with prospects customers.
Social Media Marketing And Content Marketing
There are vast differences between content marketing and social media marketing. Social media
marketing is a new channel of marketing which is competing with other channels of marketing.
On the other hand, content marketing is the as old as human beings. There was always need to
find ways to convey important information in useful and entertaining ways. The goal of content
marketing is consumption of the content them behavior whereas the goal of social media
marketing is participation and then behavior. This the most fundamental difference between
these two social media marketing strategies.
Social media is the latest evolution in the way we can tell stories. It is evident that in terms of
business activity content marketing will rise and grow on a continuous basis. The increase of
content marketing is not going to replace the social media marketing because these marketing
strategies are two very different things with two different functions. Social media is the mean of
extension of the content reach. It provides the opportunity for a direct of communication with
customer and prospects of the organization. Social media is playing an important role in ranking
of the content within search engines and social platforms. Although the content and social media
marketing are two different strategies but at the end of the day both will break out of their
respective soils and pulled together as essential parts of integrated marketing strategy.
Conclusion
Content marketing and social media marketing are two separate entities with some overlapping
characteristics. Integration of content marketing and social media marketing is the only best way
of promotion of blogs, businesses, and brands. Social media marketing vitally supports the
content marketing. The goal of content marketing is to acquire a large number of subscribers to
the original content for lead conversions. Social media is a great source of publishing the content.
It can potentially amplify the brand and guide people towards the consumption of website
content. In online marketing strategies, social media is the great way to start marketing for any
brand. Marketing strategy plays a significant role in making and keeping a particular business
successful. The effectiveness of content marketing for goal achievement takes time, but in order
to start the business immediately, you can start marketing through social media marketing
strategy.