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Service Delivery Platforms (SDP) Telecom The telecom industries are operating in a new and highly competitive environment, marked by convergence and the emergence of IP and next generation networks. This has made the rapid launch of innovative and high-value next generation services a must. Such quality services need to be deployed quicker than your competition. To roll out such value-added services (VAS), within a short time span and to be able to bill them immediately, you need a horizontal, standards-based platform that enables convergence, and is highly robust and mature. Tata Consultancy Services' (TCS) Service Delivery Platforms (SDP) offeringas provide you with a multifeature platform that can help you deploy and launch converged services fast, with high efficiency, low risk and costs, and lesser time-to-market. Overview Benefits Diminishing voice ARPU, high churn rate, and increasing competition is forcing you to look at new revenue streams, which can be generated by launching VAS and data applications. But their introduction must be highly accelerated and simplified so that they can create profitable revenue for you, through personalized and customized offerings to attract new customers. The applications should be able to increase competitive advantage with rapid access to new content and applications, and lower your costs during deployment and operations. To accrue all these benefits along with the possibility of billing your services from day one, you require a platform that is tightly integrated with the network and various business components. One that can smoothly support multiple services to help launch multiple applications. All these emergent requirements emphasize the need for you to move away from silobased architectures to our open standards-based Service Delivery Platform (SDP). We help you develop and deliver a full range of integrated, innovative and cost-effective solutions for your customers. You benefit from: With our product expertise, strong content management skills and in-depth project and technology knowledge, we offer you the complete, end-to-end SDP ecosystem. Including a mix and match of robust SDP components, integration with heterogeneous legacy networks and ASPs and heterogeneous OSS/BSS systems, TCS enables you to have a single customer view and ease of service. With an extensive portfolio of variety of vertical applications and services, TCS enables you to achieve high ROI on SDP investments. n Increased profitability. From SDP component integration, integration with networks, OSS/BSS, and the IMS core, to the development of converged services, we provide you support for your entire SDP ecosystem. Hence, you can tap new revenue streams, and gain from increased revenues and profitability. n Time to market. Your time to market improves phenomenally through significantly reduced time to develop new services. You can provide faster and better delivery service. n Adaptability. Your portfolio flexibility helps you stay ahead of fast-evolving market conditions, enabling you to adopt innovative technologies easily, as they emerge. You can differentiate yourself by bringing out interesting data services to the market quickly and ahead of your industry peers. n Enhanced customer experience. As you can now provide extremely customized content for your customers, you can meet their service expectations. www.tcs.com Application Service Content/Applications Partners Providers Global Developer Communities Global Media Companies Client Layer Content Providers Enterprises Mobile PC Fixed Line Network Business Process Manager Service Registry Single Sign On JDBC/HTTP/WS Enterprise Service Bus WS FTP JMS SLA Framework OSS/BSS Stack Mobile BSS WS Network Abstraction Layer Policy Enforcement OAM Enablers Protocol Plugins Diameter Diameter CCA Network Interfaces(UCP,PAP,LDAP,PAP,HTTP,USSD) Network Layer SMSC MMSC WAP USSD Fixed BSS WS/SOAP HTTP HTTP/FTP Service Creation Environment External Enablers Why TCS Contact Our standards-based approach helps you in supporting the complete ecosystem of next generation data services - from design and development to deployment, management and service upgrades. Our Service Delivery Platforms bring you the full richness of our IT technology, as they addresses your most current, challenging needs, with the support of our To know more about our Service Delivery Platform (SDP) offerings services contact [email protected] n n n In-depth expertise and experience. We have end-to-end expertise in offering a variety of value-added services; which is supplemented by our knowledge in providing support to the entire SDP ecosystem to enable deployment and integration of the platform. Our experience is also reflected in the successful completion of complete products for operators and Evs. Partnerships, labs and CoE. Our partnerships with SDP vendors helps us meet the needs of varied SDP platforms and budgets, while our SDP lab enables you to experience the solution completely before it is deployed. Our global Centers of Excellence (CoEs) focus on continuous development of people, processes, offerings, assets, and methodologies. From technology tracking, development of offerings to addressing your specific needs, supporting software development to managing assets and knowledge, the CoEs function like a centralized knowledge hub. Verticalized experience: TCS’ presence and experience across key verticals helps in the design and deployment of highly effective verticialized applications over SDP which can be used by operators to target specific premium customers. About Tata Consultancy Services (TCS) Tata Consultancy Services is an IT services, consulting and business solutions organization that delivers real results to global business, ensuring a level of certainty no other firm can match. TCS offers a consulting-led, integrated portfolio of IT and IT-enabled infrastructure, engineering and assurance services. This is delivered through its unique Global Network Delivery ModelTM, recognized as the benchmark of excellence in software development. A part of the Tata Group, India’s largest industrial conglomerate, TCS has a global footprint and is listed on the National Stock Exchange and Bombay Stock Exchange in India. For more information, visit us at www.tcs.com IT Services Business Solutions Outsourcing All content / information present here is the exclusive property of Tata Consultancy Services Limited (TCS). The content / information contained here is correct at the time of publishing. No material from here may be copied, modified, reproduced, republished, uploaded, transmitted, posted or distributed in any form without prior written permission from TCS. Unauthorized use of the content / information appearing here may violate copyright, trademark and other applicable laws, and could result in criminal or civil penalties. Copyright © 2011 Tata Consultancy Services Limited TCS Design Services I M I 06 I 11 Service Orchestration