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Running head: PERSUASUVE MEMO 1 Persuasive Memo: Importance of Social Media to a Business (Name) (Institution’s Name) PERSUASIVE MEMO 2 Table of Contents Introduction ..................................................................................................................................... 3 Role of Social media ....................................................................................................................... 3 Marketing tool ............................................................................................................................. 4 Advertising tool ........................................................................................................................... 4 Advantages of Social Media to Business ........................................................................................ 4 Conclusion ...................................................................................................................................... 5 Reference ........................................................................................................................................ 6 PERSUASIVE MEMO 3 BUSINESS MEMORANDUM TO: Top-Level Management FROM: (Your Name), Sale Team Manager DATE: October 5, 2014 SUBJECT: Request for Adopting Social Media Introduction There are literally tens of thousands of articles online talking about the importance of social media for online business. A straightforward Google search will probably turn up more information than anybody could imagine in relation to how best to employ Twitter, LinkedIn, MySpace, and Facebook for the reason of business, and these social networking sites are purely the tip of the iceberg. There are various other less-known social media sites that can factor into the field of business, as well. It is obvious why social media sites are essential for business. It is a free and resourceful means of marketing to the virtual audience. After all, if your business is virtual; then it only makes that you should be advertising where the virtual population goes to hang out and converse with friends. It is equivalent to putting up a sign at a baseball game of the shopping mall. Businesses must market to an online audience. Role of Social media Many people misguidedly believe that social media does not need to be factored much into the running of an offline business, and this is a serious mistake. Why? Although business might be physical, chances are that customers are spending a lot of their time on these social networking sites. DeMers (2014) suggest that approximately 92% of business owners, in 2014, believe that social media is critical to their business, up from 86% in 2014. Businesses continue to rearrange their budgets away from conventional techniques of advertising towards social media and other inbound marketing strategies. Andrew Murray, social media manager at creative agency, observes, “It’s about brining a business to life through the use of great imagery. It’s about focusing on your product or services but creating a story around your offering” (Roche, 2014). Marketing and advertising programs were once developed well in advance and released on the organization’s timetable, but social media have developed a demand for real-time, two-way communication programs that connect the public and evolve based on the conversation (Al-Deen & Hendricks, 2012). PERSUASIVE MEMO 4 Marketing tool Even-Dar and Shapira (2007) emphasizes on the importance of social networks as marketing tool; growing rapidly and spanning diverse area. The beauty of social media as a marketing tool is that it creates an opportunity for interaction. Using social media allows the business to step away from single-sided conversation, like reading a brochure. Social media sites facilitate businesses to strictly craft an experience and link with the network on a deeper level than possible through conventional marketing techniques. Advertising tool In their book Social Media: Usage and Impact, Noor et al. claims, “Through learning consumer’s interests and lifestyles, as presented in the customer’s social media profiles, advertisers can deliver messages and information that is customized to the individual.” The application of this vise of social media advertising marks a continued trend to develop more intimate relationships with customers. Several strategic communicators have also adopted social media as a significant tool to enhance issues management, environmental evaluation and two-way communication. There are various social media advertising tools, among them Flite and Kontera. Farnworth (2011) asserts, “Flite allows you to edit ads in real time, and then spread that message across your social network.” For instance, foot traffic to a business slows one afternoon. The business can create advertising and edits its commercial video, the repost on its Twitter stream or facebook account. Advantages of Social Media to Business To some businesses, social media sites are “the next big thing,” a provisional but resourceful fad that must be integrated into the business system while still in the spotlight. To some, it is catchphrase with no reliable merit and a tee, complex learning curve. According Social Media Examiner, about 97% of marketers are presently taking part in social media, yet 85% of these participants are not fully aware what advantages social media tools hold to their business (DeMers, 2014). Social media demonstrates a huge potential to increase sales; however, lack of understanding on how to accomplish these outcomes is still a challenge. Below are some of the advantages of social media to business. First, social media allows the business to reach out to potential clients without spending large sum of money advertising whereas staying connected with the present customers. Demand Media reporter Elizabeth Freeman writes, “Having a presence on a popular social network suggests to people that your business is on the cutting edge or at least is able to keep up with the changing times” (Freeman, 2013). Employing social media promotes business’ success but also needs some commitment and hard work on part of the management. Secondly, it is a means of open communication. Social media allows online users to inform friends and followers of the services, special offers and open opportunities quickly and simply. It is a bridge connecting the business to its customers since they can contact the business PERSUASIVE MEMO 5 much easily. In situations where the customers have questions, he or she can post the questions on Facebook wall or write them a short message explaining the problem. This makes the business respond quickly and attempt to improve the situation. Thirdly, Social media improves brand recognition. According to DeMers (2014), social media presents every opportunity the business has to syndicate its content and enhance its visibility. Social media sites are new mediums for the voice and content of organization’s brand. It is of essence at it subsequently makes the business easier and more accessible for new customers, and makes the business more familiar and recognizable for existing customers. Conclusion While social media can never replace the authenticity of handshake and personalized service, these virtual touch points has the ability to reinforce existing relationship or spark new interests or unrealized market. As we all know, the use of social media is significant to the business through increase sales, profit maximization and improve customer relations. I have developed a close work relationship with the IT department and Mike Smith, a local internet consultant, who projected that adopting social media to the business will pay for itself within one to two months. Smith would be an asset to the development of this project. With the business’ goals in mind and this potential boost, would you grant the sales department the authority to develop accounts on different social media, especially Facebook and Twitter, to expand our present internet capabilities to comprise the use of social media as both marketing and advertising tool? Additional research of the project, the knowledge and expertise, and the driving force to achieve our upcoming sales projection will generate a reliable plan for meeting the objectives of the business and essentially the requirements of our customers. PERSUASIVE MEMO 6 Reference Al-Deen, H. S., & Hendricks, J. A. (2012). Social Media: Usage and Impact. Lanham, Maryland: Lexington Books. DeMers, J. (2014, August 11). The Top 10 Benefits Of Social Media Marketing. Retrieved October 5, 2014, from Forbes: http://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-socialmedia-marketing/ DeMers, J. (2014, July 23). The Top 7 Social Media Marketing Trends Dominating 2014. Retrieved October 5, 2014, from Forbes: http://www.forbes.com/sites/jaysondemers/2014/07/23/the-top-7-social-mediamarketing-trends-dominating-2014/ Even-Dar, E., & Shapira, A. (2007). A note on Maximizing the Spread of Influence in Social Networks. In X. Deng, F. C. Graham, & F. R. Chung, Internet and Network Economics (pp. 306-312). Berlin, Heidelberg : Springer Science & Business Media. Farnworth, D. (2011, October 14). Ultimate list of social media advertising tools. Retrieved October 5, 2014, from Raven Blog: http://blog.raventools.com/ultimate-list-of-socialmedia-advertising-tools/ Freeman, E. (2013). The Advantages of Social Networking Promoting a Business. Retrieved October 5, 2014, from Chron: http://smallbusiness.chron.com/advantages-socialnetworking-promoting-business-21990.html O'Guinn, T., Allen, C., Semenik, R., & Scheinbaum, A. C. (2014). Advertising and Integrated Brand Promotion. Stamford CT: Cengage Learning. Roche, K. (2014, June 19). Too many Irish firms are ignoring the value of Instagram – don't get left behind. Retrieved October 5, 2014, from Independent.Ie: http://www.independent.ie/business/small-business/advice-centre/too-many-irish-firmsare- ignoring-the-value-of-instagram-dont-get-left-behind-30366279.html