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SALES PROMOTION Marketing Co-Op Sales Promotion All marketing activities – other than person selling, advertising, and public relations – that are used to stimulate purchasing and sales Incentives that encourage customers to buy products or services Can be used to… Encourage customers to try new products Build awareness Increase purchases by current customers Reward customer loyalty Trade Promotions Designed to get support for a product from manufacturers, wholesalers, and retailers More money is spent on promoting to businesses than to consumers Consumer Promotions Sales strategies that encourage customers to buy a product Usually support advertising, personal selling, and public relations efforts Types of Consumer Promotions – certificates that entitle customers to a discount on the purchase of designated products – low cost items given to customers at a discount or free with a purchase Toys in kids meals Gift with purchase (make-up counters) Types of Consumer Promotions – free trail size products sent through the mail or given out in the store to encourage purchasing – offers customers rewards for remaining loyal to a company or brand Credit cards companies Some frequent buyer cards Types of Consumer Promotions – promotional event where the winner must demonstrate a skill – promotional event that is a game of chance Types of Consumer Promotions – the return of part of the payment made on a purchase used to entice customers to buy – using product displays in high traffic areas to encourage customers to purchase Dump bins Point of purchase displays Activity With a partner and complete the following Choose an existing business or brand Consider the types of consumer promotions we have discussed Come up with 4 sales promotions your company could use to increase overall sales. Create the promotions and drop them into my block 2 inbox Extreme Couponing 1 Extreme Couponing 2