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Transcript
Job Description
Job Title:
Marketing Communications Manager
Reports To:
Senior Manager Marketing Communications
SCP 29 - 36:
£25,239 - £30,610
Job Purpose:
Develop and deliver a coordinated marketing and communications plan to generate customers for the
members of the Glasgow Restaurant Association, with key messages focussing on value for money,
quality and differentiation.
Key Responsibilities:
Manage the development and delivery of the GRA marketing strategy and implementation
plan including the development of a fully costed plan to update GRA marketing collateral,
image, video library and campaigns, aligning GRA campaigns to destination marketing activity
Lead ongoing creative development and generate new ideas and initiatives
Manage marketing campaigns to maximise dining opportunities and generate additional
business for GRA members
Optimise the best marketing and communications support available to GRA members and
assist restaurants to take up opportunities that are presented by the visitor economy, leisure
and business tourism.
Build positive and productive relationships within GCMB, city partners and partner
organisations
Represent GRA and GCMB at meetings and industry events
Coordinate and schedule Dinearound campaigns and competitions and create news releases,
case studies and evaluation reports
Develop and implement meaningful information which assists in evaluating the success of
campaigns and report through agreed timescales to GRA and GCMB
Deliver identified marketing activity with conference clients and event organisers within
Glasgow and drive follow on digital strategy
Managing the production of marketing materials, including leaflets, posters, flyers,
newsletters, e-newsletters, writing and proofreading copy and liaising with designers and
printers
Build the GRA’s profile and strengthen its reputation with members and the wider
community
Identify opportunities to utilise the “People Make Glasgow” brand to represent Glasgow’s
food and drink product offering
Liaise with GCMB Consumer PR on the coordination of bespoke itineraries and press packs for
media visits
Keep up to date with industry trends, identifying best practice and making recommendations
to improve GRA marketing and communication strategies and plans
Support the principles and lead on the delivery of GCMB’s Cultural Wheel.
Undertake any other duties as required by the Marketing Communications Senior Manager.
Print name………………………………………
Signed……………………………………………..
Date………………………………………………..
Person Specification
Areas for
Criteria
Essential
Desirable
How Assessed
Assessment
Education and
Qualifications
Educated to Degree level in a relevant
discipline or equivalent experience
X
X
Membership of the Chartered Institute of
Marketing or other appropriate
professional body
Work Experience
X
CV/Appln & Int
Experience of working in a highly
pressured, target driven environment
X
CV/Appln & Int
X
CV/Appln & Int
Proven track record of planning multiple
campaigns/programmes and managing
delivery against budgets and deadlines
X
Experience of building strong trusting
and credible relationships with internal
and external stakeholders and partners
quickly
X
CV/Appln & Int
CV/Appln & Int
X
Experience of marketing within a
restaurant/hospitality environment
and Ability
CV/Appln/Certs
Experience of developing, creating and
delivering high-quality and innovative
marketing campaigns
Knowledge of the appropriate marketing
channels and the ability to fit the correct
marketing activity to the objective
articulated.
Knowledge, Skills
CV/Appln & Certs
Ability to combine a creative, innovative
approach with commercial ideas
X
Experience of managing multiple
projects and deadlines.
X
CV/Appln & Int
Int
Int
X
Int
Indepth knowledge of the marketing
communications process and knowledge
and understanding of social media
channels and how they can be deployed
in different scenarios.
X
Expert copywriting and verbal
communication skills with the ability to
articulate complex concepts clearly and
concisely, adjusting the message to
match the audience
Int
X
Int
An understanding of marketing KPIs
X
Knowledge of Glasgow’s unique selling
points.
Personal
Qualities/
Attitudes
Int
Delivery focused with the enthusiasm,
energy and determination to achieve
results
X
Int
Creative, diplomatic, cool under pressure
and able to build and maintain
relationships with internal and external
partners
X
Int
Able to work as part of a team,
demonstrating flexibility, adaptability
and accountability
X
Professional approach to tasks, is
accountable for own actions and delivers
what is required
X
Confident, highly motivated,
approachable and articulate
X
Excellent attention to detail and problem
solving skills
X
Int
Int
Int
Int