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PROPAGANDA Mrs. Evans Source: http://themes.pppst.com/propaganda.html Propaganda: Defined information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation, etc. (dictionary.com) Government propaganda Propaganda: 5 Characteristics Propaganda is in the eye of the beholder. “I’m persuading. The other guy is using propaganda.” Propaganda has a strong ideological bent. PETA, Queer Nation, or the Army of God Propaganda is institutional in nature. It is practiced by organized groups governments, corporations, social movements, special interests Propaganda relies on mass persuasion television, radio, Internet, billboards Propaganda tends to rely on ethically suspect methods of influence. deception, distortion, misrepresentation, or suppression of information. Common techniques plain folks appeal (“I’m one of you”) testimonials (“I saw the aliens, sure as I’m standing here”) bandwagon effect (everybody’s doing it) card-stacking (presenting only one side of the story) transfer (positive or negative associations, such as guilt by association) glittering generalities (idealistic or loaded language, such as “freedom” “empowering,” “family values”) Plain Folks Appeal Based on the “common man,” “person on the street” or the “little guy” Testimonials Spoken evidence for diet pills, herbal remedies, new-age crystals, etc. Jarod Fogle for Subway Bandwagon Effect a “herd” mentality, following the crowd, or “counting heads” Transfer Projecting good or bad qualities from one person or group onto another If you do this/wear this/go here, you will be this awesome, too! Glittering Generalities Using virtuous words; democracy, freedom, justice, patriotism, family values, motherhood, progress Embracing values at a high level of abstraction “change” “green” “reform”