* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download Marketing
Brand equity wikipedia , lookup
Product planning wikipedia , lookup
Social media marketing wikipedia , lookup
Yield management wikipedia , lookup
Bayesian inference in marketing wikipedia , lookup
Neuromarketing wikipedia , lookup
Food marketing wikipedia , lookup
Internal communications wikipedia , lookup
Sales process engineering wikipedia , lookup
Target audience wikipedia , lookup
Affiliate marketing wikipedia , lookup
Marketing communications wikipedia , lookup
Marketing channel wikipedia , lookup
Marketing research wikipedia , lookup
Target market wikipedia , lookup
Ambush marketing wikipedia , lookup
Digital marketing wikipedia , lookup
Sports marketing wikipedia , lookup
Marketing strategy wikipedia , lookup
Youth marketing wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Multi-level marketing wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Viral marketing wikipedia , lookup
Advertising campaign wikipedia , lookup
Sensory branding wikipedia , lookup
Direct marketing wikipedia , lookup
Multicultural marketing wikipedia , lookup
Marketing plan wikipedia , lookup
Green marketing wikipedia , lookup
Global marketing wikipedia , lookup
John Cook School of Business 2009-2010 Undergraduate Catalog Marketing Marketing *Students may want to select their marketing electives from within one of the following tracks. Brian D. Till, Ph.D., Chair http://slu.edu/x14339.xml Brand Management MKT 340 MKT 440 MKT 455 MKT 460 MKT 480 Faculty: Mark J. Arnold, Ph.D. Brett A. Boyle, Ph.D. Brad Carlson, Ph.D. James E. Fisher, Ph.D. Gail Gilbert, M.B.A. Stephen W. Miller, D.B.A. Brian D. Till, Ph.D. Marketing Personal Selling Communications & Sales Mgt MKT 340 MKT 330 MKT 440 MKT 440 MKT 444 MKT 444 MKT 460 MKT 445 MKT 480 MKT 480 Supporting Areas for Business Majors Marketing includes almost everything that happens to a brand from the time the idea is conceived to the final sale and customer satisfaction after the sale. Marketing develops and tests product concepts, designs merchandising and promotional campaigns, creates and manages the relationship with the customer, collects and analyzes information about the marketplace and creates and carries out the sales plans that generate profit for the firm. Marketing (B.S.B.A.) The Department of Marketing offers the Bachelor of Science in Business Administration (B.S.B.A.) with a concentration in marketing. The following must be completed in addition to the business Common Body of Knowledge (CBK) requirements, the business school’s Arts and Sciences core, and electives: Required: Eighteen hours in addition to MKT 300, which is taken as a business CBK requirement. (All courses are three credit hours.) MKT 360 Marketing Research MKT 465 Marketing Decision Models MKT 490 Marketing Policy In addition to a chosen area of concentration, business majors may complete one or more supporting areas of study in: Accounting Economics Entrepreneurship Finance Globalization and Technology Human Resource Management Information Technology Management International Business Leadership and Change Management Marketing Sports Business Supply Chain Management Certificate Programs for NonBusiness Majors The John Cook School of Business offers various certificate programs for non-business majors: Business Administration Human Resource Management Information Technology Management Marketing Sports Business And three courses selected from the following:* MKT 330 Marketing Channels and Distribution Systems MKT 340 Integrated Marketing Communications MKT 350 Sports Marketing MKT 430 Retail Management MKT 440 Buyer Behavior MKT 444 Personal Selling MKT 445 Sales Management MKT 455 International Marketing MKT 460 Brand Management MKT 480 Marketing Internship 1