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Maximizing Windermere’s Exclusive Marketing Tools Listing Presentation Toolkit WORC > Marketing > Listing Presentation Toolkit Maximizing Windermere’s Exclusive Marketing Tools Question: Why are listings so important to building your business? Take a minute to brainstorm… Maximizing Windermere’s Exclusive Marketing Tools Your answers may include: • Listing promotion activities raise your profile in your target area • Sellers may also want to buy in addition to selling • You are more in control of your time Maximizing Windermere’s Exclusive Marketing Tools Listing Presentation Toolkit: • Walks you through creating a listing presentation or enhancing an existing one • Helps you access and incorporate our marketing tools into your presentation • Most importantly, helps you present to clients the benefits of working with a full-service real estate company Listing Presentation Toolkit Helps Build Your Business Your Toolkit Includes: • Comprehensive Guide to Listing Presentations • PowerPoint slides for your laptop or media center presentations • Forms, questionnaires, articles, selected presentation sheets posted to the WORC Guide to Listing Presentations • Helpful suggestions for enhancing your listing presentations • Includes forms, lists and questionnaires Guide to Listing Presentations • Filled with tips for maximizing the exclusive Windermere tools you can use for your presentations • Broken down into readable chapters, with lots of resources and samples. Guide to Listing Presentations Listing Presentation Toolkit MS PowerPoint Slides • Created to coordinate with the printed sheets • Customize to say exactly what you want—or create your own* (*must have access to fullversion PowerPoint software to edit slides) Listing Presentation Toolkit MS PowerPoint Slides • Use on your laptop for your tech-savvy clients • Set to play during your open house • Download free PowerPoint Viewer software from the WORC (allows you to view and play slides on your computer—even if you don’t have the full version of the software). The Leading Regional Real Estate Brand in the West Windermere at a glance From REAL Trends 2005 Established 1972 Number of offices 239 Number of agents 7070 Total sales volume $28,033,031,094 From the REAL Trends 500 Report “The Largest Regional Brands in the Country,” May 2005. ALL #008 Finding Buyers for Your Home Sources buyers use in their home search Source: National Association of REALTORS® 2004 Profile of Home Buyers and Sellers ALL #206 Listing Presentation Toolkit Additional Components • Questionnaires • Articles • Forms Listing Presentation Toolkit Additional Components • Personal Marketing Plan workbook • Selected presentation sheets in PDF format, for download and print • Web statistics presentation sheet for windermere.com Listing Presentation Toolkit Looking Ahead Future Toolkit Updates: • PowerPoint slides in Spanish • Common objections and great answers to them! • Features and benefit list expansion Visit the WORC and Explore the Toolkit WORC > Marketing > Listing Presentation Toolkit Maximizing Windermere’s Exclusive Marketing Tools Thank You