Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download Market Segmentation
Document related concepts
Ambush marketing wikipedia , lookup
Product lifecycle wikipedia , lookup
Food marketing wikipedia , lookup
Marketing communications wikipedia , lookup
Digital marketing wikipedia , lookup
Marketing research wikipedia , lookup
Viral marketing wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Pricing strategies wikipedia , lookup
Service parts pricing wikipedia , lookup
Youth marketing wikipedia , lookup
Direct marketing wikipedia , lookup
Dumping (pricing policy) wikipedia , lookup
Grey market wikipedia , lookup
Marketing mix modeling wikipedia , lookup
Perfect competition wikipedia , lookup
First-mover advantage wikipedia , lookup
Marketing plan wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Street marketing wikipedia , lookup
Neuromarketing wikipedia , lookup
Market analysis wikipedia , lookup
Market penetration wikipedia , lookup
Darknet market wikipedia , lookup
Multicultural marketing wikipedia , lookup
Target audience wikipedia , lookup
Marketing channel wikipedia , lookup
Sensory branding wikipedia , lookup
Green marketing wikipedia , lookup
Advertising campaign wikipedia , lookup
Market segmentation wikipedia , lookup
Product planning wikipedia , lookup
Global marketing wikipedia , lookup
Target market wikipedia , lookup
Transcript
Market Segmentation Market Segmentation Market Segemtation – placing prostive buyers into groups that have: 1. common needs 2. will respond similarly to a marketing action Product Differentiation – using different marketing mix activities to help consumers perceive the products as being different/better than the competition Primary vs. Secondary Target Markets Primary – markets segments that matches all the marketing activities of a product Secondary – market segments that matches some of the marketing activates of the product Market Product Grid • framework to relate the market segments of potential buyers to products offered or potential marketing activities by the firm Example Examples of Market Segmentation • magazines will use different covers based on region • Different styles of shoes target different types of users New Trends Customer Relationship Management (CMR) – used to satisfy each customers’ unique needs and wants – next step a beyond Build to Order CMR vs. Synergies Synergy – increased customer value achieved through performing organizational functions more efficiently
