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The Brief • Develop a range of three smoothie products and a marketing plan for for the 12-18 year old market • Smoothies must be: – Healthy: use fresh fruit or vegetables and natural ingredients – Make sense as a range of three, offer a choice – Taste great! – Easily made in a coffee bar with a blender • We also need: – Names for the products that will appeal to the target market – Recipe cards using easy to follow instructions for baristas – Nutritional information (we’ll provide an easy to use calculator for this) Your Presentation • You’ll work on the products and concept over the next few weeks before coming to Matthew Algie in February to present your product idea to our development team • You’ll need to divide into groups: – Development (develop great tasting smoothies that fit the brief) – Marketing (create a marketing strategy for café’s as to why they should take your smoothies and what the proposition is to young consumers) – Technical (working with Development you’ll calculate the nutritional values and develop the final recipe cards with Marketing) – Commercial Operations (you’ll find out where we can buy ingredients from and what the costs are, you’ll also help Marketing with cost info on the to look at cost / margin / selling price)