Download Internet marketing

Amity School of Business
Amity School of Business
BBA, Semester - II
E - Commerce
Arpan Sinha
1
Amity School of Business
Module -3
e-Banking and e-Marketing
2
Topics
•
•
•
•
•
•
Amity School of Business
Internet Banking
Changing dynamic in banking Industry
Internet Marketing
E-Cycle of Internet Marketing
Online Marketing Vs Offline Marketing
Challenges of Internet Marketing
3
E-Banking
(Internet Banking)
Amity School of Business
•
•
•
A method of banking in which the customer
conducts transactions electronically via the
Internet.
Online banking is an electronic payment system
that enables customers of a financial institution to
conduct financial transactions on a website
operated by the institution, such as a retail bank,
virtual bank, credit union or building society. Online
banking is also referred as Internet banking, ebanking, virtual banking and by other terms.
"it's hard to beat e-banking for the 24-hour
convenience it offers Internet-literate customers"
4
Features of Internet
Banking
Amity School of Business
• Online banking facilities offered by various financial
institutions have many features and capabilities in common,
but also have some that are application specific.
• The common features fall broadly into several categories:
• A bank customer can perform non-transactional tasks
through online banking, including – viewing account balances
– viewing recent transactions
– Downloading bank statements, for example in PDF
format
– viewing images of paid cheques
– ordering cheque books
– Download periodic account statements
– Downloading applications for M-banking, E-banking etc.
5
Features of Internet Banking Cont..
Amity School of Business
• Bank customers can transact banking tasks through
online banking, including – Funds transfers between the customer's linked
accounts
– Paying third parties, including bill payments
– Investment purchase or sale
– Loan applications and transactions, such as
repayments of enrollments
– Credit card applications
– Register utility billers and make bill payments
• Financial institution administration
• Management of multiple users having varying levels of
authority
• Transaction approval process
• The process of banking has become much faster
6
Features of Internet Banking Cont..
Amity School of Business
• Some financial institutions offer unique Internet
banking services, for example:
– Personal financial management support, such as importing
data into personal accounting software. Some online banking
platforms support account aggregation to allow the
customers to monitor all of their accounts in one place
whether they are with their main bank or with other
institutions.
7
Banking
Amity School of Business
• Banking as a business can be subdivided
into five types “
–
–
–
–
–
Retail
Domestic Wholesale
International Wholesale
Investment
Trust
8
Technology effect On
Banking
Amity School of Business
•
•
•
•
Controlling Cost
Developing of new products and services
Interaction between bank and consumer
More competition
9
Changing Dynamics in
Banking Industry
Amity School of Business
•
•
•
•
Changing Consumer Needs
Cost reduction
Demographic trends
Technology based financial
products
service
10
Benefit of E-Banking
Amity School of Business
• Anytime Banking, and anywhere Banking
• Online Banking is much cheaper for the Bank.
A survey says Online banking Costs is 10% of
branch service.
• Elimination of geographical barriers
• Reduction in cost transaction (Cost effective)
• Track-ability
• Pay bill online there by saving postal services
• Easy to make utility payment.
• Online purchase
• The service are available seven days a week,
24 hrs a day
11
Drawback of E-Banking
Amity School of Business
•
•
•
•
•
Difficult in adaption Technology
Fear of Technology
High cost of Technology
Lack of Preparedness
Restriction on usage technology.
12
Internet Marketing
Amity School of Business
• Internet marketing, also known as web marketing, online
marketing, or e-marketing, is referred to as the
marketing of products or services over the Internet
• Internet marketing is considered to be broad in scope
because it not only refers to marketing on the Internet,
but also includes marketing done via e-mail and wireless
media. Digital customer data and electronic customer
relationship management (ECRM) systems are also often
grouped together under internet marketing.
• Internet marketing ties together the creative and
technical aspects of the Internet, including design,
development, advertising and sales. Internet marketing
also refers to the placement of media along many
different stages of the customer engagement cycle
through search engine marketing (SEM), search engine
optimization (SEO), banner ads on specific websites, email
marketing, mobile advertising, and Web 2.0 strategies.
13
Internet Marketing
Amity School of Business
• Internet marketing, or online marketing, refers to
advertising and marketing efforts that use the Web
and email to drive direct sales via electronic
commerce, in addition to sales leads from Web sites
or emails. Internet marketing and online advertising
efforts are typically used in conjunction with
traditional types of advertising like radio, television,
newspapers and magazines.
• The internet has transformed business marketing. No
matter what you do, the internet is likely to be at the
heart of your marketing strategy.
14
Internet Marketing
Amity School of Business
• There has, of course, been a rapid rise in the number
of ecommerce enterprises selling goods online. Some
operate solely in the online sphere. Many others are
bricks and mortar businesses that are also offering
products and services via their websites.
• But many other business models are using the
internet to promote their business via websites,
blogs, email, social media sites like Twitter and
networking sites like LinkedIn. What's more, internet
marketing enables you to carry out marketing
activities that range from market research to
improving customer service.
15
Specialized Areas of
Internet Marketing
Amity School of Business
• Internet marketing can also be broken down into
more specialized areas such as Web marketing, email
marketing and social media marketing:
1) Web marketing
2) Email marketing
3) Social media marketing
16
Pros & Cons of Internet
Marketing
Internet marketing
experts look at internet
Amity School of Business
•
marketing as the primary solution to online presence.
Here are some of the advantages of internet
marketing:
• Pros:– Internet marketing is a low cost promotional
strategy:
– Internet marketing is the easiest way to reach
a global market :
– Internet marketing reaches target market easily
• Cons
– Internet Marketing does not build
instantly
– Internet marketing is a tough competition
trust
17
Internet Marketing
Techniques
Amity School of Business
• The Internet allows for a continuum of marketing
techniques ranging from strictly passive to
aggressive.
• Passive Internet Marketing is called Pull Marketing.
• Aggressive Internet
Marketing.
Marketing,
is
called
Push
18
Amity School of Business
19
E-Cycle of Internet
Marketing
Amity School of Business
•
Internet marketing follows a life cycle the begins
with planning, followed by the four P’s : Product,
Price, Place, & Promotion.
•
A Business Plan is a written document that
identifies your business goals and how you will
achieve them. It can be as simple as laying out the
things you want to do and matching them against
other products on the market, the competitions,
the constraints, and the cash flow requirements. In
virtually every case where an online business failed,
it was either because of poor planning or poor
management. A business plan is critical for an
Internet Business.
20
E-Cycle of Internet
Marketing
Amity School of Business
•
The content of business Plan includes:
–
–
–
–
–
–
–
–
Mission
Product
Competition
Target Audience
Marketing
Sales Plan
Operation
Technology
21
E-Cycle of Internet
Marketing
Amity School of Business
22
Amity School of Business
Marketing
Marketing
23
Amity School of Business
Note :- SEM (Search Engine Marketing)
24
Amity School of Business
25
The Benefits of Online Marketing
Amity School of Business
Vs Offline Marketing
• As we all know, when it comes to marketing your
business online compared to offline, there are a lot
more advantages. Not only has the world wide web
dramatically changed since the first ever website in
August 1991, but so has marketing.
• Before we look at why online marketing has more
benefits than offline marketing, here is what is
considered to be online marketing;
–
–
–
–
–
–
Website
Search (SEO)
Email Marketing
PPC (Pay Per Click)
Online Advertising
Social Media
26
The Benefits of Online Marketing
Amity School of Business
Vs Offline Marketing
• Compared to what is considered to be
offline marketing;
– Catalogues
– Brochures
– Flyers
– Exhibitions
– Newspaper Adverts
27
Why use Online Marketing
over Offline Marketing?
Amity School of Business
• If you are looking to target a specific demographic, you are able to
use online analytical tools to do this which enables you to be
specific. Making changes online are also very quick and easy,
allowing you to react to any surrounding changes to your marketing.
Monitoring traffic and behaviour online will ultimately allow you to
personalize your content instantly.
• As you don't have the usual print costs, it can be relatively cheap
to market online especially when it comes to social media and SEO.
If you can learn how to use the tools available, you will not only
save time but a lot of money too. Not only will you save on money
through avoiding offline costs for adverts but for staff too.
Generally, you will need less staff when using online tools to market
than offline.
• The main deciding factor over why online marketing is more
beneficial for a business than offline is because this is where 90%
of your customers will be. We are in a new era where so many
people of different ages and genders are all accessing the internet
globally. For your business to be an ultimate success, you will need
a combination of both online and offline marketing however, online
marketing is where you will be able to connect with your audience28
on a broader scale.
Challenges of Online
Amity School of Business
Marketing
As you all are aware about the fact that today
all the company using internet as medium to
promote and sale there product but few
challenges faced by many company whose
offline markets are very good.
•
•
•
•
Problem of Integrity
Lack of face to face contact
Security and privacy issue
Lack of Trust
29
Amity School of Business
Thank you
30