Download Why this report?

Wireless Marketing and
Advertising
in Western Europe
‘…there is a valid opportunity for wireless
marketing to generate revenue, increase customer loyalty
and CRM, and reduce churn.’
Report Features
• Overview of wireless marketing and advertising
sector, primarily in Western Europe and with some
reference to notable wireless companies and trials
in the USA.
• Identifies the real opportunities for wireless
marketing and the obstacles that need to be
overcome.
What is it?
• Wireless Advertising sells it short - narrower and
less well received term.
• Wireless Marketing is a much more effective and
compelling term because it encompasses a broad
range of communications.
• Right now is in development stages.
Why this report?
• Operators and service providers looking for new
ways to generate revenues and reduce churn.
• Personal and direct nature of wireless marketing
enables them to establish relationship with
subscribers.
• Many different groups stand to benefit, therefore
has wide appeal.
• Is in very early stages and key players are looking
for how to move it forward.
Average Revenue from
Interactive Alerts
Average Revenue from Interactive Alerts Based on 2 Alerts/Week
Revenue ($ Thousand)
8,000,000
7,000,000
6,000,000
5,000,000
Average Revenue/Year for
$200 CPM
4,000,000
3,000,000
Average Revenue/Year for
$400 CPM
2,000,000
1,000,000
0
2001
2002
2003
2004
Year
2005
2006
Annual Revenues from Sending 2 SMS Alerts/Week, Based on Targeting
Capabilities
5,000
4,500
Revenue ($ Million)
4,000
Basic SMS
3,500
Broad Segmentation
3,000
Personal Information and Interests
2,500
Location Based Alerts
2,000
1,500
1,000
500
0
2001
2002
2003
2004
2005
2006
Year
2006:
2 Interactive Alerts/Week - $7.4 bn
2 SMS Adverts/Week - $4.6bn
TOTAL Value of Wireless Marketing $12 billion
What is Included?
• Timeline for mainstream usage of wireless alerts
and campaigns as operators and subscribers move
to 3G.
• Key players involved in development of wireless
marketing.
• Forecasts to 2006.
• Complementary technologies.
• Industry bodies and regulations.
Who Should Buy This Report
• Technology & Solutions
Providers
• Portals & Service
Providers
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SkyGo
Advertising.com
Webraska
CPS
Openwave
SpeechWorks
Nuance
Idetica
Microsoft
Yahoo! UK
Genie
Avantgo
iobox
T-Motion
MyAlert
12snap
Sports.com
Cont.
• Operators
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BT
Vodafone
Deutsche Telekom
Virgin Mobile
TIM
Orange
Blu
• Mobile Network
Infrastructure
suppliers
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Nokia
Ericsson
Motorola
Nortel
For More Information
To buy this report or for
further information, please contact
Email: [email protected]
Tel: 01865 398662