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It’s Time to Fund Your Cause! Rick Reese YTB Director 719-217-4825 Table of Contents • Internet Fundraising o Shop & Book Travel Online • SMS Text Mobile Marketing o Mobile Philanthropy Environmental Educational Religious Social Medical Internet Fundraising YTB Travel & E-commerce Business Website Internet Fundraising E-Commerce Model Develop Marketing Campaign Organization receives funds paid by third party vendors Supporters visit organization’s Travel & Retail site to make online purchases Organization’s booking engine provides competitive online rates Getting Paid to Do What We Already Do Clothes & Shoes Groceries Holiday Shopping Eating Out Entertainment Children Toys & Gifts Hobbies & Passions House Supplies Cell Phones Car, Motorcycle Parts Supplies Home Projects Music/Media Downloads Pharmacy Satellite TV Personal Care Pets Supplies School Books & Supplies Vacation & Travel Movie & Event Tickets Specialty Stores Shop, Save, Share, & Earn! Your Name Here Organization’s Travel Site Provides access to the travel industry Your Organization earns 60% of the commission for travel booked on your site. Welcome to The Future of Online Distribution of Goods & Services Shop Over 800 Stores Online! A “One Stop Shop” On The Internet Passive Internet Fundraiser Your organization earns commissions when members and supporters shop or book travel online • 50 Shoppers generate $10 commission a month Raise $500 per month • 100 Shoppers generate $10 commission a month • Raise $1,000 per month • 1000 Shoppers generate $10 commission a month Raise $10,000 per month YTB Travel & E-commerce Program • Purchase Personalized Travel & E-commerce Website • $200 to join, $50 a month (Hosting Fee beginning in your 2nd month) • Access to billions of dollars worth of inventory o o o o The same hotels The same planes The same cruise lines The same stores (over 800 retailers) • All available 24 hours a day, 365 days a year • Receive 60% of the commission paid to YTB Turn Fun into Fortune! YTB Program Benefits • Generate funds from existing network of members & supporters. • Get paid for performance and productivity…no glass ceiling on earnings. • Low participation rate still produces significant revenue. • Trackable commissions for online shopping and travel bookings. • Online purchases and changes are handled directly with the vendors. • Non-contractual. No Long-term Commitment. Next Step – Get Started Today • Step 1: Set Up Organization o Activate Travel & E-commerce Program • Step 2: Marketing & Campaign Awarness o Get the Word Out to Members & Supporters It is time to fund your CAUSE! Website Activation Key Milestones 1. Site Activation Meeting - Typically check box for “Travel Program” Only - Use Organization’s FEIN - Organization’s Name: PRIMARY/SECONDARY - Point of Contact 2. Webmaster Meeting to Add “LINKS” to Org’s Website 3. Website Walkthru for Key People - Person who does buying, track funds, campaign manager, PTA, etc. 4. Marketing Meeting to Brainstorm, “How to Get the Word Out” Marketing Campaign http://www.ytbassociations.com/resources/marketing/home.html Mobile Marketing Fundraising Why Mobile • 98% Reach Rate • Response Rates: Average 17-30% when done properly • Consumer Demand for mobile solutions is dictating the need for fast, to-the-point communications • Frequency: low cost of mobile will enable nonprofit to promote both lower dollar and higher dollar contributions more frequently • Cost: unit cost to reach between .05-.08 • Longevity of accurate information: Cell phone numbers rarely change • Participation: Engaging current clients with a purpose that is relevant to them NOW, will enable you to engage them LATER • No spamming issues • Social Media: Z Mobile text messages can be posted to Facebook and/or Twitter accounts quickly and easily Mobile Fundraising Campaign • • • • Growing number of people using their cellphones Reaching target audience and producing 17-30% response rates Databases are automatically captured and require no manual input Send future campaign requests & drip messages to Give 58203 Advertising / Sign Example Donors text in Welcome to “We Help” Click to Donate $5 Text immediately sent to Donor’s Cell Micro Philanthropy Micro Philanthropy • Smaller, more direct interaction between "helpers" and "doers." • Summed up as "Getting small in a big way." • The key to a successful approach to Micro Philanthropy is the ability to deal with a large number of small interactions efficiently. • Fundraising Approach • Internet (“Donate” Buttons, etc) • E-mails • Social Media (FB, Twitter, etc) • Mobile Marketing (SMS Text, etc) 64% 62% 42% 6% Source: nonprofit research collaborative.org • YTB’s Z Mobile Marketing Solution represents a tremendous, low cost fundraising opportunity for nonprofit organizations Campaign Success Factors Internet Fundraising & Mobile Philanthropy • Buy in from the top • Staff awareness & training • Marketing campaign • Proper signage – Call to Action • Media integration – add to existing media investments and vehicles • Proper incentive • Proper Timing The Wrap It’s Time To Fund Your Vision! o Contact Information: Rick Reese, YTB Director 719-217-4825 [email protected] Cash Back & 60% Commission Examples Foot Locker Example Computer Sale Example Product Purchased: $121 Cash Back 5 %: $6 ZamZuu commission 5%: $6 *Override 60%: $3.6 Home-Project Example Product Purchased: $10,000 Cash Back 2.5%: $250 ZamZuu commission 2.5%: $250 *Override 60%: $150 Product Purchased: Cash Back 5%: ZamZuu commission 5%: *Override 60%: $2000 $100 $100 $60 Group Buying Power Example Group= 2000 Monthly Customer purchase: $100 Product Purchased: $200,000 Cash Back 5%: $10,000 ZamZuu Commission 5%: $10,000 *Override 60%: $6,000 *Site Owner Override – 60% (*w/ Internet Business Center Ownership) Note: Commissions & Overides are paid on 25th of each month after the product has been purchased. Checks will be sent out when account is greater $10.