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How To Drive Business And Leverage Trends … Without Driving Yourself Crazy Anita Campbell SmallBizTrends.com @smallbiztrends So, Are You Ready to Run a Small Business? Advice and Trends for Startups and Young Businesses Stick With It. Most People Give Up WAY Too Soon. Startups: Figure Out Your Revenue Model. Early. Many of us are "accidental" entrepreneurs and we're bootstrapping. Find something to sell as early as possible, that: • is moderately priced • has a short sales cycle Outsource. Partner. Sooner. More. 3 Game Changers: 1.Hire temps, interns and independent contractors initially. 2.Select low-cost service providers from blogs, trusted colleagues and online 3.Partner with motivated companies that bring you revenue Marketing Make friends. Even with competitors. Word-of-mouth and referrals come from unexpected places. Over 80% of small businesses: referrals their biggest source of new business Be Ubiquitous -- It Builds Brand • Goes for personal and company brands • Social media is perfect for this! • Develop micro-communities SELECTIVELYo Schedule your time o Divide and conquer (with staff) Protect And Defend Your Brand • Sign up for Knowem.com DIY Marketing Grows DIY Marketing Trend • Save money, gain customer intimacy by doing marketing in-house • How to Participate Internally – Use lower cost technology instead of employee labor – Build a customer community online – Hire people for their ability to use DIY resources/apps • External Opportunities – “Assist the DIYs” – Create apps (mobile and SaaS) to help businesses – “Teach” and “Help” the DIY market DIY Marketing Grows • Resources – stunning array of DIY tools – – – – – – – – – Email marketing: Vertical Response; Constant Contact Banner ads: PointBanner.com Postcards: HP Creative Studio; USPS; Vista Print Community & learning software: Prfessor.com; WordPress MU; BuddyPress; Ning; VBulletin Follow-on marketing automation: Hubspot; Infusionsoft SEO: LotusJump.com; SEOMoz Social Media: Knowem.com; SocialOomph DIY public relations: PRWeb.com Advertising: Google AdWords Plan. Prioritize A Confusing Landscape Goin’ Mobile The “Carry Your Computer” Trend The “Carry Your Computer” Trend • Computers and mobile devices converge • How to Participate Internally: – – – – Install stripped-down mobile template for your website Build a “text message list” – 96% of messages opened Create an a mobile app for your biz, blog or website Price and location services through barcodes, GPS • External Opportunities: – Apps development – Mobile consulting: tech and marketing specialists Operating Your Business Learn A Little Technology • If you don’t understand some technology: o you'll spend more money o everything will take longer o you won't get the best from service providers or staff " ... new trend of geek marketers." Steve Rubel says: Get organized! Find Tools Keep A Sense Of Humor. Something’s Bound To Go Wrong. Thank You! Anita Campbell SmallBizTrends.com @smallbiztrends