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Do-It-Yourself Internet Marketing Traffic & Conversion Strategies Low and No Cost Traffic and Conversion Secrets for Internet Marketers Presented By Dan Safkow www.MarketingMindshare.com Do-It-Yourself Internet Marketing Traffic Building Strategies “The FAQ Traffic Formula” How to Quickly and Easily Turn Your Expertise Into Targeted Traffic Do-It-Yourself Internet Marketing Traffic Building Strategies By following these simple traffic building steps, you’ll… - Improve your Google/SEO rankings - Increase your profile and “authority” status within your niche. Do-It-Yourself Internet Marketing Traffic Building Strategies By following these simple traffic building steps, you’ll… - Improve your Google/SEO rankings - Increase your profile and “authority” status within your niche. In addition, I’ll teach you a strategy for appearing on iTunes & YouTube with virtually no technical expertise! Do-It-Yourself Internet Marketing Traffic Building Strategies Step 1 Create 3 - 6 questions that are ‘gateways’ to your expertise and unique selling proposition. Make sure the questions are rich in keywords for your niche. Do-It-Yourself Internet Marketing Traffic Building Strategies Step 1 – DIY Tools Find good keywords for your niche: http://freekeywords.wordtracker.com https://adwords.google.com/select/KeywordToolExternal http://www.keyworddiscovery.com Do-It-Yourself Internet Marketing Traffic Building Strategies Step 2 Expand your answers into 400 – 600 word articles, or turn them over to a professional article writer to be refined and expanded upon. Do-It-Yourself Internet Marketing Traffic Building Strategies Step 2 – Article Marketing Explained 1. Your expert articles are made available to website publishers and bloggers, free of charge. 2. Your name and URL link will appear in the “Johnson box” of each article. Do-It-Yourself Internet Marketing Traffic Building Strategies Step 2 – Outsourced Resources Article writing service: www.SeoArticleWritingService.com www.SEOContentWriters.com Freelance resources: www.eLance.com www.Guru.com Do-It-Yourself Internet Marketing Traffic Building Strategies Step 3 - Article Submission DIY - Start with www.EzineArticles.com - The largest free article listing service Automated paid service … www.ArticleMarketer.com - Posts to 4,000 sites Writing & submission service … www.SEOContentWriters.com Do-It-Yourself Internet Marketing Traffic Building Strategies “FAQ Traffic Formula” on Steroids By following these steps, you can… - Create a unique live, world wide event - Create a podcast that will appear on iTunes and other audio sites. - Create a video that will appear on YouTube and other and social media sites. - Create a physical product that you can give away or sell. Do-It-Yourself Internet Marketing Traffic Building Strategies Step 1 - Create an MP3 recording featuring your expertise. The fastest, easiest and least expensive way is to plan a “teleclass” featuring you, answering your FAQs. It can be monologue or you can ask a trusted friend or associate who understands your business to interview you. Do-It-Yourself Internet Marketing Traffic Building Strategies DIY Teleseminar Production Tools Use a free “bridge line” service that provides MP3 recordings of your calls. www.thebasementventures.com www.freeconferencecall.com Do-It-Yourself Internet Marketing Traffic Building Strategies DIY Teleseminar Promotion Tools Broadcast to a live audience by listing your teleclass with these websites: www.SeminarAnnouncer.com www.PlanetTeleclass.com www.CCULearning.com Do-It-Yourself Internet Marketing Traffic Building Strategies DIY Teleseminar Post-Production Tools Adjust audio with Levelator software (free). http://levelator.software.informer.com/ Edit audio or add music (optional). http://audacity.sourceforge.net/ Do-It-Yourself Internet Marketing Traffic Building Strategies Step 2 - Publish the Audio to iTunes and other podcast directories. Recommended DIY solution … www.Podomatic.com Tip: “Chunk” your audio down into multiple podcasts (5 – 10 minutes) and release them over time. Do-It-Yourself Internet Marketing Traffic Building Strategies Step 3 Bonus! – Create a physical product (CD) Recommended on-demand solution … www.Kunaki.com Minimum order is 1! Give it away to your prospects. Do-It-Yourself Internet Marketing Traffic Building Strategies Step 4 – Create a video Create slide show with Windows “Movie Maker” (free on your PC) or online software at www.SlideRoll.com or download software from www.SameShow.com Once you have a video file, upload it to www.TubeMogul.com (YouTube ++) Tip: Be sure to make the description key word rich and add your URL. Do-It-Yourself Internet Marketing Landing Page Conversion Strategies Turn More Visitors into Customers with “Landing Page Optimization” Do-It-Yourself Internet Marketing Landing Page Conversion Strategies A landing page should persuade the site visitor to take action (conversion): - Make a purchase - Complete a form - Sign up for a newsletter - Request more information Do-It-Yourself Internet Marketing Landing Page Conversion Strategies A landing page should persuade the site visitor to take action (conversion): - Make a purchase - Complete a form - Sign up for a newsletter - Request more information - Etc. You only have 3 – 8 seconds to convince the visitor to act! Do-It-Yourself Internet Marketing Landing Page Conversion Strategies General “Above the Fold” Rules Do-It-Yourself Internet Marketing Landing Page Conversion Strategies General “Above the Fold” Rules - Put your professionally designed logo in the upper left. Do-It-Yourself Internet Marketing Landing Page Conversion Strategies General “Above the Fold” Rules - Put your professionally designed logo in the upper left. - Place your benefit statement/USP in the middle of the page. Do-It-Yourself Internet Marketing Landing Page Conversion Strategies General “Above the Fold” Rules - Put your professionally designed logo in the upper left. - Place your benefit statement/USP in the middle of the page. - Place your call to action in the upper right. Do-It-Yourself Internet Marketing Landing Page Conversion Strategies General “Above the Fold” Rules: - Put your professionally designed logo in the upper left. - Place your benefit statement/USP in the middle of the page. - Place your call to action in the upper right. - Consistent message. No external links. Do-It-Yourself Internet Marketing Landing Page Conversion Strategies General “Above the Fold” Rules - Put your professionally designed logo in the upper left. DIY tools: www.LogoMaker.com - $49 www.TheLogoCreator.com - $29 Do-It-Yourself Internet Marketing Landing Page Conversion Strategies General “Above the Fold” Rules - Place your benefit statement/USP in the middle of the page. Do-It-Yourself Internet Marketing Landing Page Conversion Strategies General “Above the Fold” Rules - Place your benefit statement/USP in the middle of the page, followed by bullet points with white space. Objectives 1. What’s in it for the consumer? 2. What’s distinguishes you from your competitors. Do-It-Yourself Internet Marketing Landing Page Conversion Strategies Example: Before Cajun & Creole Cooking from South Louisiana Do-It-Yourself Internet Marketing Landing Page Conversion Strategies Example: Before Cajun & Creole Cooking from South Louisiana 1. What’s in it for the consumer? 2. What distinguishes you from your competitors. Do-It-Yourself Internet Marketing Landing Page Conversion Strategies Example: After “Welcome to the Free Directory of Mouth Watering Cajun & Creole Recipes from Authentic Louisiana Chefs!” Do-It-Yourself Internet Marketing Landing Page Conversion Strategies “Welcome to the Free Directory of Mouth Watering Cajun & Creole Recipes from Authentic Louisiana Chefs!” Headline Writing Tips: - Create contrast with color to match most likely search terms. - Use quotation marks to convey conversation - Use Tahoma font (tested as highest converting) Do-It-Yourself Internet Marketing Landing Page Conversion Strategies “Above the Fold” Checklist: - Can visitors determine what you do in 3 seconds? - Is your message consistent? - Do your images support the message? - Are you using bullet points with a generous amount of white space? - Do you have external links leading visitors away? Do-It-Yourself Internet Marketing Landing Page Conversion Strategies More Landing Page Tips: - Repeat the call to action often. - Change the phrasing of the call to action. - Use contrasting colors, buttons, arrows, etc., to highlight the call to action. - Create a sense of urgency with the call to action (“now”, “today”, “limited time”) Do-It-Yourself Internet Marketing Landing Page Conversion Strategies More Landing Page Tips: - Add audio-video. - Place testimonials on the landing page. - Spread them out. - Put them next to your calls to action. - Use audio/video testimonials. Do-It-Yourself Internet Marketing Landing Page Conversion Strategies More Landing Page Tips: - Short paragraphs. No more than 5 lines. - Place headers above paragraphs to summarize. - Add credibility symbols to the page. Verisign, BBB Online Reliability, credit cards, Hacker Safe, Chamber of Commerce, “As Seen on Oprah”, etc. Do-It-Yourself Internet Marketing Landing Page Strategies More Landing Page Tips: Study Copywriting - Don’t say ‘buy’, say ‘claim’ or ‘invest’. - Don’t say ‘learn’, say ‘discover’. - Don’t say ‘tell’, say ‘reveal’. - Don’t say ‘information’, say ‘tips’ or ‘insider secrets’. - Say ‘fastest’, ‘easiest’ and ‘best’. Do-It-Yourself Internet Marketing Landing Page Conversion Strategies DIY Landing Page Resources: Free headline tool at www.copywriters-toolkit.com/headlines/ $27 headline software solution www.instantheadlinesoftware.com/ Low cost photos www.iStockPhotos.com Free audio/video hosting/flash players www.DivShare.com Do-It-Yourself Internet Marketing Landing Page Conversion Strategies The Most Important Landing Page Strategy… Do-It-Yourself Internet Marketing Landing Page Conversion Strategies The Most Important Landing Page Strategy… List Building Do-It-Yourself Internet Marketing Landing Page Conversion Strategies The Most Important Landing Page Strategy… List Building Provide an irresistible, contextual offer that will motivate the visitor into giving you’re their email address. Do-It-Yourself Internet Marketing Landing Page Conversion Strategies Landing Page Sign Up Best Practices - Show a picture of the incentive. - Put a box and/or arrows around the sign up form. - Keep the sign up form short. Best example: www.AlexMandossian.com/ Do-It-Yourself Internet Marketing Landing Page Conversion Strategies DIY List Building and eMail Software www.aWeber.com www.ConstantContact.com