* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download Marketing & Sales
Music industry wikipedia , lookup
Social media marketing wikipedia , lookup
Affiliate marketing wikipedia , lookup
Market penetration wikipedia , lookup
Product planning wikipedia , lookup
Neuromarketing wikipedia , lookup
Target audience wikipedia , lookup
Youth marketing wikipedia , lookup
Marketing research wikipedia , lookup
Digital marketing wikipedia , lookup
Internal communications wikipedia , lookup
Segmenting-targeting-positioning wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Supermarket wikipedia , lookup
Target market wikipedia , lookup
Marketing strategy wikipedia , lookup
Viral marketing wikipedia , lookup
Multicultural marketing wikipedia , lookup
Sports marketing wikipedia , lookup
Multi-level marketing wikipedia , lookup
Marketing communications wikipedia , lookup
Marketing channel wikipedia , lookup
Sensory branding wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Direct marketing wikipedia , lookup
Green marketing wikipedia , lookup
Sales process engineering wikipedia , lookup
Ambush marketing wikipedia , lookup
Marketing plan wikipedia , lookup
Global marketing wikipedia , lookup
Street marketing wikipedia , lookup
Marketing & Sales 2006 US Youth Soccer adidas Workshop and Coaches Convention Marketing & Sales Objectives • Increase Membership • Increase Corporate Partners/generate revenue • Increase Awareness • Create Membership Benefits Strategy • How will you achieve these objectives? – Current programs – Inventory Assets – Target Consumer – Targets for Sponsorship Sales • Collateral materials: developing a Media/Sales Kit • Research the prospects • Calling on prospects • Meeting with prospects • Mutually agreeable measurable, attainable goals Execution • Set timelines • Maintain communication • Fulfilment reports Marketing Defined Selling of products or services: the business activity of presenting products or services to potential customers in such a way as to make them eager to buy. Marketing includes such matters as the pricing and packaging of the product and the creation of demand by advertising and sales campaigns. Sponsorship Defined A cash and/or in-kind fee paid to a property in return for access to the exploitable commercial potential associated with that property Achieve Property Objectives •Increase Membership •Increase Revenue •Increase Awareness Marketing Sponsorship •Create Membership Benefits Achieve Sponsor Objectives •Increase in users/buyers •Increase awareness •Increase sales •Deliver a member benefit, develop new/loyal customers Communications The approach to sponsorship has changed: THEN NOW Gut Personal Preference Feel Good Mass Communication Clutter Awareness/Presence Good Corporate Citizen Research Brand Centric Business Results One-to-one Relationship Customize Sell Stuff Business Based Decisions Deliver Return on Investment My Inventory –What do I have of value to a sponsor? •What are your assets? What opportunities could be utilized to communicate your message and the messages of your partners oPublication: Circulation______________ Frequency:_________________ oE-newsletter(s): Circulation______________ Frequency:_________________ oAGM/Workshop: Annual___ Semi-Annual___ Attendance:________________ Vendor Show____ Event Program____ Workshop Opportunity___ oMailing list: #of unduplicated households_______________________________ oBulk Mailing Insertions (i.e., registration kits)___________________________ ____________________________________________________________________ oSpecial Events (i.e., tournaments, state cup finals- list attendance) ___________________________________________________________________ ___________________________________________________________________ oNaming Rights (facility or event):______________________________________ oSampling Opportunties_____________________________________________ oClubs and league support_____________________________________ Target Consumer •Is there anything specific about your membership or your group that could be crucial in creating a marketing program? oPlayers - segmented by age or gender? oParents - segmented by education, household income? oCoaches – a key influencer oVolunteers – loyal oGrowth Over a period of time oGrowth in any particular segment •How are communicating with them? How can you deliver a sponsor’s message – or your organization’s message ? Research the Prospective Sponsor •What are their assets? •What opportunities could be utilized to communicate your message through a partner? •What programs exist that could benefit you? COMMUNICATIONS IS THE KEY TO YOUR MARKETING INFRASTRUCTURE •Its much easier to sell sponsorships when the prospect knows who you are •Maintain your database: E-mail addresses as well as home address •A good website –build it for the future, be ready for new technology •Build relationships with your local media. Who writes about soccer or community affairs?