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Transcript
M A R K E T I N G , B RY L E E FA R M P E R S P E C T I V E L O W, Q U E B E C APRIL 21 2014 BRIAN MALONEY Introduction Marketing: The process of communicating the value of product or service to a consumer for the purpose of selling that product or service 4 P’s of Marketing - Product Product Providing a solution Grass-fed beef Country style dining Recipes Entertainment and health Bus tours 4 P’s of Marketing - Price Price Value Cost of product + margin = price 4% of population Don’t lower price 4 P’s of Marketing -Promotion Promotion Information Open houses Events Social Media entertainment Signs Farmers markets Need to have right information 4 P’s of Marketing -Place Place Access MSRO Farm store Farmers markets Events 4 P’s of Marketing + 1 - Personality “The right person doing the right job” Niche Marketing Grass-fed beef Summer lamb Meadow veal German bike wheels Relationship/direct Marketing Relationship Farmers Markets MSRO Store Other producers Budget For Marketing Time Money Planning 50% of time “The customer is always right” -Patience -Go away happy Thank you Questions? www.bryleefarm.ca
