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M A R K E T I N G , B RY L E E FA R M P E R S P E C T I V E
L O W, Q U E B E C
APRIL 21 2014
BRIAN MALONEY
Introduction
Marketing:
The process of communicating the value of product
or service to a consumer for the purpose of selling
that product or service
4 P’s of Marketing - Product
 Product  Providing a solution
 Grass-fed beef
 Country style dining
 Recipes
 Entertainment and health
 Bus tours
4 P’s of Marketing - Price
 Price  Value
 Cost of product + margin = price
 4% of population
 Don’t lower price
4 P’s of Marketing -Promotion
Promotion  Information
Open houses
Events
Social Media entertainment
Signs
Farmers markets
Need to have right information
4 P’s of Marketing -Place
 Place  Access
 MSRO
 Farm store
 Farmers markets
 Events
4 P’s of Marketing + 1 - Personality
“The right person doing the right job”
Niche Marketing
 Grass-fed beef
 Summer lamb
 Meadow veal
 German bike wheels
Relationship/direct Marketing
 Relationship
 Farmers Markets
 MSRO
 Store
 Other producers
Budget For Marketing
 Time
 Money
 Planning
50% of time
“The customer is always right”
-Patience
-Go away happy
Thank you
Questions?
www.bryleefarm.ca