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Digital Marketing By Abdul Muizz Creative Director / Marketing Strategist www.4mdesigners.com Design Makes a Difference What makes a design good? User-centric Result-oriented Call to action Realistic goals How to create luvvy-duvvy? Proper homework Visual Design & Content Presentation Short and long terms goals Win the race Sketch Wireframe Visual Design AIDA Marketing Attention Interest Desire Action Attention Attention Interest Interest Desire Desire Action Internet Marketing Components of Internet Marketing Search Engine Optimization Search Engine Marketing Social Media Marketing www.4mdesigners.com SEO SEO vs SEM Benefits of Internet Marketing Lets them find you and hire you Cheaper and effective than traditional medium Long term Keeps on growing www.4mdesigners.com Determining Search Intent www.4mdesigners.com Determining Search Intent A Challenge for Both Marketers and Search Engines • Navigational Queries – Opportunity • Pull searchers away from destination. – Value • Generally low. Except for established brands where conversion is very high. Determining Search Intent A Challenge for Both Marketers and Search Engines • Informational Queries – Opportunity • Potentially convert to sign up or purchase. • Attract inbound links • Receive attention from journalists – Value • Informational queries that are focused on researching commercial products or services can have high value. Determining Search Intent A Challenge for Both Marketers and Search Engines • Transactional Queries – Opportunity • Achieve transaction (financial or other) • Become a site member • Signup for gmail/hotmail account – Value • Very high • Last minute searches Determining Search Intent Lets look at the sample search intent Keyword Research Search Engine Optimization Success is with two broad factors Onsite offsite SEO Search Engine Optimization Success is with two broad factors First Stages of SEO Auditing an existing site for SEO Auditing an existing site for SEO Usability Search engine health check Accessibility/spiderability URL health check Duplicate content checks Keyword health checks Meta tag review Content review Title tag review Internal linking checks Page load time Hosting server check Code quality Image alt tags Keyword Cannibalization Solution to Keyword Cannibalization? Solution to Keyword Cannibalization? Lets look at the relevance Value of conversion Keyword: baby clothes Keyword: unique baby clothes People searching for “unique baby clothes” are going to be more valuable conversions. Lets look at the competition level You cant just rank for games, golf, cricket overnight – can you? Figure out the less competitive keywords but with high relevancy to save your precious time. Time is money. Keyword: infants, Competition Level: Very High Keyword: baby clothes, Competition Level: Very High Keyword: unique baby clothes, Competition Level: Moderate Keyword: unique baby shower gifts, Competition Level: High Use: allintitle:”keyword here” to estimate the competition Keyword balancing act Lower Popularity/Higher Relevance Higher Competitiveness/Higher Relevance Higher Popularity/Lower Competition/Higher Relevance Thank you
