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Participant #: ____________
Directions: Look at the word in the very center of the circles. This is the keyword.
Read the bullet points and write down words in either the small or large circle. Words that have a
strong connection with the keyword should be in the smaller circle. Words that have a weaker
connection with the keyword should be written in the larger circle.
You can write down as many words as you like in either of the two circles.
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Write down words that define what the keyword is or does.
Write down any names of competitors to the keyword.
Write down any words that describe the reputation of the keyword.
Write down any other words that you think are in some way connected to the keyword.
Large Circle
Small Circle
Keyword: