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Search Engine Marketing Resources By Liz Jacobson of AutomationDirect.com http://www.linkedin.com/pub/1/184/50a CAUTION: Please investigate any companies, services, consultants or software products thoroughly and use at your own risk. To check your Web site visibility/ keyword ranking: Visit www.marketleap.com to determine how well your site is indexed by the major search engines. Run the “Search Engine Saturation” report. You can also type in URLs for several of your competitors to see how you compare to them. Use the “Link Popularity” report to see how many links you have to your site. Use the “Keyword Verification” report to see how well a specific keyword is doing. To check existing links on Google: Go to Google.com and type in: allinurl:www.yourURL.com to see what results Google has on record for your web site URL. Keyword density and prominence analyzer: http://www.ranks.nl/tools/spider.html Free Link Popularity Software – Back Link Analyzer: http://www.seobook.com/archives/001108.shtml Keyword Research Google (www.google.com) offers a keyword research tool (Try https://adwords.google.com/select/KeywordToolExternal ) You can subscribe to the WordTracker research site for a small fee (which searches MANY major search engines and compiles results). I believe they also offer a free trial period: www.wordtracker.com Keyword statistics from over 180 search engines world wide: http://www.keyworddiscovery.com/ (I believe they may also offer a free trial) SEO Research Labs, many resources and sources for Keyword Research Services: http://www.seoresearchlabs.com/ Keyword Research Resource: http://www.keywordworkshop.com/ Yahoo now seems to require that you create a campaign before they allow access to their keyword research tool. (Since Overture was purchased by Yahoo, the new owners have gotten much less generous with their keyword research data.) Since we don't have a free tool from Yahoo that is reliable at the moment, Aaron Wall informs us that Wordtracker released a new free keyword tool at http://freekeywords.wordtracker.com/. The tool reports keyword suggestions, of up to a 100 related keywords, with search volume data. http://tools.seobook.com/general/keyword/ http://www.webmaster-toolkit.com/keyword-research-tool.shtml http://www.nichebot.com/ (see Quick-Digging Tools) General Guidance Yahoo information for new sponsored search users: http://help.yahoo.com/l/us/yahoo/ysm/sps/index.html Google Webmaster Tools: https://www.google.com/webmasters/tools/docs/en/about.html www.marketingsherpa.com Reports available on a variety of topics. How to select an SEO/SEM consultant, good SEM practices, PPC issue, etc. Larry Chase’s Search Engine for Marketer’s. Provides excellent reviews of various tools and resources available. http://www.searchengineformarketers.com/ The Bivings Report (TBR) is a source of news, insight, research and analysis on the web-based communications industry. TBR content is posted, created and managed by internet strategists, media/communications analysts, web developers, designers and programmers. http://www.bivingsreport.com/index.php For reviews of pay-per-click search engines: http://www.payperclicksearchengines.com/ Pay-Per-Click news and articles: http://www.payperclickanalyst.com/ For news of what’s going on with search engines: http://searchengineland.com/ For internet and computer technology definitions: http://www.webopedia.com/ Search Marketing Resources: http://www.marketposition.com/ Everything about search engines and search tools: http://www.pandia.com/ Search Engine Marketing resources and newsletter: http://www.searchengineguide.com/ Search Engine Marketing, a Web site by Catalog Age and DIRECT. Includes a list of top search engine players and other information. http://searchenginesinfo.com/index.htm Market research on E-Business and online marketing. Internet market trends. Data from over 2800 Worldwide sources. http://www.emarketer.com/ Search Engine Marketing Professionals Organization (SEMPO): http://www.sempo.org/home Tools, ideas, and internet marketing solutions for online businesses: http://www.dotfactor.com/ Free Conversion Rate Resources: http://www.futurenowinc.com/freeresources.htm International Directory of Search Engines: http://www.searchenginecolossus.com/ Free Internet Marketing and SEO Tools: http://www.webuildpages.com/tools/default.htm Web Marketing Association: http://www.webmarketingassociation.org SEO/SEM consultants Jill Whalen also offers a great newsletter, you can subscribe at: http://www.highrankings.com/ http://www.searchengineposition.com/ Marcia Yudkin (provides a newsletter and consulting services): http://www.yudkin.com/marketing.htm SEO and PPC resources, providers: http://www.seolist.com/ Anti-Virus/ Anti-Spam Anti-virus and anti-spam software for small businesses: http://www.sophos.com/ Web Site Design Web Design templates for various business types: http://i-templates.com/ Free Web Page Analyzer and Performance Tool: http://www.websiteoptimization.com/services/analyze/ Web site usability guidelines/ resources: http://www.useit.com/ (Jakob Nielsen) E-Commerce News, reviews and practical solutions for your online business: http://www.ecommerceguide.com/ Newsletters Search Engine Marketing News – Robert Clough http://www.searchengineguide.com Web Marketing Today – Ralph Wilson http://www.wilsonweb.com/wmt/