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Social Media Revolution
Are You In Or Out?
Empowering Marketing Strategies
Marketing Strategy for ROI
Research
What are the
calculated
results of your
efforts?
What do your
customers
need?
Metrics
Positioning
How are
you
unique?
Marketing
Strategy
Direct mail,
Advertising,
traditional PR,
etc.
CONVERGENCE
Offline
Execution
Empowering Marketing Strategies
Online
Execution
Website, SEO,
social media,
blogging, etc.
Marketing Rules Have Changed
It Was
It Is
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Pushing message to client
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One way message
Business generated
content
Interrupt client-direct
immediate action
Hard to measure results
Guarding information
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Empowering Marketing Strategies
Pulling client to the
message
Interactive conversation
User generated content
xxx
Engage, build relationship
xxx
Real time metrics
Sharing information
Shifting Power
“To find something comparable, you have to go back 500 years to the printing
press, the birth of mass media… Technology is shifting power away from the
editors, the publishers, the establishment, the media elite. Now it’s the people
who are taking control.”
- Rupert Murdoch
Empowering Marketing Strategies
Changes in the Marketplace
People use technologies to get things that they need
from each other, rather than from institutions.
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Economy…looking for efficiencies
Globalization…leads to interdependence
Conversations…generate exposure, sales
Competition…becomes collaboration
Empowering Marketing Strategies
Social Media Revolution
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http://www.youtube.com/watch?v=sIFYP
QjYhv8
Empowering Marketing Strategies
Developing a
Social Media Strategy
Empowering Marketing Strategies
How Can Social Media Be Used
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Marketing and attracting new customers
Public relations (brand recognition, crisis
management, engaging with journalists)
Creating customer relationships
Ongoing customer service
Market Research and Listening tool
Integration with offline networking efforts
Empowering Marketing Strategies
Vast Social Media Landscape
Empowering Marketing Strategies
Links Are Social Media Currency
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Social media allows you to place links and drive
traffic to your website, blog or landing page.
Links build search engine and consumer clout
Use as many channels as you can manage
Empowering Marketing Strategies
Start With The Basics
400 million users
•Get found by clients/prospects
•Build a community and engage
•Advertise your company
75 million users
•Extension of marketing or PR
•Knowledge gathering & dissemination
•Internal collaboration
Empowering Marketing Strategies
65 million users
•Increase Google ranking
•Make business connections
• New: Advertise your company
800 million videos
•2nd Largest search engine
•Show your product/service
•Visually connect
Blogs – Establish Expertise
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Post new blogs 1 to 3 times a week minimum
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Original articles or tips
Press releases or campaigns
Comment to news and blogs
Encourage contributions
Be Unique: Let your personality and company values
show
Utilize publishing sites: Digg, Technorati, BizSugar,
YouTube
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Create content
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Post to social
media sites
Distribute to
publishing sites
Empowering Marketing Strategies
4
Visit social media
sites often to
respond and engage
Simplify To Amplify
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Update over 40 social networks at once for free
http://www.ping.fm
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Facebook Twitter Tumblr LinkedIn Ning My Space Delicious
Vox Present.ly Posterous Yahoo Profiles Tagged Meme Plaxo
Pulse Bebo Blogger Jaiku FriendFeed Brightkite Identi.ca Diigo
Friendster Yammer ShoutEm Street Mavens Photobucket hi5
Xanga Multiply Flickr StatusNet GTalk Status and more
Simplify Twitter management SocialOomph.com
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Auto-Reply Welcome Message to your New Twitter Followers
Schedule and publish blogs and posts
Set up searches for new Followers
Basic Free plan. Professional Plan $29.95/mo – features too
many to count!
Empowering Marketing Strategies
What Are The Results?
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Generated Exposure 81%
Increased my Website Traffic 61%
Increased Search Engine Rankings 52%
Generated Qualified Leads 48%
Reduced Marketing Expenses 45%
Helped Me Close New Business 35%
*Source is Social Media Industry Report 2009 by Michael Stelzner
Empowering Marketing Strategies
Lead Generation
Companies who have acquired a customer from
social media and blogs
*Source is Social Media Industry Report 2009 by Michael Stelzner
Empowering Marketing Strategies
Scared of Social Media?
Myth
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Reality
Criticism will damage our
brand xxxxxxxxxxxxxxxx
We'll lose control of our
message xxxxx
xxxxxxxx
Scared of giving away
corporate secrets
Social media is really
cheap, or free
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Empowering Marketing Strategies
Thank them for letting you
know what to change
They are already talking
about you - message
control is an illusion
Create a social media
policy
Social media requires time
and knowledge.
Integrate it into your
marketing strategy
Can You Afford To Be Out?
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http://www.personalizemedia.com/thecount/
Empowering Marketing Strategies
MPower Philosophy Online Services
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We scientifically approach your online marketing initiatives and
enable integration with your traditional marketing campaigns to
ensure ROI. Our online strategies include: Websites, SEO, Social
Media, Blogging
Empowering Marketing Strategies
MPower Philosophy is a marketing consultancy specializing in insightful and strategic
marketing solutions that empower organizations to focus and grow. We partner with
you to uncover and understand the root cause of your challenges and develop an
innovative, comprehensive and strategic approach to marketing centered on your
customer. We offer the right combination of marketing assessment, research insight,
strategic marketing plan, and marketing execution to empower you to achieve your
business and marketing goals.
Marilyn Oliva, President
MPower Philosophy, LLC
Phone: 954-629-1335
Email: [email protected]
http://www.MPowerPhilosophy.com
LinkedIn.com/in/MarilynOliva
Twitter.com/MarilynOliva
Facebook.com/Marilyn.Oliva
Empowering Marketing Strategies