Download Law for Business

Survey
yes no Was this document useful for you?
   Thank you for your participation!

* Your assessment is very important for improving the work of artificial intelligence, which forms the content of this project

Document related concepts

Marketing channel wikipedia, lookup

Product planning wikipedia, lookup

Global marketing wikipedia, lookup

Marketing strategy wikipedia, lookup

Sensory branding wikipedia, lookup

Green marketing wikipedia, lookup

Marketing mix modeling wikipedia, lookup

Advertising campaign wikipedia, lookup

Neuromarketing wikipedia, lookup

Street marketing wikipedia, lookup

Direct marketing wikipedia, lookup

Multicultural marketing wikipedia, lookup

Marketing plan wikipedia, lookup

Integrated marketing communications wikipedia, lookup

Target market wikipedia, lookup

Digital marketing wikipedia, lookup

Guerrilla marketing wikipedia, lookup

Marketing wikipedia, lookup

Multi-level marketing wikipedia, lookup

Viral marketing wikipedia, lookup

Youth marketing wikipedia, lookup

Sports marketing wikipedia, lookup

Marketing communications wikipedia, lookup

Marketing research wikipedia, lookup

Ambush marketing wikipedia, lookup

Target audience wikipedia, lookup

Affiliate marketing wikipedia, lookup

Food marketing wikipedia, lookup

Market segmentation wikipedia, lookup

Segmenting-targeting-positioning wikipedia, lookup

Bayesian inference in marketing wikipedia, lookup

Transcript
Sports & Entertainment
Marketing
Mr. Bernstein
Sponsorship Proposal Basics
Kim Skildum-Reid, www.powersponsorship.com
April 1, 2013
Sports & Entertainment Marketing
Mr. Bernstein
99% of Sponsorship Proposals Fail
Focus on the sponsor’s needs, not yours
Don’t make the sponsor do homework
Make a business case why they should sponsor you
2
Sports & Entertainment Marketing
Mr. Bernstein
Suggested Strategy
Submit fewer but highly targeted proposals
Customize the proposal
Ask a higher price
Make it easy to visualize how it will work for them
Make it easy for them to sell it internally
3
Sports & Entertainment Marketing
Mr. Bernstein
Overview of Opportunity
Use descriptive words
Describe what your target market loves about your
product
Do not position your self as needy or worthy
Do not refer to specific financial needs or goals
This is not about underwriting a cause, its about a
marketing opportunity
4
Sports & Entertainment Marketing
Mr. Bernstein
Provide the Facts
Date(s)
Location
Expected Attendance
Cost of Endorsement or Sponsorship
5
Sports & Entertainment Marketing
Mr. Bernstein
Target Market Segmentation
Present the Psychographic segments
Motivations, Priorities, Lifestyles
6
Sports & Entertainment Marketing
Mr. Bernstein
How can the Sponsor Leverage the Opportunity?
Brainstorm, create ideas
Put yourself in their shoes
Come up with creative ideas beyond joint logos and free
tickets
Provide examples of other companies who have
benefitted from similar sponsorships
Measurable attributes preferred
7