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S IMO N SEN ASSOCIADOS BRAZILIAN MARKET OF DIRECT MARKETING S S IMO IMO N N SEN SEN ASSOCIADOS ASSOCIADOS OBJECTIVE The objective of this study is to develop a current and updated basis of strategic information on the direct marketing sector, encompassing its main segments. PURPOSE S S IMO IMO N N SEN SEN ASSOCIADOS ASSOCIADOS • To provide data and information to ABEMD associates and to the community interested in the sector. • To become the information research source in the Brazilian market. • To stimulate companies to use direct marketing tools and techniques as a marketing strategy. • To leverage economic development and to create more jobs. IMON NSEN SEN SSIMO ASSOCIADOS ASSOCIADOS IMON NSEN SEN SSIMO ASSOCIADOS ASSOCIADOS IMON NSEN SEN SSIMO ASSOCIADOS ASSOCIADOS IMON NSEN SEN SSIMO ASSOCIADOS ASSOCIADOS IMON NSEN SEN SSIMO ASSOCIADOS ASSOCIADOS IMON NSEN SEN SSIMO ASSOCIADOS ASSOCIADOS IMON NSEN SEN SSIMO ASSOCIADOS ASSOCIADOS IMON NSEN SEN SSIMO ASSOCIADOS ASSOCIADOS IMON NSEN SEN SSIMO ASSOCIADOS ASSOCIADOS BRAZILIAN MARKET OF DIRECT MARKETING EMPLOYMENT ESTIMATE: HEADCOUNT 2005 Total 870,000 Direct jobs