* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download Marketing for Community Organisations Townsville Saturday
Product planning wikipedia , lookup
Advertising management wikipedia , lookup
Sales process engineering wikipedia , lookup
Bayesian inference in marketing wikipedia , lookup
Internal communications wikipedia , lookup
Neuromarketing wikipedia , lookup
Social media marketing wikipedia , lookup
Segmenting-targeting-positioning wikipedia , lookup
Food marketing wikipedia , lookup
Marketing channel wikipedia , lookup
Target audience wikipedia , lookup
Marketing communications wikipedia , lookup
Affiliate marketing wikipedia , lookup
Marketing research wikipedia , lookup
Sports marketing wikipedia , lookup
Target market wikipedia , lookup
Multi-level marketing wikipedia , lookup
Marketing strategy wikipedia , lookup
Digital marketing wikipedia , lookup
Youth marketing wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Ambush marketing wikipedia , lookup
Sensory branding wikipedia , lookup
Viral marketing wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Advertising campaign wikipedia , lookup
Marketing plan wikipedia , lookup
Direct marketing wikipedia , lookup
Multicultural marketing wikipedia , lookup
Green marketing wikipedia , lookup
Marketing mix modeling wikipedia , lookup
Saturday, 6 September 2014 Presented by Gerard Byrne B Com FCPA FAIM Volunteering North Queensland Townsville City Council Gerard Byrne Chair, Townsville Lifelong Learning Strategic Leadership Group Company Secretary, Northern Fury Presenter, Volunteering North Queensland Marketing for Community Organisations 2013 Major Trends Competition Global Impacts Social Media Marketing for Community Organisations 2014 What is marketing? Marketing is the process by which you examine the world in which you operate - that includes your customers, your competition (or other similar groups to yours) and what you have to offer. Source: www.ourcommunity.com.au Marketing for Community Organisations 2014 What is community marketing? Marketing is about the entire breadth of experiences people have with your group and the way in which people perceive your organisationfrom promotional material to correspondence, to dealing directly with staff, members or volunteers. Source: www.ourcommunity.com.au Marketing for Community Organisations 2014 Marketing, Promotion, Advertising Marketing – Why Promotion - How Advertising - Techniques Marketing for Community Organisations 2014 Marketing Goals? Achieve organisation’s goal Awareness and recognition Attract and retain members Attract support Grants, Support, and Sponsorship Marketing for Community Organisations 2014 Challenges? Time and commitment Resources and expertise Competition Internal Changes External Challenges Marketing for Community Organisations 2014 Challenges? https://www.youtube.com/watch?v=i7YE4xo h-94 https://www.youtube.com/watch?v=BSlniMl mDt0 Best Community Marketing Resources Thank You Gerard Byrne 0438 704870 [email protected]