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Transcript
How to Control the Conversation When the Conversation Is Out of Control Crisis Communications Boot Camp ATME Annual Conference Las Vegas, NV May 28, 2009 Presented by Peggy Bendel Senior Vice President/Travel Marketing Development Counsellors International • The leader in marketing places • Only firm specializing exclusively in travel and economic development marketing • Worked with more than 350 countries, states, CVBs, regions and Chambers of Commerce since 1960 • World’s largest assembly of dedicated “place marketers” with a staff of 44 www.leaderinmarketingplaces.com [email protected] You know it’s a new world when… • CDC uses Twitter to issue updates on swine flu • Every day, another newspaper stops publishing a print edition • CNN and other major media outlets ask viewers and readers to report what’s happening in their locale You know you’re not in control anymore when… • Research shows the most trusted source of information is “people like me” • Portland CVB starts the first “Twisitor Center” • Jenny Devlin, Jet Blue • Erika Pope, Candid Communications • Susan Wilcox, California Travel and Tourism Commission Thank you! Development Counsellors International The leader in marketing places since 1960 www.leaderinmarketingplaces.com [email protected]
