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Digital Asset Management Building Brand Value A simple lesson… Samaya Gupta Online Shopper Age 3.5 Years Montessori School Favorite Gadget – iPad Favorite Mobile App - Gilt 2 We don’t believe in digital marketing. We believe in marketing in a digital world Clive Sirkin, CMO of Kimberly Clark Marketing is exploding. Explosion of touchpoints. @courtesy Scott Brinker; chiefmartec.com Explosion of content. content. @courtesy Scott Brinker; chiefmartec.com Explosion of devices. @courtesy Scott Brinker; 7 chiefmartec.com A new concept or approach each day Incentivized Product Sharing Social Media Ads Consumer Promotions Buy Now Customer Experience Video Mgmt Loyalty Agile Marketing Omni Channel Commerce Frictionless Experience SMS Social Sign on eCoupon RTB AR DAM Social Publishing Tag Management Group Buying BI DSPs Connected Experiences Surveys Profile Aggregators Mobile Web SEO Optimization Blogging Content Syndication Predictive analytics Marketing Automation Social Apps Creative Optimization Review & Rating Video Ads Trading Desk Idea Management Gesture Recognition Mobile Apps Experience InnovationChat Social analytics Big Data Community Mobile Marketing Platforms Image Recognition Content Personalization Responsive Design Interactive Videos Crowdsourcing Retail consumer behavior Landing Page Optimization Retail Personalization Customer Service Sales automation Consumer Targeting 8 Digital Publication Call Tracking Unprecedented scale of change. @courtesy Scott Brinker; chiefmartec.com 9 Unprecedented speed of change. @courtesy 10 Scott Brinker; chiefmartec.com SO WHAT? This is a Digital Asset Management Conference!!! The bar has been removed!!! Where have YOU set the bar? A tool to manage digital assets? A strategy that enables consistent frictionless consumer experiences? A vehicle that drives experience innovation? A DAM journey; from managing operations to driving innovation BRAND IMPACT AUTOMATED INNOVATIV E CONNECTED ISOLATED OPERATION AL Tool & Repository STRATEGI C Agile Marketing; Test & Learn Shopping Behavior CONNECTIVITY As an operational tool & repository driving productivity, reusability & time to market STRATEGIES CHANNELS ASSET TYPES TEAMS TIME TO MARKET PRODUCTIVI TY & REUSABILIT Y CONSISTENN T EXPERIENCE .COM MOBILE/SOC IAL PRINT & EMAIL BRAND ASSETS DAM CORPORATE ASSETS CREATIVE BRAND AGENCIES O P E R A T I O N A L As a strategy that enables connected experiences & influences consumer’s shopping behavior PRODUCTIVI TY & REUSABILIT Y STRATEGIES DRIVE SALES TIME TO MARKET CHANNELS eCOMMERCE STORES .COM MOBILE/SOCI AL CURATRED UGC BRAND ASSETS DAM SALES CREATIVE ASSET TYPES TEAMS BRAND CONSISTENN T EXPERIENCE PRODUCT SYNDICATIO N SHOPPING BEHAVIOR PRINT & EMAIL RETAILERS PRODUCT CATALOGS CORPORATE ASSETS PRODUCT ASSETS MULTI LINGUAL ASSETS AGENCIES SHOPPER MARKETING CUSTOMER TEAMS S T R A T E G I C As a strategic capability that drives experience innovation through real time testing & optimization PRODUCTIVI TY & REUSABILIT Y CONSISTENN T EXPERIENCE PRODUCT SYNDICATIO N SHOPPING BEHAVIOR RECOMMENDATI ONS SALES OPTIMIZATI ON SEO OPTIMIZATO IN AUTOMATED SYNDICATON CONNECTED EXPERIENCE S eCOMMERCE STORES .COM MOBILE/SOCI AL PRINT & EMAIL RETAILERS PRODUCT CATALOGS CURATRED UGC BRAND ASSETS DAM CORPORATE ASSETS PRODUCT ASSETS MULTI LINGUAL ASSETS SALES CREATIVE AGENCIES SHOPPER MARKETING DATA ANALYTICS DRIVE SALES STRATEGIES CHANNELS ASSET TYPES TEAMS CONTENT OPTIMIZATI ON TIME TO MARKET INSIGHTS & BRAND I N N O V A T I V E If you’re looking for the next big thing, and you’re looking where everyone else is, you’re looking in the wrong place. Mark Cuban, Dallas Mavericks Thank You Reach me at: Email: [email protected] Twitter: @inspiremartech Blog: inspiremartech.com