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Career Choices in SEM
SPORTS MARKETING VS.
EVENT MARKETING
Sports Marketing: related to the many facets of the sports industry (teams,

equipment, etc.)
Event Marketing: can be related to sports, entertainment or general

products/services
TYPES OF BUSINESSES IN SEM
Teams
Sports Media
Sporting Goods
Entertainment Media
Advertising
Merchandising
Event Marketing
CAREER POTENTIAL
Responsibilities
Abilities
Accomplishments
Promotion ladder
PERSONAL TRAITS
Friendliness
Responsibility
Courtesy
Attitude
Ethical behavior
Self-control
Creativity
Self-awareness
Initiative
Willingness to change
TRAINING NEEDED FOR SEM
Writing/speaking skills
Computer skills
Classes
Internships
SEM CAREERS
Advertising: creating and buying media
Sales promotion: using events to create sales
Ticket sales: selling to companies, individuals
Market research: finding who buys and why
Merchandising: supervises team’s licensing
Community relations: create and maintain
relationships with local area
SEM CAREERS, CONTINUED
Media relations: write press releases; organize news conferences
Sponsorships: match corporations with events
Event planning: coordinating activities
Concessions: food, drink, merchandise
Marketing: moving goods to consumers