Download 1.03

1.03
Career Choices in SEM
Sports Marketing vs.
Event Marketing
Sports Marketing: related to the many

facets of the sports industry (teams,
equipment, etc.)

Event Marketing: can be related to
sports, entertainment or general
products/services
Types of Businesses in
SEM
Teams

Sports Media

Sporting Goods

Entertainment Media

Advertising

Merchandising

Event Marketing

Career Potential
Responsibilities

Abilities

Upper
Mgt
Accomplishments
Supervisor
Promotion ladder
Entry Level


Intern
Personal Traits
Friendliness

Responsibility

Courtesy

Attitude

Ethical behavior

Self-control

Creativity

Self-awareness

Initiative

Willingness to change

Training Needed for
SEM
Writing/speaking skills


Computer skills
Classes


Internships
SEM Careers

Advertising: creating and buying media

Sales promotion: using events to create sales

Ticket sales: selling to companies, individuals

Market research: finding who buys and why

Merchandising: supervises team’s licensing

Community relations: create and maintain
relationships with local area
SEM Careers, Continued
Media
relations: write press releases;
organize news conferences
Sponsorships: match corporations with
events
Event planning: coordinating activities
Concessions: food, drink, merchandise
Marketing: moving goods to consumers