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Download 1.01 Acquire information about the sport/event industry to aid
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1.01 Acquire information about the sport/event industry to aid in making career choices Types of Businesses in SEM •Franchises •Security •Advertising •Sporting Goods •Media Variety of Sports Available • Professional Teams • Professional Individual Sports • Collegiate/Scholastic Teams • Venues: Coliseums, Arenas, Speedways • Health Clubs • Recreation • Camps Professional Teams • Basketball: Charlotte Bobcats • Football: Carolina Panthers • Hockey: Carolina Hurricanes • Baseball: Winston-Salem Dash Professional Individual Sports • Running • Swimming • PGA • WTA • PBA Collegiate and Scholastic Teams • University of North Carolina • WSSU Venues: Arenas, Stadiums, Coliseums, Speedways • Lawrence Joel Veteran’s Coliseum • Charlotte Motor Speedway • BB&T Baseball Stadium Health Clubs • Gold’s Gym • YMCA • Curves Recreation • Aerobics • Soccer • Basketball • Swimming • Area parks Camps • Tennis Camp • Basketball Camp • Soccer Camp • Raven Knob Variety of Entertainment/Events Available • Music • Movies • Theme Parks • Radio •Television •Dramatic Arts •Video Games •Literacy Industry •Gambling Industry Music Industry • Record Labels (Big Four) • Artists • Producers Movie Industry • Studios • Cast • Crew Theme Parks • Disney World • Six Flags • Carowinds Radio Industry • AM/FM stations • SiriusXM satellite radio • Syndicated radio networks Television Industry • Broadcast networks • Cable networks • Cable/satellite television • Syndicated shows Dramatic Arts Industry • Playwrights • Theaters • Festivals Video Game Industry • Consoles • Games • Retailers Literacy Industry • Publishers • Authors • Retailers Gambling Industry • Casinos • Sports betting Factors Contributing to the Growth of SEM • Increase of participants in sports/entertainment • Increase of followers of sports/entertainment • Increase in attendance in sports/entertainment • Increase of media coverage • Internationalization Characteristics of the SEM Industry • Provides products that are different for each consumer • Seeks markets that include spectators and participants Core Benefits of SEM • Entertainment • Health • Achievement Trends in Sports & Entertainment Entertainment: oNaming rights o Internet webcasts oSport specific o Event marketing channels Sports: SEM Contributes to Economic Well-Being of Communities •Increased job creation •Increased consumer spending •Attract tourist dollars •Fiscal impact: contribute to tax base Negative Impacts of SEM on Community •Questionable impact on tax revenue •Divert resources from other priorities (education, roads, public safety) •Community can be "held hostage" by a team How Communities Can Minimize Negative Impact of Hosting an Event •Sign teams to long-term stadium leases •Diversify-host more than one sport •Host multiple events in stadium/arena •Notify the community in advance •Provide necessary security/traffic resources
