Download ppt

Magazine Advertisements
Target Market and Demographics
Nothing is left to chance…
• Advertisers always have a specific
purpose for the ad and it is constructed in
a way that will appeal to a specific target
audience
• Advertisers do market research to figure
out who usually buys their product, or who
they would like to buy their product.
• They then create ads to appeal to this
group
• Target Audience: The group of
consumers for whom the media text is
constructed.
• Demographics: Measurable
characteristics of media consumers such
as age, gender, race, education and
income level.
Let’s Discuss
• What is the target audience for each of the
following magazines?
• What do we know about their
demographics?
• What types of Ads would be in these
magazines?
Activity
• Assume that you work in Advertising for
Pepsi.
• How could you target an advertisement for
each of the following groups of people?
Target market
•Children (boys or girls) aged 7-10
•Young Women aged 12-25
•Men aged 18-35
•Women aged 30-45
•Men aged 40-55
•Men and Women aged 60+
Description of
Advertisement
How do you know the
advertisement would
appeal to this group?
• Who is the target audience for the
following ads?
• Is there more than one target audience for
any?