Download Recreation Marketing

Thursday
Recreational Marketing Notes – 6 slides to write
I will project on your screens
Activity/worksheet
Quiz over chapter 1 on Friday
Recreation Marketing
Goals:
1. Apply the marketing mix to recreation marketing
2. Describe marketing for the travel and tourism
consumer
RECREATIONAL SPORTS
Recreation—renewing or
rejuvenating your body or mind
with play or amusing activity.
Recreational activities—involved
in travel, tourism, and amateur
sports that are not associated
with educational institutions.
NOT FOR THE COUCH
POTATO
Participation requires purchase
of a combo. Of products and
services.
Time commitment
$$ for lessons, practice, equip., &
travel to facility or location
A BETTER IMAGE
People who participate in
certain sports like to watch
pros play those same sports.
Bowling is the largest
recreational sport.
 No
famous, young icon.
TRAVEL AND TOURISM
Tourism—traveling for pleasure
whether the travel is independent or
tour-based.
Vacations
Honeymoons
Conventions
Family visits
RELAX & SMELL THE ROSES
Niche travel—recreational travel or
tours planned around a special
interest.
• Farms & ranches (cattle roundups)
• Music enthusiasts traveling through
Europe listening to classical concerts
Travel packages
Disney (include hotel, airline, rental car
& park tickets)
Niche travel cont…
Marketing mix in niche travel
• Planning the right tour
• Promoting & Distributing it to the right
customers
• Pricing it to attract them
• Making a profit
Example—Senior citizens vs. H.S.
Seniors – wouldn’t like the same
travel
Review Questions:
Raise your hand
Recreational sports need a
celebrity to endorse them in
order to:
a.
b.
c.
d.
Attract more young people
Attract more of the population in
general
Create more sales for equipment
manufacturers
All of these
Review Questions:
Raise your hand
Recreational sports need a
celebrity to endorse them in
order to:
a.
b.
c.
d.
Attract more young people
Attract more of the population in
general
Create more sales for equipment
manufacturers
All of these
Geography—on your worksheet
Why do you think California
attracts more visitors than
any other state in the nation?
How do you think South
Dakota and Oklahoma could
attract more travelers?
Activity—on your worksheet
Write a description of the
marketing mix for a beach
vacation facility.
Compare this trip for a College
Student vs. a Family of 4
Your Paper Should look like this
College Student Trip
Product –
Family of 4
Product –
Price –
Price –
Promotion –
Promotion –
Distribution –
Distribution –
Assignment—on your worksheet
You are the manufacturer of a
new sports clothing line.
Who is your target market?
Choose a professional athlete
to represent your company
Who did you choose? and
why?
Internet or Magazine Assignment:
Find and briefly describe
three popular new
recreational sports. (They do
not have to be team sports)
To whom and how are these
sports being marketed?
Class Discussion/Review
How has entertainment
marketing changed after t.v.
became popular?
Make a list of at least five
changes since 1945.
Share the list with the class
Mathematics
You are a famous athlete whose image is on
T-shirts produced by Quible Sport Products.
You will receive 5% of the sales of any gear
featuring your image.
T-shirts sell for $18 at a major department
store. Last quarter, 6,000 shirts were sold.
How much will you earn from the sale of
these shirts?