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Ruthann Weaver Lariscy, Professor Department of Advertising and Public Relations Henry W. Grady College of Journalism and Mass Communication The University of Georgia Home Address: Retired April 1, 2014 ` Mobile: Grady College of Journalism and Mass Communication Department of Advertising and Public Relations The University of Georgia Athens, GA 30602-3018 [email protected] (706) 540-9045 ACADEMIC BACKGROUND Ph.D., Communications: University of Missouri-Columbia, Missouri, 1980 M.A., Speech Communication: Southwest Missouri State University, Springfield, Missouri, 1974 B.A., Political Science: University of Missouri--Columbia, Missouri, 1971 (Honors) ACADEMIC EMPLOYMENT Professor, Department of Advertising and Public Relations, Henry W. Grady College of Journalism and Mass Communication, The University of Georgia, 2001-2014. Associate Professor, Department of Advertising and Public Relations, Henry W. Grady College of Journalism and Mass Communication, The University of Georgia, 1994-2001; Assistant Professor, 1989-1994; 1981-1986. Undergraduate Courses Taught: Introduction to Public Relations Public Relations Administration Public Relations Communications Public Relations Research Public Relations Campaigns Communication and Persuasion Ruthann Weaver Lariscy-1 Graduate courses taught: Public Opinion Public Relations Topics: Excellence Public Relations Topics: Accountability Principles of Public Relations Graduate Faculty Member: Directed 11 Ph.D. dissertations, 34+ MA theses, and served on numerous doctoral and masters reading committees Honors College Instructor, 1989-2013; Honors mentor 2001-2013; Center for Undergraduate Research (CURO) 2001-2012 Assistant Professor, Auburn University, Auburn, Alabama, 1980-81 PROFESSIONAL EXPERIENCE Consultant Opinion Research Solutions, LLC, 2004-present, with co-founder and partner Dr. Jeffrey Springston. Provide public opinion research to government agencies, foundations, school districts, and corporations. Research and Training Consultant, 1991-2001 Provided research to corporate clients on topics of communication, management strategies, public relations, diversity, and related subjects. Provided training sessions to corporate and public agency clients on a variety of public relations and communications topics. Sample clients include: AVADO Brands (restaurant group), Madison, Georgia; General Motors, Doraville, Georgia; National Restaurant Association. Matt Reese & Associates and Campaigns, Inc, Washington, DC & Jefferson City, MO, Political consulting and public affairs (1970s). . SCHOLARLY BOOKS, ENCYCLOPEDIA ENTRIES, AND CHAPTERS Sohn, Young Ju & Ruthann Weaver Lariscy (2015). “Competent or Ethical? Impact of CEO Characteristics on Corporate Reputation.” In Marc Fetscherin (Ed.), CEO Branding Framework, Part 3, Chapter 9. Routledge. Competitively selected. Lariscy, Ruthann Weaver., Avery, Elizabeth Johnson, & Sohn, Young Ju (2010). “Health Journalists and Three Levels of Public Information: Issue and Agenda Disparities?” Routledge, Taylor & Francis, 22(2):113-135. Invited. Ruthann Weaver Lariscy-2 Weaver Lariscy, Ruthann, (2012), “News Story;” “Political Action Committees;” and “Voter-Constituent Relationships.” In The Encyclopedia of Public Relations, Robert L. Heath (Ed), 1000 Oaks California: Sage Publications, Inc. Invited. Springston, Jeffrey K. & Ruthann W. Lariscy (2010). “The Role of Public Relations in Promoting Community Health.” In Robert Heath, Handbook of Public Relations, 2nd Ed.m Thousand Oaks, CA: Sage Publications, Inc. Invited. Avery, Elizabeth Johnson, Lariscy, Ruthann Weaver (2010). “FEMA and the Rhetoric of Redemption: New Directions in Crisis Communication Models for Government Agencies.” In Tim Coombs & Sherry Holladay (Ed.),Wiley Blackwell Publishers, 319334. Malden, MA. Competitively selected. Lariscy, Ruthann Weaver (2009), “Negative Political Advertising.” In Lynda Kaid & Christina Holtz-Bacha, Ed’s. Political Advertising, Sage Publications, Inc. Invited. Springston, Jeffrey & Ruthann Weaver Lariscy (2007), “Health Crises and Media Relations: Relationship Management Under Fire.” In Public Relations in Health Services, Dilaver Tengilimoglu and Mehmet Yesiltas (Eds), The Hawthorn Press, Inc., 81-96. . Lariscy, Ruthann Weaver (2006), “Negative Political Advertising.” In The Encyclopedia of Political Communication, Lynda L. Kaid & Christina Holtz-Bacha, Editors. Sage Publications. Weaver Lariscy, Ruthann (2004), “News Story,” 570-572; “Political Action Committees,” 624-627, and “Voter Relations,” 891-892. In The Encyclopedia of Public Relations, Robert L. Heath (Ed), 1000 Oaks California: Sage Publications, Inc. Invited. Weaver Lariscy, Ruthann & Spencer F. Tinkham (2004), “Accentuating the Negative.” In Taking Sides: Mass Media and Society, 8th edition, Alison Alexander (Ed). Springston, Jeffrey & Ruthann Weaver Lariscy (2002),“Health As Profit: Public Relations in Health Communication.” In Handbook of Health Communication, Ann Dorsey, Kathy Miller, Roxanne Parrott, & Teresa Thompson, Eds., Lawrence Erlbaum Associates, Hillsdale, NJ. Mansfield, Michael & Ruth Ann Weaver (1980),“Political Communication Theory and Research: An Overview, 1979-80.” In Communication Yearbook V, 296-307, International Communication Association. Michael Burgoon, Editor. Ruthann Weaver Lariscy-3 SCHOLARLY JOURNAL ARTICLES Sohn, Young Ju & Ruthann Weaver Lariscy (2015, in press). A "Buffer" or "Boomerang"? The Role of Corporate Reputation in Bad Times," Commmunication Research. Sohn, Young Ju & Ruthann Weaver Lariscy, (2014). “Understanding Reputational Crisis: Definition, Properties, and Consequences.”Journal of Public Relations Research, 26(1), 23-43. Myers, Cayce & Ruthann Weaver Lariscy, (2014). “Campaign Finance and Corporate Public Relations: H ow United is Changing the Playing Field” Journal of Citizens Communication Management 18(2): 146-157. Myers, Cayce & Ruthann Weaver Lariscy, (2013). “Commercial Speech, Protected Speech, and Political Public Relations.” Public Relations Review 39 (2013): 332-336. Reber, Bryan H., Ruthann Weaver Lariscy, and Hye-Jin Paek (2013). “Race, digital and traditional media, and public relations health campaigns.” Public Relations Journal 7(2). Sohn, Young Ju & Weaver Lariscy, Ruthann (2012). “Resource-based crisis management: The important role of the CEO’s reputation, Journal of Public Relations Research, 24(4): 313 -337. Avery, Elizabeth Johnson, Ruthann Weaver Lariscy, & Young Ju Sohn (2012). “Health Journalists and Three levels of Public Information: Issue and Agenda Disparities?” Journal of Public Relations Research 22(2): 113-135 Himelbiom, Itai, Lariscy, Ruthann Weaver, Tinkham, Spencer F., & Sweetser, Kaye D. (2012). “Social media and online political communication: The role of interpersonal informational trust and openness.” Journal of Broadcasting & Electronic Media, 56(1), 92 –115. Sweetser, Kaye D., Lariscy, Ruthann Weaver, & Tinkham, Spencer F. (2012). “The dabblers, devoted, developing, and disinterested: Examining political Internet use, Internet political sophistication, political information efficacy, and cynicism.” Journal of New Communications Research Anthology, 17 pages. Avery, Elizabeth Johnson & Lariscy, Ruthann Weaver (2011). “Public Information Officers¹ Perceived Control in Building Local Public Health Agendas and the Impact of Community Size.” Health Communication 26(8): 691-700. Lariscy, Ruthann W., Bryan Reber & Hye-Jin Paek (2011).Exploration of Health Concerns and the Role of Online Social Media, International Electronic Journal of Health Education 14: 16-36. Ruthann Weaver Lariscy-4 Paek, Hye-Jin, Reber, Bryan, & Lariscy, Ruthann W. (2011). Roles of Interpersonal and Media Socialization Agents in Adolescent Self-reported health Literacy: A Health Socialization Perspective. Health Education Research 26(1): 131-149. Sweetser, Kaye D., Lariscy, Ruthann Weaver, Tinkham, Spencer F. (2011). “Kids These Days: Examining Differences in Political Uses and Gratifications, Internet Political Participation, Political Information Efficacy, and Cynicism Based on Age.”American Behavioral Scientist 55: 749-764. Kim, Sora, Avery, Elizabeth Johnson, & Lariscy, Ruthann Weaver (2011). “Reputation repair at the expense of providing instructing and adjusting information following crises: Examining 18 years of crisis response strategy research.” International Journal of Strategic Communication, 5(3): 183-199. Avery, Elizabeth Johnson, Lariscy, Ruthann Weaver, Kim, Sora, & Hocke, T. (2010). “A Quantitative Review of Crisis Communication Research in Public Relations Journals, 1999-2009.” Public Relations Review, 36, 190-193. Avery, E.J., Lariscy, R.W., Amador, R.A., Ickowitz, E., Primm, C., & Taylor, A. (2010). “Diffusion of Social Media Among Public Health Departments Across Various Community Populations Sizes.” Journal of Public Relations Research/Special Issue, 22(3), 336-358. Avery, E.J., Lariscy, R.W., Sweetser, K.D. (2010). “Social media and Shared—or Divergent Uses? A Coorientation Analysis of PR Practitioners and Journalists.” International Journal of Strategic Communication 4(3), 189-205. Lariscy, Ruthann Weaver, Reber, Bryan H., Paek, Hye-Jin (2010). “Re-examining the Media Mix in Adolescent Health Socialization: Comparison for Black/White, Male/Female, Urban/Rural.” Journal of Broadcast and Electronic Media, 54(1), 102-120. Lariscy, Ruthann Weaver (2009). “IRBs and Communication Research: Some Perplexing Issues.” Journal of Broadcasting & Electronic Media 53(4): 668-671. Sweetser, Kaye D. & Ruthann W. Lariscy (2009). “Candidates Make Good Friends: Candidates Use of Facebook.” International Journal of Strategic Communication 2(3): 175-198. Kim, Sora, Avery, Elizabeth Johnson, & Lariscy, Ruthann Weaver. (2009). “Are Crisis Communicators Practicing What We Preach? An Evaluation of Crisis Communication Public Relations Research from 1991-2009.” Public Relations Review 4: 446-448. Lariscy, Ruthann Weaver, Elizabeth Johnson Avery, Kaye D. Sweetser & Pauline Howes (2009). “Monitoring Public Opinion in Cyberspace: How Corporate Public Relations is Facing the Challenge,” Public Relations Journal 3(4). Ruthann Weaver Lariscy-5 Avery, Elizabeth Johnson, Lariscy, Ruthann Weaver, & Sohn, Young Ju (2009). “Public Information Officers’ and Journalists’ Perceived Barriers to Providing Excellent Health Information.” Health Communication 24:327-336. Lariscy, Ruthann Weaver, Elizabeth Johnson Avery, Kaye D. Sweetser & Pauline Howes (2009). “An Examination of the Role of Online Social Media in Journalists’ Source Mix,” Public Relations Review 35:314-316. Tinkham, Spencer F., Ruthann Weaver Lariscy & Elizabeth Johnson Avery (2009). “Political Advertising and the Older Electorate,” Journal of Advertising 38(2), Summer. Sohn, Young Ju, Ruthann Weaver Lariscy, & Spencer F. Tinkham (2009), “Negative news and financial decisions: The impact of CEO reputation,” International Journal of Strategic Communication 3(1): 1-18. Hatzios, Ada & Ruthann Weaver Lariscy (2008). “Perception of utility and importance of international public relations education among educators and practitioners,” Journalism & Mass Communication Educator 63(3): 241-259. Macias, Wendy, Jeffrey K. Springston, Ruth Ann Weaver Lariscy, & Benjamin Neustifter (2008, Spring). “A 13-Year Content Analysis of Survey Methodology in Communication Related Journals,” Journal of Current Issues and Research in Advertising, 30(1): 81-96. Avery, Elizabeth Johnson, Lariscy, Ruthann Weaver, & Sohn, Young Ju (2007). “Public Relations Practitioners’ Relationships with Media and Each Other as Moderators of Excellent Health Information and the Local Public Health Agenda,”Public Relations Journal, 1, 1-21 Springston, Jeffrey K. & Ruthann W. Lariscy (2007), “Health Crises and Media Relations: Relationship Management by Fire,” Health Marketing Quarterly 24 ¾ . Springston, Jeffrey K. & Ruthann Weaver Lariscy (2007), “Public Relations Effectiveness in Health Institutions,” Journal of Health and Human Services, 28(2): 21845. Weaver Lariscy, Ruthann, Spencer F. Tinkham, Heidi Hatfield Edwards & Karyn Ogata Jones (2007), “The ‘Ground War’of Political Campaigns: Nonpaid Activities in US State Legislative Races,” Journalism and Mass Communication Quarterly 81:3, 477-497. Bernhardt, Jay M., Ruth Ann Weaver Lariscy, Roxanne L. Parrott, Kami J. Silk, & Elizabeth M. Madison (1995). “Human Genetics Information and the Internet: Opportunities and Obstacles for Communication,” Journal of Health Communication, 7(4): 325-340. Ruthann Weaver Lariscy-6 Benigni, Vincent, Ruth Ann Weaver Lariscy & Spencer F. Tinkham, “To Evolve is to Involve: Analyzing Contract Options in the Introduction to Public Relations Class,” Journalism and Mass Communication Educator 56: 4, 6-18. Weaver Lariscy, Ruth Ann and Spencer F. Tinkham, (1999), “The Sleeper Effect and Negative Political Advertising,” Journal of Advertising 28(4): 13-30.* * “Best Article of 1999” award, Publications Board, American Academy of Advertising. Sallot, Lynne M., Glen T. Cameron & Ruth Ann Weaver Lariscy (1998), “PR Educators and Practitioners Identify Professional Standards,” Journalism & Mass Communication Educator, 53(2): 19-30. Sallot, Lynne M., Glen T. Cameron and Ruth Ann Weaver Lariscy, (1998)“Pluralistic Ignorance and Professional Standards: Underestimating Professionalism of Our Peers in Public Relations,” Public Relations Review, 24(1): 1-19. Weaver Lariscy, Ruth Ann, Lynne Sallot and Glen Cameron (1997), “Justice and Gender: An Instrumental and Symbolic Explication,” Journal of Public Relations Research, 8(2): 107-122. Sallot, Lynne, Glen Cameron & Ruth Ann Weaver Lariscy (1997), “Professional Standards in Public Relations: A Survey of Educators,” Public Relations Review 23(3): 197-216. Cameron, Glen, Lynne Sallot & Ruth Ann Weaver Lariscy (1996), “Developing Standards of Professional performance in Public Relations,” Public Relations Review, 22(1): 43-61. Weaver Lariscy, Ruth Ann & Spencer F. Tinkham (1996), “The Use and Impact of Direct Mail in the Context of Integrated Marketing Communication: U.S. Congressional Campaigns in 1982 and 1990,” Journal of Business Research, Special Issue: Integrated Marketing Communications, 37(3): 233-244. Tinkham, Spencer F. & Ruth Ann Weaver Lariscy (1996), “Advertising Message Strategies in U. S. Congressional Campaigns: 1982-1990,” Journal of Current Issues & Research in Advertising, Spring: 53-66. Tinkham, Spencer F. & Ruth Ann Weaver Lariscy (1996), “Incumbency, Dollars, and Campaign Activities: An Examination of Their Impact on Election Outcome, 1982, 1990,” Current Politics and Economics of the United States, 2(1): 28-40. Tinkham, Spencer F. & Ruth Ann Weaver Lariscy (1995), “Incumbency and Its Perceived Advantage: A Comparison of 1982 and 1990 Congressional Advertising Strategies,” Political Communication 12 (1): 291-304. Ruthann Weaver Lariscy-7 Tinkham, Spencer F. & Ruth Ann Weaver Lariscy (1994), “Ethical Judgments of Political Television Commercials as Predictors of Attitude Toward the Ad,” Journal of Advertising, Special Issue on Ethics in Advertising, 23(3): 43-58. Tinkham, Spencer & Ruth Ann Weaver Lariscy (1994), “A Diagnostic Approach to Assessing the Impact of Negative Political Advertisements,” Journal of Broadcasting & Electronic Media, 37(4): 377-400. Weaver Lariscy, Ruth Ann, Glen Cameron & Duane Sweep (1994), “Women in Higher Education Public Relations: An Inkling of Change,” Journal of Public Relations Research, 6(2):125-140. Cameron, Glen T., Ruth Ann Weaver Lariscy & Duane Sweep (1992), “Predictors of Systematic Research in Public Relations Practice,” Journalism Quarterly, 69(2): 466472. Weaver Lariscy, Ruth Ann & Spencer F. Tinkham (1991), “News Coverage, Endorsements and Personal Campaigning: The Impact of Non-Paid Activities on Election Outcome,” Journalism Quarterly, 68(3): 432-444. Tinkham, Spencer & Ruth Ann Weaver Lariscy (1990), “Advertising Message Strategy in U.S. Congressional Campaigns: Its Impact on Election Outcome,” Current Issues and Research in Advertising, 13(1): 207-226. Weaver Lariscy, Ruth Ann & Spencer F. Tinkham (1987), “The Influence of Media Expenditure and Allocation Strategies in Congressional Advertising Campaigns,” Journal of Advertising, 16(3): 13-21. Weaver Lariscy, Ruth Ann, Spencer F. Tinkham & Kurt E. Nordstrom (1987), “The Use and Impact of Polling as a Strategic Planning Tool in Congressional Campaigns,” Political Communication Review, 12: 1-24. Weaver, Ruth Ann & Theodore Glasser (1984), “Use of Survey Research for Governmental Relations,” Public Relations Review, 10(2): 39-49. Weaver, Ruth Ann, Barbara Sweeney and Thom Steinfatt (1984), “Communication During Assassination Attempts,” Southern Speech Communication Journal, 49: 258-276. Weaver, Ruth Ann, (1982), “Acknowledgment of Victory or Defeat: The Reciprocal Ritual,” Central States Speech Journal, Fall: 480-490. Ruthann Weaver Lariscy-8 FUNDING/GRANT ACTIVITY Weaver Lariscy, Ruthann & Reber, Bryan. Obesity among young adolescents in 3 rural Georgia communities: Expanding primary socializing theory to include social media in health socialization and illiteracy reduction, National Institutes of Health, not funded. Lariscy, Ruthann W., Kaye Sweetser, Polly Howes & Elizabeth J. Avery, “Monitoring Public Opinion in Cyberspace: How Corporate Public Relations is Facing the Challenge,” Public Relations Society of America, $15,400. Paek, Hye-Jin, Bryan Reber, & Ruthann W. Lariscy, “Understanding Health Socialization Processes and Health Information Disparities Among Young Adolescents in Rural and Urban Georgia,” Southern Center for Communication, Health, and Poverty, 2007-2008, $79,000. Weaver Lariscy, Ruthann , 2004, “News Reporters and Health Information,” funded by the James M.Cox Jr. Institute for Newspaper Management Studies, $14,500. “Congressional Campaign Practices, Election 2002” funded by the James M. Cox Jr. Institute for Newspaper Management Studies, $24,000. With Spencer F. Tinkham. Co-principal investigator 1999-2001, “Communicating Genetics Information to the Lay Public,” Centers for Disease Control and Prevention, 1999-2004, $780,284.000 With Roxanne Parrott, PI. Funded through the Centers for Disease Control and Prevention, U.S. Department of Health and Human Services. Co-principal investigator, “The Impact of Newspaper Clustering on Local Retail Advertisers,” James M. Cox, Jr., Center for Newspaper Management Studies, 2000-2001, $26,700. With Barry Hollander. Additional funding of $15,120. Total: $39,380. Co-principal investigator, “New Media in the Local Business Advertising Mix: Its Impact on Traditional Advertising Media,” James M. Cox, Jr., Center for Newspaper Management Studies, 1999-2000, $23,000. With Barry Hollander. Co-investigator, “Impact of the Political Adwatch, 1998 Georgia Gubernatorial and Senate Elections,” PBS, The Democracy Project, (funded through Georgia Public Television), $2500. With Spencer F. Tinkham. Principal Investigator, “Diversity in U.S. Business and Industry,” National Restaurant Association and AVADO Brands, 1998, $25,000. With John Hocking, Department of Speech Communication. Co-investigator, “Study of the 1998 U.S. Congressional campaigns, media and message strategies,” James M. Cox, Jr., Institute for Newspaper Management Studies, $18,000. With Spencer F. Tinkham. Ruthann Weaver Lariscy-9 Co-investigator, “Political Advertising in 1996 State Legislative Campaigns,” James M. Cox Jr.,Institute for Newspaper Management Research, $26,000. With Spencer F. Tinkham. University of Georgia faculty research grant, 1993, $4969.00. Study ethical dimensions of political advertisements. Co-investigator, “Relative credibility of newspaper advertising in political campaigns,” James M. Cox, Jr., Institute for Newspaper Management Research, 1993, $13,864. With Spencer F. Tinkham. Consultant, Georgia Department of Natural Resources, 1991, $23,000. Research and write plan to implement solid waste reduction act. With Spencer F. Tinkham. Co-investigator, “Newspaper Advertising in 1990 U.S. Congressional Election Campaigns,” James M. Cox Institute for Newspaper Management Research, 1990-91, $14,000. With Spencer F. Tinkham. University of Georgia Research Foundation, Faculty Grants Program, Office of the Vice President for Research, 1982. $4500; Auburn University, Faculty Research Development Grant, 1980. $4000. BOOK REVIEWS (selected) Glen W. Richardson, Jr, Pulp Politics: How Political Advertising Tells the Stories of American Politics, Lanham, MD: Rowman & Littlefield Publishers. In Journalism & Mass Communication Quarterly Fall, 2004. David Paletz and Robert M.Entman, Media-Power-Politics. New York: The Free Press, 1981; in Political Communication Review, (Spring, 1982). David H. Weaver, Doris A. Graber, Maxwell McCombs, and Chaim H. Eyal, Media Agenda-Setting in a Presidential Election: Issues, Images, and Interest. New York: Praeger Publisher, 1981; in Southern Speech Communication Journal, (Spring, 1982). SELECTED PRESENTATIONS AND PUBLISHED PROCEEDINGS (REFEREED) Avery, Elizabeth Johnson & Ruthann Weaver Lariscy (2012). Preventable Disease Practices Among a Lower SES, Multi-Cultural, Non-urban, U.S. Community: The Roles of Vaccination Efficacy and Personal Constraints. Paper presented to the annual conference of the National Communication Association, November, Orlando, FL. Kim, Sora, Avery, Elizabeth Johnson & Ruthann Weaver Lariscy (2010). Reputation repair at the expense of providing instructing and adjusting information following crises: Examining f18 years of crisis response strategy research, presented to the Association for Ruthann Weaver Lariscy-10 Education in Journalism & Mass Communication, August. BEST DIVISION PAPER AWARD Paek, Hye-Jin, Bryan H. Reber, and Ruthann Weaver Lariscy (2009). Roles of Interpersonal and Media Socialization Agents in Adolescent Health Literacy: Proposing and Applying a Health Socialization Model,” presented to the Health Communication Division of the Annual Conference of the International Communication Association, May 21-25, Chicago, IL. Lariscy, Ruthann Weaver, Elizabeth Johnson Avery, Kaye D. Sweetser, & Pauline Howes (2009). “An Examination of the Role of Online Social Media in Journalists’ Source Mix,” Accepted and Presented to the International Public Relations Research Conference, February, Miami, FL. TOP PAPER/$1000. Sweetser, Kaye D., Elizabeth J. Avery, Ruthann W. Lariscy, & Pauline Howes (2009). Examining the Diffusion of Social Media in American Corporations.” Paper presented to the Public Relations Division, National Communication Association, Chicago, Il. Thomas, Patricia J., Jeffrey K. Springston, & Ruthann W. Lariscy (2008), “A Survey of Low-Income Health Information Consumers in the Southeast,” presented to the National Conference on Health Communication, Marketing, and Media, Centers for Disease Control and Prevention, Atlanta, GA. August 12. Lariscy, Ruthann Weaver, & Young Ju Sohn (2008). “Searching for effective crisis response strategies: An empirical approach,” presented to the Public Relations Division of the International Communication Association, Chicago, August, 2008. Lariscy, Ruthann W., Bryan Reber, & Hye Jin Paek (2008), “Are Social Media Important and Trusted Health Information Sources? A Preliminary Exploration of Health Information Sources among Rural and Urban Adolescents,” poster presented to the 2nd Annual National Conference on Health Communication, Marketing, and Media,” Atlanta, GA, August, 2008. Sohn, YoungJu, Ruthann Weaver Lariscy, & Spencer F. Tinkham, (2008) “Negative news and financial decisions: The impact of CEO reputation,” presented to the Annual Meeting of the National Communication Association, San Diego, CA, November Bishop, Carl, Kristin English, Ruthann W. Lariscy, & Spencer F. Tinkham (2008). “Need for Cognition and Race or Gender Based Judgments of Political Candidates Drawn from an Online News excerpt.” Paper presented to the Association for Education in Journalism & Mass Communication annual meeting, Chicago, August, 2008. Sweetser, Kaye, Ruthann W. Lariscy, & Spencer F. Tinkham (2008). “The Dabblers, Devoted, Developing, and Disinterested: Examining Political Uses and Gratifications, Internet Political Sophistication, Political Information Efficacy, and Cynicism,” presented to the National Communication Association annual meeting, San Diego, CA., November. Ruthann Weaver Lariscy-11 Lariscy, Ruthann W., E.A. Avery, & Young Ju Sohn (2007). “Time to warn the Surgeon General?: Public information officers’ and journalists’perceived barriers to providing excellent health information.” Presented to the annual meeting of the National Communication Association, Chicago, November. Lariscy, Ruthann W., Elizabeth Johnson Avery, & Young Ju Sohn (2007). “Time to warn the Surgeon General?: Relationships between public information officers and health journalists.” Presented to the Internatioinal Public Relations Conference, Miami, March. BEST PAPER AWARD, $1000 Cash prize. Avery, Elizabeth J., Ruthann W. Lariscy, & Spencer F. Tinkham (2007). “Impact of political advertising message sponsorship on members of the young electorate.” Presented to the annual meeting of the National Communication Association, Chicago, November. Avery, Elizabeth Johnson, Heidi Henninkk-Kaminsi, Ruthann W. Lariscy, & Spencer F. Tinkham (2007), “Advertising Message and Media Strategies as Predictors of Election Outcome. Published in the Proceedings of the American Academy of Advertising, 129138. Avery, E.J., H.J. Kaminski, R.A. Lariscy, & S.F. Tinkham (2007). “Public policies and political advertising: What do source disclosure, message valence and repetition achieve?” Presented to the American Marketing Association Marketing & Public Policy Conference, Washington, D.C., June. Lariscy, Ruthann and Kaye Sweetser (2007). “Candidates make good friends: An analysis of candidates’ use of Facebook.” Presented to the Annual Meeting of the National Communication Association, November, 2007, Chicago. Kim, Hana, Ruthann W. Lariscy, & Spencer F. Tinkham (2006), “Comparison of Televised Political Advertising During the 2002 Korean Presidential Campaign and the United States Presidential Campaign Advertising Model,” Proceedings of the 2006 Conference of the American Academy of Advertising, Jef Richards, Editor Kim, Hana, Spencer F. Tinkham, & Ruthann W. Lariscy (2007), “Public Policies and Political Advertising: What Do Source Disclosure, Message Valence, and Repetition Achieve?” presented to the Marketing and Public Policy annual conference, June. Avery, Elizabeth Johnson., & Kaminski, Heidi J., Lariscy, Ruthann Weaver, & Tinkham, Spencer (2007). Advertising Message and Media Strategies as Predictors of Election Outcome in State Legislative Campaigns. Presented at the annual meeting of the American Academy of Advertising, Burlington, Vermont, April. Ruthann Weaver Lariscy-12 Lariscy, Ruthann Weaver & Johnson, Elizabeth (2004). “Sources of Information for Health Journalists.” Presented to the Public Relations Division at the annual meeting of the National Communication Association, Chicago, IL, November. Lariscy, Ruthann Weaver & Johnson (Avery), Elizabeth (2006). Sources of Information for Health Journalists: Opportunities for Corporate Health Public Relations. Presented at the annual meeting of the National Communication Association, Public Relations Division, San Antonio, TX, November. Lariscy, Ruthann Weaver, Springston, Jeffrey K., & Johnson (Avery), Elizabeth (2004). “Newspaper and Freelance Health Reporters’ Evaluations of Public Health Departments as Sources of Information.” Presented to the Public Relations Division at the annual meeting of the National Communication Association, Chicago, IL, November. Lee, H., Ruthann W. Lariscy, Spencer Tinkham, & Elizabeth Johnson (2006), “Comparison of Televised political Advertising During the 2002 Korean Presidential Campaign and the United States Presidential Campaign Advertising Model,” presented to the annual meeting of the American Academy of Advertising, Reno, NV, March. Springston, Jeffrey K. & Ruthann Weaver Lariscy, “ A Survey of Public Information Officers at State Departments of Health, “ presented to the National Communication Association national conference, Chicago, IL, November 2004. Tinkham, Spencer F., Ruth Ann Weaver Lariscy, Hyeonjin Soh & Pumsoon Park, “Positive-Negative Versus Negative-Negative Political Advertising: The Role of Political Involvement,” presented at the 2004 Annual Conference of the American Academy of Advertising. Tinkham, Spencer F., Pumsoon Part, Hyeonjin Soh, & Ruth Ann Weaver Lariscy, “Need for Cognition and Information Processing of Political Advertising Campaign,” presented to the 2003 Annual Conference of the American Academy of Advertising, Denver, Colorado. Tinkham, Spencer F., Ruth Ann Weaver Lariscy, Yongju Sung, & Andrew L. Hall, “Should Negative Political Advertising be Regulated? Empirical Implications for ‘Stand by Your Ad’ Legislation,” presented to the AMA Marketing and Public Policy Conference, Atlanta, GA, May, 2002. Tinkham, Spencer F. & Ruth Ann Weaver Lariscy, “Attitude-Toward-the-Political-Ad: Mediator or Moderator?” American Academy of Advertising annual conference, Jacksonville, FL, 2002. Also published as Abstract in AAA Conference Proceedings. Bernhardt, Jay, Ruth Ann Weaver Lariscy, Roxanne L. Parrott, Kami J. Silk & Elizabeth M. Madison, “Human Genetics Information and the Internet: Opportunities and Obstacles Ruthann Weaver Lariscy-13 for Communication,” (Research supported by Grant #R06/CCR417219 from the Centers for Disease Control and Prevention). American Public Health Association National Conference, Atlanta, November 2001. Springston, Jeffrey & Ruth Ann Weaver Lariscy, “Public Relations in For-Profit Health Care,” Health Communication Division, American Public Health Association National Conference, Atlanta, November, 2001. * Top Paper Award Weaver Lariscy, Ruth Ann, Spencer F. Tinkham, Heidi Edwards, & Karyn O. Jones, “The ‘Ground Wars’of Political Campaigns: Grass Roots Activities in US State Legislative Races,” Political Communication Division, International Communication Association, Washington, DC 2001.* *Top Paper Award Weaver Lariscy, Ruth Ann & Spencer F. Tinkham, “Positive Vs. Negative Political Television Commercials: Comparing How They Work.” Presented to the Annual Conference of the American Academy of Advertising, Newport, RI, April, 2000. Weaver Lariscy, Ruth Ann & Spencer F. Tinkham, “Political Partisanship and Political Advertising: Searching for Psychological Reactance.” Presented to the Annual Conference of the International Communication Association, Political Communication Division, Acapulco, Mexico, May, 2000. Weaver Lariscy, Ruth Ann & Spencer F. Tinkham, “Watching the Adwatch: Does it Make a Difference? Should it?” Presented to the Political Communication Division, International Communication Association, San Francisco, CA, May, 1999. Weaver Lariscy, Ruth Ann & Spencer F. Tinkham, “Copytesting in Political Advertising: Defensive and Attack Messages in a Competitive Context,” presented to the annual conference of the American Academy of Advertising, Albuquerque, NM, March, 1999. (Abstract) Proceedings of the AAA’s 1999, M. Roberts (Ed). Benigni, Vincent & Ruth Ann Weaver Lariscy, “To Evolve is to Involve: Analyzing Contract Options in the Introduction to Public Relations Class.” Presented to the Public Relations Division of the International Communication Association, San Francisco, CA, May, 1999. Weaver Lariscy, Ruth Ann & Spencer F. Tinkham, “Defensive Political Advertising: What Works and What Doesn’t.” Presented to the annual conference of the American Academy of Advertising, Lexington, KY, April, 1998. (Abstract) Proceedings of the AAAs, D. Muehling (Ed). Ruthann Weaver Lariscy-14 Weaver Lariscy, Ruth Ann Weaver & Spencer F. Tinkham, “Defensive Political Advertising Strategies: What Works and What Doesn’t.” Presented to the annual conference of the American Academy of Advertising, Lexington, KY, 1998. Tinkham, Spencer F. & Ruth Ann Weaver Lariscy, “The Role of Advertising Attention and Political Involvement in Assessing the Cognitive and Affective Impact of Negative Political Advertising.” Presented to the annual conference of the American Academy of Advertising, St. Louis, MO, 1997. (Abstract) Proceeding of AAA=s, 1997, M. Carole Macklin (Ed). Sallot, Lynne, Glen Cameron & Ruth Ann Weaver Lariscy, “Professional Standards and Ethics in Public Relations: A Survey of Educators.” Presented to the National Communication Association, Chicago, IL, November 1997. Sallot, Lynne, Glen Cameron & Ruth Ann Weaver Lariscy, “Professional Standards in Public Relations: A Survey of Educators.” Presented to the National Communication Association, Chicago, IL, November 1997. Cameron, Glen, Lynne Sallot & Ruth Ann Weaver Lariscy, “Pluralistic Ignorance and Educators in Public Relations: Underestimating Professionalism of our Educator Peers and of Practitioners in the Field.” Presented to the Public Relations Division of the annual conference of the Association for Education in Journalism and Mass Communication, August, 1997. Sallot, Lynne, Glen Cameron & Ruth Ann Weaver Lariscy, “Dissensus in Public Relations: What Practitioners Think About Professional Standards.” Presented to the annual conference of the Southern Speech Communication Association, Savannah, GA, 1997. * “Top Paper Award” Tinkham, Spencer F. & Ruth Ann Weaver Lariscy, “The Role of Research in Political Campaigns: U.S. Congressional Races, 1982, 1990.” Presented to the Political Communication Division of the International Communication Association, Chicago, IL, 1996. Weaver Lariscy, Ruth Ann & Spencer F. Tinkham, “The Use and Impact of Direct Mail in the Context of Integrated Marketing Communications: U.S. Congressional Campaigns, 1982-1990.” Presented to the Integrated Marketing Communication Preconference of the American Academy of Advertising, Norfolk, VA, 1995. Tinkham, Spencer F. & Ruth Ann Weaver Lariscy, “An Examination of Alternative Methods for Assessing the Persuasive Impact of Negative Political Advertising.” Presented to the annual conference of the American Academy of Advertising, Tucson, AZ, 1994. (Abstract) Proceedings of the AAA’s, Karen W. King (Ed). Ruthann Weaver Lariscy-15 Weaver Lariscy, Ruth Ann & Spencer F. Tinkham, “Advertising Message Strategy in U.S. Congressional Campaigns, 1982-90.” Presented to the annual conference of the International Communication Association, Washington, D.C., May, 1993. Cameron, Glen T., Ruth Ann Weaver Lariscy & Duane Sweep, “Rethinking Constraints on Public Relations Practice.” Presented to the annual conference of the International Communication Association, Washington, D.C., May, 1993. Tinkham, Spencer F. & Ruth Ann Weaver Lariscy, “Attack Ads and Message Strategies as a Function of Incumbency and Perceived Incumbency Advantage, 1982-90.” Presented to the annual conference of the American Academy of the American Academy of Advertising, Montreal, Canada, April, 1993. (Abstract) Proceeding of the AAA=s 1993, E. Thorsen (Ed). Weaver Lariscy, Ruth Ann and Spencer F. Tinkham, “Knowledge and Opinions as Predictors of Recycling Behavior: Implications for Environmental Advertising Strategy.” Presented to the annual conference of the American Academy of Advertising, San Antonio, Texas, April, 1992. (Abstract) Proceedings of the AAA=s 1992, L. Reid (Ed). Tinkham, Spencer F. and Ruth Ann Weaver Lariscy, “A Diagnostic Approach to Assessing the Impact of Negative Political Advertisements.” Presented to the annual conference of the International Communication Association, Miami, Florida, May, 1992. Weaver Lariscy, Ruth Ann, Glen Cameron, & Duane Sweep, “Women in Higher Education Public Relations: An Inkling of Change?” Presented to the annual conference of the Speech Communication Association, Atlanta, Georgia, November, 1991. Weaver Lariscy, Ruth Ann & Spencer F. Tinkham, “Choice of Political Message Strategy as a Function of Incumbency and the Perception of Incumbency Advantage.” Presented to the annual conference of the International Communication Association, Chicago, Illinois, May, 1991. Tinkham, Spencer F. & Ruth Ann Weaver Lariscy, “Marketing The Candidate: A Method for Comparing the Relative Impact of Advertising and Other Promotional Activities.” Proceedings of the American Academy of Advertising, 1991, pp. 129-135. Tinkham, Spencer F., Kurt E. Nordstrom & Ruth Ann Weaver Lariscy, “Marketing Research As A Moderator Variable: The Role of Polling in U.S. Congressional Campaigns.” Presented to the American Marketing Association Educators Conference, San Francisco, California, 1988. (Abstract) Proceedings of the American Marketing Association Summer Marketing Educator=s Conference 1988. Weaver Lariscy, Ruth Ann, Spencer F. Tinkham & Kurt E. Nordstrom, “The Use and Impact of Polling as A Strategic Planning Tool in Congressional Campaigns.” Presented to the Annual Conference of the International Communication Association, Montreal, Canada, 1987. * Ruthann Weaver Lariscy-16 Selected as a “Top 3” paper. Tinkham, Spencer F. Ruth Ann Weaver Lariscy, & Kurt E. Nordstrom, “Congressional Advertising Campaign Budgeting Practice As A Function of Antecedent Conditions in the Congressional District.” Presented to the Annual Conference of the American Academy of Advertising, Columbia, S.C., 1985. Proceedings of the AAA=s, Section 1, pp. 118-122. Weaver, Ruth Ann & Douglas N. Freeman, “Cognitive Processes, Media Predispositions, and the Relative Importance of Selected Issues in Campaign '80.” Presented to the Annual Conference of the International Communication Association, Minneapolis, Minnesota, 1981. Weaver, Ruth Ann, “Professional Political Message Targeting: Analysis of Effects on Voter Turnout and Preferences.” Presented to the Annual Conference of the International Communication Association, Minneapolis, Minnesota, 1981. Weaver, Ruth Ann, “Presidential Acknowledgment of Victory or Defeat: The Rhetorical Ritual.” Presented to the Annual Conference of the Central States Speech Association, Chicago, Illinois, 1981. Weaver, Ruth Ann, “The Organizational Consultant in Political Campaigns” Presented to the Annual Conference of the Eastern Communication Association, Ocean City, Maryland, 1980. TRADE PUBLICATIONS Weaver Lariscy, Ruthann & Spencer F. Tinkham, “Accentuate the Negative,” USA Today Magazine, May, 2004, 18-19. Weaver Lariscy conducted 2 radio interviews and was interviews 4 times by print reporters during the 08 elections. Weaver Lariscy conducted 3 radio interviews (1 local, 2 national) and was interviewed 13 times by reporters for print media during the 04 election season; she was interviewed in two hour-long radio call-in political interest shows (Georgia public Radio and Denver, CO) Weaver Lariscy & Tinkham were quoted and their research cited by popular press throughout the 2002 elections. Discussion of them and their research appeared in: Atlanta Journal/Constitution, Boston Herald, Los Angeles Times, Washington Post. Their work was discussed on National Public Radio in San Francisco and the CBS affiliate in Charlotte, NC. In 2006 they were quoted in several stories published by the AP. Update of political advertising research of Weaver Lariscy & Tinkham, Research Reporter, Summer 2002, 3. Ruthann Weaver Lariscy-17 Recent findings from Weaver Lariscy & Tinkham political communications research program reviewed in feature linked to the 1997 British election cycles: Day, Michael, “Mud Sticks,” New Scientist, Vol. 154, April 5, 1997, pp. 28-30. Weaver Lariscy, Ruth Ann & Spencer F. Tinkham, “Newspapers Must Work Hard for Political Ads,” presstime, December, 1991. Political advertising research of Weaver Lariscy & Tinkham, “Politics of Persuasion,” J. Daly, Research Reporter, Vol. 25:2, 4-9. SELECTED PAPERS AND PRESENTATIONS (Invited) Lariscy, Ruthann W. (2009). IRBs and Communication Research: Some Perplexing Issues. Journal of Broadcasting & Electronic Media 53(4): 668-671. Tinkham, Spencer F., Ruthann Weaver Lariscy & Youngjun Sung, “Political Advertising and the American Voter,” invited paper presented to the American Marketing Association Winter Educators’ Conference, San Antonio, TX, Feb., 2005. Invited discussant, “Teaching the Large Lecture Public Relations Class,” Public Relations Educators Conference, Arlington, VA, July, 1998. Invited presenter/discussant, Georgia Public Television, Channel 8, “Georgia Week in Review” with Bill Niget, October 30, 1998. Topic: Political advertising in the Georgia gubernatorial and Senate campaigns. With Spencer F. Tinkham. (Rebroadcast 11/1/98). RAI Corporation, Italian Radio TV System, October 1997. Interviewed for documentary news feature for Italian public television. The interview focused on recently published political communication research done by the Weaver-Lariscy/Tinkham team. PROFESSIONAL SERVICE Paper Reviewer for Conferences American Academy of Advertising International Communication Association National Communication Association Association for Education in Journalism and Mass Communication Editing and Board Member Journal of Communication, Bill Benoit, Editor. Editorial Review Board. 20012005 Guest Co-Editor, Special Election 2000 Issue, Journal of Advertising Ruthann Weaver Lariscy-18 (With Spencer F. Tinkham). Journal of Public Relations Research, Linda Childers Hon, Editor, Editorial Review Board. 2000-2007 Journal of Public Relations Research, Karen Miller Russell, Editor, Editorial Review Board. 2008-present International Journal of Strategic Communication, Kirk Hallahan, Editor. Editorial Review Board 2009-present. Manuscript Reviewer Journal of Advertising Journal of Broadcasting & Electronic Media Journal of Public Relations Research Journalism & Mass Communication Quarterly Mass Communication & Society International Journal of Strategic Communication Conferences: AAAs, NCA, AEJMC SELECTED HONORS “Best Public Relations Division Paper,” Association for Education in Journalism & Mass Communication, August, 2010 “Top Three Paper” International Public Relations Conference, Miami, FL, February, 2009. $1000. University of Missouri Distinguished Alumni Award, Loren Reid Lecturer, February, 2008, Columbia, MO. “Top Three Paper” International Public Relations Conference, Miami, FL, January, 2007, $1000. Arthur W. Page Center, Penn State College of Communications, Page and Johnson Legacy Scholar Grant recipient, 2005, $1000. “Best Teacher Award,” Georgia Panhellenic Council, 2006 “Top Paper” Award, Political Communications Division, International Communication Association, 2001. “Top Paper & Panel” Award, American Public Health Association Conference, 2001. Ruthann Weaver Lariscy-19 “Best Article of the Year for 1999” in the Journal of Advertising. American Academy of Advertising Research Award, March, 1998 (one of three national awards). “Political advertising and the Elderly: Comprehension, Recall, and Persuasive Impact,” $5000. With Spencer F. Tinkham. Rated as one of Top 4 scholars in U.S. in terms of total number of articles contributed to all public relations journals, 1994-1998 and rated as one of the top 3 scholars in terms of total articles contributed to Public Relations Review 1994-1998, cited in Terlip & Hansen-Horn presentation to the 1999 Public Relations Division of the National Communication Association Annual Conference. American Academy of Advertising Research Award, 1991, $2500 (one of four nationally awarded). National study of negative political commercials. With Spencer F. Tinkham. Kappa Tau Alpha, Journalism Honorary Society, 1992. Outstanding Faculty Member of the Quarter, Winter, 1997, University of Georgia Panhellenic Council. PUBLIC AND UNIVERSITY SERVICE University Promotion & Review Committee (for Sallot), 2011 Scholarships & Awards, 2010-present Wrote requested opinion piece for CNN on negativity in political campaigns, 2011 Appeared on local talk radio regarding negative ads, 2011, 2012 Interviewed by several journalists in Iowa & South Carolina about negative ads Executive Committee, 2009 University Promotion and Review Committee, 2006-2009 Broun Student Enrichment Fund, Chair, 2008-present ADPR Department, Search Committee Chair, 2007 Speaker, PRSSA Senior Banquet, 2006 Center for Undergraduate Research Opportunities (CURO) faculty advisor SGA Commencement Speaker Selection Committee, 2004 Pandora, Senior Leadership Awards Committee, 2004 Mentor, Honors College, 2003-2004, 2007 Chair, PR Search Committees, 2003 Guest Speaker, 04 and 06 Election Season, UGA Young Republicans, PRSSA, several classes College Promotion/Tenure Committee, 2003-04 College Curriculum Committee, 2003-04 College Executive Committee, 2002 College Ad Hoc Curriculum Committee, 2001, 2002. Ruthann Weaver Lariscy-20 Search Committee for Journalism Assistant Professor, 2002.Post-Tenure Review Committee for Hollander, 2002. Chair, Masters of Mass Communication Examination Committee, 2001-02 Masters of Mass Communication Examination Committee member, 1999-2001 NCAA Athletics Certification Steering Committee, The University of Georgia, 2000-2001 Evaluator, Dean’s Review Committee, 1999 Ad Hoc University Committee to Investigate Feasibility of Reorganization Into College of Communication, 1999 University of Georgia Academic Honesty Faculty Juror, 1996-2000 Ad Hoc Committee on Undergraduate Research Course, College of Journalism & Mass Communication, 1999 Curriculum Committee for Accreditation Self-Study, College of Journalism & Mass Communication, 1998-99 Search Committee for Public Relations Associate Professor, Chair, 1998 Rifkind Public Relations Scholarship Committee, Chair, 1997, 1998, 1999 Advertising/Public Relations Admissions Committee, 1998 Public Relations Assistant Professor Search Committee, 1998 George Foster Peabody Awards, Judge, 1983-87; 1989-2001 Department of Advertising and Public Relations Committee to Study Semester Conversion: head, public relations undergraduate curriculum, 996 The University of Georgia Task Force on Environmental Literacy, member, 199396 College Representative on University Panel that applied for a University Hewlett Foundation Instructional Grant (with Jim Fletcher) M.M.C. Exam Committee, College of Journalism & Mass Communication, 1994; 1995; 1993; 1991 Ph.D. Program Evaluation Committee, College of Journalism & Mass Communication, member, 1995 Development Committee, Department of Advertising and Public Relations, 1994 University Graduate Council, elected College representative, 1991-1994; served on Graduate Curriculum Committee 1991-94 Status of Women and Minorities Committee for Accreditation Self-Study, Chair, College of Journalism & Mass Communication, 1992-3 Two search committees for assistant professors, College of Journalism & Mass Communication, member, 1992-93 Institute for Behavioral Research, Attitudes & Opinions Interest Group, member, 1991-1992 Public Relations Curriculum Development Committee, 1990 Public Relations Student Society of America, Faculty Co-Advisor, 1990 Judge, Public Relations Public Service Campaigns, National Council of Farm Cooperatives, 1989-1991 Committee to Evaluate Need for College Ethics Course, member, 1989 Guest Lecturer and Discussant, JRL 8000, Graduate ProSeminar, 1991-2001, 1995-2005; 2005-2010 Ruthann Weaver Lariscy-21 Ruthann Weaver Lariscy-22