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FEU Institute of Technology
College of Engineering ● College of Computer Studies
Types of Communication
and
Communication Model
Ma. Noveliza T. Galario
ENSP2
Mr. Xavier Aquino Velasco
Types of Communication
Verbal Communication
• refers to the use of sounds and language to relay a
message.
• It serves as a vehicle for expressing desires, ideas and
concepts and is vital to the processes of learning and
teaching.
• There are two basic types of verbal communication:
Interpersonal communication and public speaking.
• Interpersonal communication generally refers to a two-way
exchange that involves both talking and listening.
• Public speaking involves one or more people delivering a
message to a group.
http://www.livestrong.com/article/150573-what-is-verbal-communication/
Types of Communication cont.
Non Verbal Communication
• has been defined as communication without words.
• It includes apparent behaviors such as facial
expressions, eyes, touching, and tone of voice, as
well as less obvious messages such
as dress, posture and spatial distance between two
or more people.
• Non-verbal communication is quite probably the
oldest form of communication known to man.
• Process of communication through sending and
receiving wordless (mostly visual ) cues between
people.
http://en.wikipedia.org/wiki/Nonverbal_communication
Models of Communication cont.
David Berlo
• David Berlo expanded on Shannon and
Weaver’s (1949) linear model of
communication and created the SMCR
Model of Communication.
• The Sender-Message-Channel-Receiver
Model of communication separated the
model into clear parts and has been
expanded upon by other scholars.
http://www.iacact.com/?q=models
Models of Communication
Shannon and Weaver
• The original model was designed to mirror the functioning
of radio and telephone technologies.
• Their initial model consisted of three primary
parts: sender, channel, and receiver. The sender was the
part of a telephone a person spoke into, the channel was
the telephone itself, and the receiver was the part of the
phone where one could hear the other person.
• Shannon and Weaver also recognized that often there is
static that interferes with one listening to a telephone
conversation, which they deemed noise.
• The noise could also mean the absence of signal.
http://www.iacact.com/?q=models
Models of Communication cont.
Schramm
• Wilbur Schramm (1954) also indicated that we
should also examine the impact that a message has
(both desired and undesired) on the target of the
message.
• Wilbur Schramm (1954) also indicated that we
should also examine the impact that a message has
(both desired and undesired) on the target of the
message.
• These acts may take many forms, in one of the
various manners of communication.
http://www.iacact.com/?q=models