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Transcript
Mr. Clint John Dominic L. Esquivel – ENSP2 X04 FEU TECH
Types of
Communication
and
Communication
Model
“Communication is a skill that you can learn. It's like riding
a bicycle or typing. If you're willing to work at it, you can
rapidly improve the quality of every part of your life.”
-Brian Tracy
Introduction
• For decades, man has known the importance of
communication. Today, with various means by which
one can communicate, it has become much easier to
communicate a message to the other party, than it
was several decades ago.
• Every organization, no matter what their expertise
and where they are situated, and what scale they
operate, realize and value the importance of good
communication.
• This communication for organizations takes place
both within the organization as well as with other
outside stakeholders outside.
• Therefore, it is vital for any business organization to
understand the communication models out there, so
they can use them for enhancing effective
communication in the organization.
Understanding Communication
• Communication today is mainly of three types
• Written communication, in the form of emails, letters,
reports, memos and various other documents.
• Oral communication. This is either face-to-face or
over the phone/video conferencing, etc.
• A third type of communication, also commonly used
but often underestimated is non-verbal
communication, which is by using gestures or even
simply body movements that are made. These too
could send various signals to the other party and is an
equally important method of communication.
The Basic Flow of Communication
In this flow, the sender sends a message to the receiver
and then they share the feedback on the communication
process.
Elements of Communication
1. Information source - produces a message.
2. Transmitter – encodes the message into
signals.
3. Channel – signals are adapted for
transmission.
4. Receiver – ‘decodes’ (reconstructs) the
message from the signal.
5. Destination – where the message arrives.
Different
Communication
Models
Shannon’s Model
• One of the earliest models of communication that
introduced was Claude Shannon's model. This was
introduced in 1948.
• This laid the foundation for the different
communication models that we have today, and has
greatly helped and enhanced the communication
process in various fields. This model can be considered
as the granddaddy of many later communication
models.
Shannon’s Model
The diagram above clearly illustrates how communication
takes place, and also helps one to determine what could go
wrong.
In Shannon's model, the information source typically refers
to a person, who then sends a message with the use of a
transmitter.
Shannon’s Model
This transmitter could be any instrument today, from phones
to computers and other devices. The signals that are sent
and received can be vary depending on the method of
communication.
The box at the bottom called NOISE refers to any signals
that may interfere with the message being carried. This
again would depend on the method of communication.
The receiver is the instrument or the person on the other
side that receives the. This model is the simplest models to
understand the workings of the communication process.
Berlo’s Model
Another famous communication model is Berlo's model. In this
model, he stresses on the relationship between the person
sending the message and the receiver.
According to this model, for the message to be properly encoded
and decoded, the communication skills of both the source and
the receiver should be at best. The communication will be at its
best only if the two points are skilled.
Berlo's model has four main components and each component
has its own sub components describing the assisting factors for
each.
Berlo’s Model
Schramm’s Model
Schramm on the other hand, emphasized in 1954
that both the sender and the receiver take turns playing
the role of the encoder and the decoder when it comes to
communication.
Schramm’s Model
These models have been followed by various other models such
as the 'Helical' model, Aristotle's models and several other
models.
You should always keep in mind that each of these models has
both their advantages and disadvantages. While some
communication models try to break down the whole process in
order to make it easier to understand, they are not always as
simple as they seem.
There are several complexities involved in communications
models. This is one thing that needs to be carefully understood in
the process of understanding how these models work.
Aristotle’s Model
Aristotle, your well known Ancient greek thinker, unveiled
an operation involving by oral communication within his /
her creating 3 hundred years prior to the birth involving
Christ. The task is regarded worthy inside analyze involving
modern day communication. He articulates of any
communication practice consisting of a new loudspeaker, a
message and also a listener.
Aristotle’s Model
Aristotle pointed out that the person at the end of
communication process plays the key role to whether or
not communication takes place.
Lasswell’s Model
Harold Lasswell, a politics scientist, designed a communication
exchanges type mixing the main elements of communication
exchanges. His model has become widely discussed given that
1940s. He or she expressed the actual type because, “Who affirms
exactly what, in which funnel, to be able to which, in doing what
effect. ” Which means, Lasswell’s style of verbal exchanges
consists of several parts- Sender (who), Message (what) in
addition to receiver (whom). Lasswell included solely the actual
component-channel. The majority of modern-day theorists talk
about these several areas of the actual communication procedure
by employing diverse terminology.
Lasswell’s Model
The Riley’s Model
John W. Riley and Matilda White Riley, a husband and wife
team of sociologists pointed out the importance of the
sociological view in communication. They developed a
model to illustrate sociological implications in
communication.
The Riley’s Model
John W. Riley and Matilda White Riley, a husband and wife
team of sociologists pointed out the importance of the
sociological view in communication. They developed a
model to illustrate sociological implications in
communication.
The Riley’s Model
The mode indicates the communicator (C) emerges as part
of a larger pattern , who sends messages in accordance
with the expectations and actions of other persons and
groups within the same social structure. it is also true in
the case of the receiver (R) in the communications process.
in addition, both the communicator and receiver are part
of an overall social system. The model clearly illustrates
that communication is a two-way process.
Contemporary Model
The modern day style of communication features
developed primarily from the early on work associated
with Shannon along with Weaver along with Schramm.
These experts have been related to expounding on the
process of communication in a way that may be useful in
most situations.
Contemporary Model
Off their work the ultra-modern as well as modern day
style of communication developed. The normal regions of
modern day style of communication incorporate
communicator, encoding, information, moderate, recipient,
decoding, and suggestions along with sounds.
Source Links
http://www.brainyquote.com/
http://en.wikipedia.org/wiki/Models_of_communication
http://www.tutorialspoint.com/management_concepts/communication_models.htm
http://thebusinesscommunication.com/types-of-communication-model/
Graphic Links
www.studyhungary.hu
www.parentmail.co.uk
fra.europa.eu