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SUCCESS STORY
Insulet: Driving Innovation in Diabetes Therapy Through Mobile
Insulet uses The Marketing App Cloud from Proscape Technologies to arm their
sales force with dynamic mobile apps that generated awareness and engagement
for their OmniPod® Insulin Management System.
Redesigning the Traditional Insulin Pump
COMPANY SNAPSHOT
Founded in 2000.
Mission:
Improving the lives of
people with diabetes by
expanding the use of
insulin pump therapy.
Based in:
Billerica, Massachusetts.
www.myomnipod.com
For people living with type 1 diabetes, insulin pump therapy offers better
control than injections, with a reduced risk of long-term complications.
However, traditional insulin pumps are cumbersome, require tubing, and need
to be disconnected during activities like sports, swimming, and bathing.
Insulet Corporation was founded in July 2000 with the goal of finding a better
option for diabetes patients, one that would make living with the disease easier.
Insulet’s solution is the OmniPod Insulin Management System, a unique
approach offering all the benefits of insulin pump therapy with fewer issues:
no tubing, waterproof, and automated, virtually pain-free cannula insertion
via a Pod and handheld personal diabetes manager (PDM) that communicate
wirelessly. By breaking down the barriers to insulin pump therapy, Insulet
provides a patient friendly option to help bring the benefits of an insulin pump
to more people with insulin dependent diabetes.
Battling for a Voice in a Competitive Marketplace
Despite the strength of this innovation, Insulet
operates in a marketplace rife with competition
from other insulin pump providers. Both physicians
and patients are increasingly challenged to find the
time to gather new and credible information through
traditional channels. Insulet needed a way to rise
above the noise and raise awareness of the benefits
of their differentiated product.
This goal was especially important within the inperson setting, specifically in meetings between
Insulet’s sales force and the physicians who
recommend insulin pumps to diabetes patients.
Within these in-person meetings, Insulet wanted to:
• Immediately gain and retain attention from these
doctors who were inundated with sales pitches
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• Reach deeper levels of engagement and understanding for their solution
• Gain real-time feedback during sales calls and test their assumptions about the effectiveness of their
marketing assumptions.
• Rapidly update the app to stay ahead of the competition.
The natural solution was a mobile application that Insulet’s sales force could present through an iPad. After
vetting several app-creation solutions, Insulet turned to The Marketing App Cloud from Proscape Technologies.
Overcoming Time, Complexity, and Creative Restrictions
The Insulet team knew from previous experience that the ability to create and update apps quickly, and
remove the long turnaround times typically associated with coding, would be critical to the success of this
project. Ramp-up time, costs, and revising content and approving materials were frequent challenges. The
time required to create new apps ranges from weeks to months across most industries, with additional
stretches to turn around changes to existing apps.
The Insulet team wanted to be able to create an app and deploy it quickly, which is difficult when HTML
coding is involved. Many iPad based solutions available are creatively restrictive, not easy to use, and require
extensive technological expertise to implement.
“
Seeing that there was a lot more flexibility in the Proscape application and
a lot of the pain of the time it took to create these pieces were removed.
Those were two really big pluses as we were considering options.
— Brett LaFlamme, Manager, Medical Marketing, Insulet
“
The ability to overcome these challenges is why Proscape was a good fit for Insulet:
Two Apps and 99 Changes in Just 9 Days
Insulet turned to their agency of choice to build their marketing apps with Proscape and The Marketing App
Cloud. They had steep goals around creativity and time-to-market that would have been impossible with
another app-creation solution.
Insulet
Project Timeline for Two Apps
The agency’s team members
underwent training on
The Marketing App Cloud
platform during several days
in December 2014. By early
January 2015, they were fully
educated and ready to build
the two apps for Insulet.
Release to
Sales Team
Apps
Launched
Signed
Contract
DECEMBER
JANUARY
JANUARY 17
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In the course of the nine days between submitting their first Insulet app and publication, The Marketing App
Cloud was able to accommodate 99 changes. Insulet found the end product to be impressive from a deeplevel functionality standpoint. In addition, they described the graphics in the app as spectacular, and were
impressed that their agency was able to hit the high notes and deliver an app that that met the business
needs in such a tight timeline.
Based on the ease they experienced with The Marketing App Cloud, Insulet is now planning to bring a portion
of app creation and management in house so that an idea they have in the morning can be deployed to the field
quickly. Insulet expects that new resource to learn how to use the Proscape platform quickly, and is especially
excited that the app will be in the hands of the creative team, and not a developer or software engineer.
Deploying the New App to the Insulet Sales Team
The rollout of the two new apps at the recent Insulet national sales meeting was much simpler and easier
than they had expected based on other app deployments. The Marketing App Cloud also includes built-in
integration with CRM systems like Salesforce.com
“
Thinking of how these apps are going to be used in the field, they mold to our
sales team’s activity vs. requiring the sales team to mold to the capability of the
product. That was our big selling point for the field and they were receptive to it.
— Brett LaFlamme, Manager, Medical Marketing, Insulet
“
Perhaps most important to the Insulet sales force:
In addition, their new apps allow the Insulet team to leverage iPads as an efficient business tool. It offers the
advantage of having the Insulet sales force connected at all times, which allows them to fully leverage the apps
they built with The Marketing App Cloud.
The End Result: Better Apps, Faster
With The Marketing App Cloud from Proscape,
Insulet was able to reach several important goals:
• Limit app production time to days instead
of months
• Eliminate the complexity of app development
by avoiding the need to code
• Increase the creativity of their apps by avoiding
the need to use templates
• Empower the creative team to build and revise
their apps quickly
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About Insulet Corporation
Insulet Corporation is an innovative medical device company dedicated to making the lives of people with
diabetes easier. Through its OmniPod Insulin Management System, Insulet seeks to expand the use of insulin
pump therapy among people with insulin-dependent diabetes. The OmniPod is a revolutionary and easyto-use tubeless insulin pump that features just two parts and a fully-automated cannula insertion. Insulet’s
subsidiary, Neighborhood Diabetes, is a leading distributor of diabetes products and supplies, delivered
through a high touch customer service model. Founded in 2000, Insulet Corporation is based in Billerica,
Massachusetts. For more information, please visit: http://www.myomnipod.com.
About Proscape
Proscape enables brands and agencies to engage their customers, consumers, and audiences with digital
content that informs, sells, and provides critical insights. Proscape’s cloud-based SaaS platform empowers
marketers to create apps quickly without coding, deploy apps through multiple channels, and make informed
decisions based on insights from customer activity and preferences. Proscape is used by hundreds of
agencies and thousands of brands, including Publicis, Havas, Colgate Johnson+Johnson, Heineken, and
more. For more information, visit www.Proscape.com.
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