Download POSITION DESCRIPTION Title: Product Manager

POSITION DESCRIPTION
Title:
Department:
Division:
Product Manager - Decoys
All Brands
Hunting Division, PRADCO Outdoor Brands
Reports to:
Location:
Job ID:
Brand Manager
Birmingham, AL
7868
General Description:
The Product Manager has ownership of the decoy product portfolio and product development process and is accountable for the
performance of the decoy product category. He or she will develop a mastery of consumer trends, the retail landscape, and
competitive products and translate this into a clear vision and strategy for the decoy product category. As a “high confidence, low
ego” team player, the Product Manager will work cross-functionally with Marketing, Operations, Sales, and Engineering to manage
all aspects of product development for the decoy category, from concept development to commercialization. He or she will
aggressively grow the business by thoroughly understanding the marketplace and competition, and by developing products that
address consumer and retailer needs.
Essential Functions
Product Development (50%) – Generate consumer insights to drive new product development. Lead decoy design/development for
the New Product Team. Spec new products (features, cost/pricing, etc). Coordinate development/testing with manufacturers and
suppliers. Support development of packaging, product catalog and marketing materials with Marketing Communications.
Annual Product Plan (20%) – Monitor performance/trends of key competitors & retailers. Develop line strategies and launch
schedule.
Sales Support (15%) – Conduct product workshops at annual Sales Conference. Provide ongoing product training. Participate in key
account calls when necessary. Create derivatives/SMU's and "special programs" for key accounts. Actively participate in key trade
shows.
Ongoing Product Line Management/Maintenance (15%) – Track/analyze sales and profitability of new and existing products.
Proactively manage inventory (excess, backorders, etc). Assist in product forecasting and production planning.
Minimum Qualifications
 B.S. or B.A. from an accredited college/university
 5+ years in product management, development, marketing, or related field
 5+ years in design, development, sourcing, or production of hunting decoys
 Avid outdoorsman and active participant in waterfowl and other hunting sports
 Organized and detail-oriented
 Understanding of product development life cycle and necessary steps to move from concept to finished goods
 Ability to think strategically and anticipate market trends
 Ability to define problems/opportunities, collect data, establish facts and make valid conclusions/recommendations
 Proficiency in Microsoft Word, Excel and Power Point
About PRADCO Outdoor Brands, and EBSCO Industries, Inc.
PRADCO Outdoor Brands (www.pradcooutdoorbrands.com) is a leading manufacturer and marketer of major hunting and fishing products. Hunting brands include:
Moultrie, Summit, Knight & Hale and Code Blue. Fishing brands include more than 20 brands, including Rebel, YUM, Booyah, Lindy and Bomber Saltwater Grade. POB
is a division of EBSCO Industries, Inc. (www.ebscoind.com), a privately held, family owned, diversified company based in Birmingham, AL. As a member of the EBSCO
family of companies, PRADCO team members participate in a selection of outstanding benefits, including: EBSCO Profit Sharing Trust, Excellent
Medical/Dental/Drug/Vision benefits, and many other benefits.
Interested candidates should apply by going to the “Careers” section of www.ebscoind.com and searching for Job ID #7868