Download MARKETING AND SALES OPPORTUNITIES FOR

MARKETING AND SALES OPPORTUNITIES
FOR
ECUADORIAN FLOWER GROWERS
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Quito, November 12. 2015
GLOBALFORUM and CREEZY! THE AGENCY present:
“Marketing and Sales Opportunities for Ecuadorian Flower Growers”
Current economic conditions have significantly altered the dynamics of flower
sales and marketing strategies world-wide. These conditions have created
opportunities for Ecuadorian flower growers to re-think strategies for marketing
flowers in the US.
Find out why 35 year flower sales, marketing and logistics expert Terry Johnson
believes Ecuador could more than double its current flower sales to the United
States. Attending this workshop will provide a valuable analysis of the
opportunities ahead as well as a blueprint for improving flower sales and profits
within the largest consumer market for flowers in the world.
PROGRAM
Fundamentals of Value Added Sales and Marketing for Growers
Before marketing strategies and major investments can be effective, it is first
necessary to review the current assumptions and structures of US floriculture and
then examine methods of improving these structures to facilitate necessary
changes. This session will help growers establish a solid foundation on which to
build profitable flower sales in the US.
Understanding US Consumers
Who are growers growing flowers for? Importers? Wholesalers? Retailers?
Actually it is consumers who should be thought of first. Yet few growers know
much about these consumers. Who are they? What do they currently think of
flowers? How can we improve their low perceptions of the value of flowers?
These are the questions we will explore in this session.
Understanding US Supermarkets and their Vendors
Since supermarkets represent more than half of total flower sales in the US, it is
important to know this important retail segment. This session will give you the
inside information from someone with more than 30 years’ experience with both
supermarkets and their flower vendors.
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Improving Profits from US Flower Sales
What good does it do to get increased flower sales, if you aren’t getting the
price you need? How can growers change the current dynamics of a priceoriented US market to one that is more receptive to buying flowers based on
their relative value?
Why Proper Flower Handling is Vital to Your Future
Dr. Dominic Durkin of Rutgers used to say: “Quality on the plant does not always
translate into quality in the hands consumers.” Find out why proper handling of
flowers can give you a solid competitive differential advantage.
Opportunities for growers to include rose breeds specifically for perfumery use.
There is a fast growing segment of the perfume industry focusing on naturalbased perfumes. These companies will be needing flowers to be grown for the
production of essential oils for perfume use, which offers flower growers a new
market for flowers at very high prices. We will be discussing this opportunity
during the workshop.
SPEAKER
TERRY JOHNSON
Managing Partner, Creezy! The Agency.
President, Horticultural Marketing Resources
Vice Chairman, The International Perfume Foundation.
During Terry’s 25 years of consulting work inside and outside the flower industry
he has helped flower breeders, growers, retail florists, with branding, marketing,
training and logistics development. He served for several years on the Board of
Directors of the Fresh Produce and Floral Council and was recipient of the
prestigious Floral Achievement Award in 1998.
QUITO
INFORMATION AND RESERVATIONS
November, 12. 2015
Hotel Quito.
11:00 am.
GlobalForum Cia. Ltda.
[email protected]
593 2 2436 907 / 593 98 224 1584
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CURRENT SPONSORSHIP OPPORTUNITY
Presenting Sponsor
GLOBALFORUM events attract experts, executives and influential people from
across the fresh produce industry around the global. Demonstrate your industry
leadership by becoming a event sponsor.
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Increase your company's exposure and visibility.
Reach your target audience in a cost-effective way.
Reinforce your brand's message.
Position your company as an industry leader
Co-sponsorships: $750 (US$)
Benefits include:
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One (1) Free pass to participate in the event.
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Company logo featured on:
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Signage in the main room where education is occurring and
throughout the event.
Signage at the registration desk.
Logo Acknowledgement on slide at event
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Promotional materials for the event (provided by sponsor).
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Ability to set up a Table Top with product and/or promotional ítems.
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Acknowledgment during the Welcome Remarks at the educational
session
*Note: Please note, we do not guarantee exclusivity to any one sponsor for a
specific business category. For questions, please contact Terry Johnson /
Sebastian Muñoz at [email protected]
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