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Tamar Milne, MA, BComm 604.827.4951 [email protected] Highlights 20 years’ experience in marketing, communications, sustainability, and education Unique background in seven sectors, from natural resources to aviation to consumer products Masters degree in Communications; Commerce degree (Marketing major); Instructor diploma 2012 UBC Killam Teaching Prize winner; multiple teaching award nominations by students Professional Experience Lecturer, Marketing, Sauder School of Business, Vancouver, BC 2007-Present Globally recognized business school at the University of British Columbia Teach an overload course schedule of BComm, MBA, and IMBA business, marketing, ethics, and sustainability courses, consistently earning top-tier student evaluation scores in all Designed and delivered Sustainability Marketing (undergraduate) and Environmental Marketing (MBA) courses; built interest in both courses to the point of needing a registration waiting list Active in a wide variety of faculty programs: volunteer speaker at UBC Jump Start, UBCMA events, and other faculty-related events; regular instructor in Undergraduate Program Office’s international Summer Business Program; pioneer partner with the Community Learning Initiative, the W. Maurice Young Centre for Applied Ethics, and the Canaccord Learning Commons Early adopter of innovative learning methods and technologies (e.g. pilot online course design, iClicker classroom response systems, blogging, digital media projects, online examinations) Marketing/PR/Sustainability Consultant, Community Futures, Squamish, BC 2009-2011 Non-profit community economic development organization Coached entrepreneurs and small businesses in development of marketing plans, communication strategies, and sustainability programs Designed and facilitated public relations workshops for groups of up to 30 entrepreneurs Created a marketing fundamentals worksheet for Community Futures Howe Sound’s new clients Direct Communications Specialist, Tourism Whistler, Whistler, BC 2007-2008 Non-profit member-based marketing and sales organization representing Whistler Planned and executed targeted email campaigns, maximizing click-through and conversion rates Designed and implemented A/B tests to enhance effectiveness of direct communications tactics Wrote daily: produced press releases, web copy, ad copy, editorial copy, and announcements Coordinated with partner organizations (e.g. association members, sponsors, and regional and national tourism associations) Delivered presentations to schools and community groups on Tourism Whistler’s marketing and communications strategies Public Relations Manager, Robeez Footwear, Burnaby, BC 2006-2007 Premium soft-soled leather footwear manufacturer and marketer; $40 million annual international sales Planned and implement grassroots and large-scale PR strategies to support international growth; designed collaborative North American community relations programs to raise brand awareness Developed media relationships, seed stories, and write articles to secure regular media coverage Advised and lead major change events; write and deliver sensitive communications Represented the company in interviews, presentations, and industry and professional events Coached and trained executives in proactive, reactive, and crisis media relations Tamar Milne, MA, BComm Communications Consultant, Tolko Industries Ltd., Vernon, BC Page 2 2004-2005 Canadian forest products company; $2 billion annual international sales Developed strategic communications to integrate 5,000 employees during major acquisition Reinforced brand through internal promotions and media such as intranet and newsletters Led forest education program across Western Canada; supervised regional education liaisons Manager, Corporate Communications and Manager, Marketing Communications, Air Canada Jazz, Halifax, NS 2002-2004 North American regional airline; 650+ flights per day to 70+ destinations in Canada & U.S. As official media spokesperson for eastern North America, managed complex media relations and employee communications during Air Canada’s historic corporate restructuring Assumed key role in crisis communications and emergency response planning Wrote and published on-board consumer newsletter with unique brand personality Initiated merchandising program to build internal brand awareness and enthusiasm Directed advertising campaigns to boost seat sales and drive traffic to website Leveraged restricted marketing budgets through innovative partnerships and alliances Marketing & Business Development Consultant, Kamloops, BC 2001-2002 While working with Tolko (below), completed independent contracts with clients including forestry consultants, employee/family assistance program providers, and a board game production company Designed company collateral materials; coordinated graphic design and printing Gathered and analyzed competitive and market intelligence to develop strategic business plans Wrote high-impact company positioning statements Communications Coordinator, Tolko Industries Ltd., Vernon, BC 1998-2002 Initiated and developed national sustainability communications program, raising industry standard Instructed communications and media relations seminars; facilitated strategic planning sessions Publicized corporate events and achievements; published three distinct corporate newsletters Anticipated internal and external issues and prepared positioning Sales & Marketing Manager, Sun Peaks Resort Corporation, Kamloops, BC 1997-1998 Four-season mountain resort and village; average 225,000+ annual skier visits in 1997 and 1998 Managed all communications, sales, and marketing activities to support aggressive growth: advertising, direct mail, direct sales, sales promotions, public relations, and media relations Developed and executed advertising campaigns in all media formats Interacted with executives, guests, and partners, ensuring total satisfaction and resolving issues Supported major events – such as annual Ice Wine Festival – and coordinated sponsorships Director of Marketing, De Dutch Pannekoek House Restaurants Inc., Surrey, BC 1995-1997 Western-Canadian franchise chain; 18 business units in 1997 Developed and implemented customer-driven marketing plans and award-winning advertising campaigns, leading to unprecedented sales increases of over 20% Wrote marketing manuals and led training seminars for franchisees and staff Leveraged promotional budgets by negotiating beneficial contracts and supplier partnerships Launched loyalty program and collaborated in retail product development decisions: pricing, merchandising, menu design, décor, signage, point-of-purchase materials, and site selection Market Researcher & Analyst, Vancouver and Surrey, BC 1994-1995 Contracts with UBC’s Faculty of Commerce and De Dutch Pannekoek House Restaurants Inc. Researched and analyzed: consumer behaviour, retail program and channel effectiveness, demand, product quality, response, product positioning, market share, and customer satisfaction Tamar Milne, MA, BComm Page 3 Teaching Awards & Recognition UBC Killam Teaching Prize – 2012 Recognition for Excellence in Undergraduate Teaching CUS Teaching Excellence Nominee – 2010, 2011, 2014 Nominated by Sauder School of Business students Education Master of Arts in Applied Communication (Honours) – Royal Roads University – 2006 Areas of study included: Persuasion and Negotiation; Conflict Analysis and Management; Public Relations; Consulting; Organizational Communication; Interpersonal Communication Thesis: Synergy or Culture Shock? A Review of the Literature on Organizational Cultural Compatibility in Corporate Mergers and Acquisitions BC Provincial Instructor Diploma (Adult Education) – Vancouver Community College – 2001 Bachelor of Commerce (Honours), Marketing – University of British Columbia – 1995 Top Marketing graduate and Bronze Medallist overall in class of 400 Volunteer Work Marketing Instructor/Representative, Annual UBC and Sauder student events 2007-Present Marketing Guest Speaker, High school business programs 2007-2008 Judge, Gold Quill Writing Awards, International Association of Business Communicators 2007 Keynote Speaker – “Marketing to Moms”, Canadian Egg Marketing Agency 2006 Forest Educator, School District #22, Vernon, BC 2004-2005 Volunteerism Chair, Annual Haliwood Pre-Oscar Party (for Kids Help Phone) 2002-2004 Judging Chair, Annual ICE Media Awards (Atlantic Canadian advertising awards) 2002-2003 Steering Committee Member & Presenter, Forest Resource Educators Network of BC 2001 Community Development Board Member, Town of Barriere, BC 2000 Media & Promotions Chair, Association of BC Professional Foresters’ AGM 1999-2001 Guest Lecturer – Marketing & Research, University of British Columbia, Kwantlen 1996-1998 University College, and Kamloops Rotary Business Association Promotions Coordinator, American Marketing Association, BC Branch, and Sales & Marketing Executives of Vancouver 1995-1997