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Tamar Milne, MA, BComm
604.827.4951
[email protected]
Highlights
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20 years’ experience in marketing, communications, sustainability, and education
Unique background in seven sectors, from natural resources to aviation to consumer products
Masters degree in Communications; Commerce degree (Marketing major); Instructor diploma
2012 UBC Killam Teaching Prize winner; multiple teaching award nominations by students
Professional Experience
Lecturer, Marketing, Sauder School of Business, Vancouver, BC
2007-Present
Globally recognized business school at the University of British Columbia
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Teach an overload course schedule of BComm, MBA, and IMBA business, marketing, ethics, and
sustainability courses, consistently earning top-tier student evaluation scores in all
Designed and delivered Sustainability Marketing (undergraduate) and Environmental Marketing
(MBA) courses; built interest in both courses to the point of needing a registration waiting list
Active in a wide variety of faculty programs: volunteer speaker at UBC Jump Start, UBCMA
events, and other faculty-related events; regular instructor in Undergraduate Program Office’s
international Summer Business Program; pioneer partner with the Community Learning Initiative,
the W. Maurice Young Centre for Applied Ethics, and the Canaccord Learning Commons
Early adopter of innovative learning methods and technologies (e.g. pilot online course design,
iClicker classroom response systems, blogging, digital media projects, online examinations)
Marketing/PR/Sustainability Consultant, Community Futures, Squamish, BC
2009-2011
Non-profit community economic development organization
 Coached entrepreneurs and small businesses in development of marketing plans, communication
strategies, and sustainability programs
 Designed and facilitated public relations workshops for groups of up to 30 entrepreneurs
 Created a marketing fundamentals worksheet for Community Futures Howe Sound’s new clients
Direct Communications Specialist, Tourism Whistler, Whistler, BC
2007-2008
Non-profit member-based marketing and sales organization representing Whistler
 Planned and executed targeted email campaigns, maximizing click-through and conversion rates
 Designed and implemented A/B tests to enhance effectiveness of direct communications tactics
 Wrote daily: produced press releases, web copy, ad copy, editorial copy, and announcements
 Coordinated with partner organizations (e.g. association members, sponsors, and regional and
national tourism associations)
 Delivered presentations to schools and community groups on Tourism Whistler’s marketing and
communications strategies
Public Relations Manager, Robeez Footwear, Burnaby, BC
2006-2007
Premium soft-soled leather footwear manufacturer and marketer; $40 million annual international sales
 Planned and implement grassroots and large-scale PR strategies to support international growth;
designed collaborative North American community relations programs to raise brand awareness
 Developed media relationships, seed stories, and write articles to secure regular media coverage
 Advised and lead major change events; write and deliver sensitive communications
 Represented the company in interviews, presentations, and industry and professional events
 Coached and trained executives in proactive, reactive, and crisis media relations
Tamar Milne, MA, BComm
Communications Consultant, Tolko Industries Ltd., Vernon, BC
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2004-2005
Canadian forest products company; $2 billion annual international sales
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Developed strategic communications to integrate 5,000 employees during major acquisition
Reinforced brand through internal promotions and media such as intranet and newsletters
Led forest education program across Western Canada; supervised regional education liaisons
Manager, Corporate Communications and
Manager, Marketing Communications, Air Canada Jazz, Halifax, NS
2002-2004
North American regional airline; 650+ flights per day to 70+ destinations in Canada & U.S.
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As official media spokesperson for eastern North America, managed complex media relations
and employee communications during Air Canada’s historic corporate restructuring
Assumed key role in crisis communications and emergency response planning
Wrote and published on-board consumer newsletter with unique brand personality
Initiated merchandising program to build internal brand awareness and enthusiasm
Directed advertising campaigns to boost seat sales and drive traffic to website
Leveraged restricted marketing budgets through innovative partnerships and alliances
Marketing & Business Development Consultant, Kamloops, BC
2001-2002
While working with Tolko (below), completed independent contracts with clients including forestry
consultants, employee/family assistance program providers, and a board game production company
 Designed company collateral materials; coordinated graphic design and printing
 Gathered and analyzed competitive and market intelligence to develop strategic business plans
 Wrote high-impact company positioning statements
Communications Coordinator, Tolko Industries Ltd., Vernon, BC
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1998-2002
Initiated and developed national sustainability communications program, raising industry standard
Instructed communications and media relations seminars; facilitated strategic planning sessions
Publicized corporate events and achievements; published three distinct corporate newsletters
Anticipated internal and external issues and prepared positioning
Sales & Marketing Manager, Sun Peaks Resort Corporation, Kamloops, BC
1997-1998
Four-season mountain resort and village; average 225,000+ annual skier visits in 1997 and 1998
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Managed all communications, sales, and marketing activities to support aggressive growth:
advertising, direct mail, direct sales, sales promotions, public relations, and media relations
Developed and executed advertising campaigns in all media formats
Interacted with executives, guests, and partners, ensuring total satisfaction and resolving issues
Supported major events – such as annual Ice Wine Festival – and coordinated sponsorships
Director of Marketing, De Dutch Pannekoek House Restaurants Inc., Surrey, BC
1995-1997
Western-Canadian franchise chain; 18 business units in 1997
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Developed and implemented customer-driven marketing plans and award-winning advertising
campaigns, leading to unprecedented sales increases of over 20%
Wrote marketing manuals and led training seminars for franchisees and staff
Leveraged promotional budgets by negotiating beneficial contracts and supplier partnerships
Launched loyalty program and collaborated in retail product development decisions: pricing,
merchandising, menu design, décor, signage, point-of-purchase materials, and site selection
Market Researcher & Analyst, Vancouver and Surrey, BC
1994-1995
Contracts with UBC’s Faculty of Commerce and De Dutch Pannekoek House Restaurants Inc.
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Researched and analyzed: consumer behaviour, retail program and channel effectiveness,
demand, product quality, response, product positioning, market share, and customer satisfaction
Tamar Milne, MA, BComm
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Teaching Awards & Recognition
UBC Killam Teaching Prize – 2012
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Recognition for Excellence in Undergraduate Teaching
CUS Teaching Excellence Nominee – 2010, 2011, 2014
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Nominated by Sauder School of Business students
Education
Master of Arts in Applied Communication (Honours) – Royal Roads University – 2006
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Areas of study included: Persuasion and Negotiation; Conflict Analysis and Management; Public
Relations; Consulting; Organizational Communication; Interpersonal Communication
Thesis: Synergy or Culture Shock? A Review of the Literature on Organizational Cultural
Compatibility in Corporate Mergers and Acquisitions
BC Provincial Instructor Diploma (Adult Education) – Vancouver Community College – 2001
Bachelor of Commerce (Honours), Marketing – University of British Columbia – 1995
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Top Marketing graduate and Bronze Medallist overall in class of 400
Volunteer Work
Marketing Instructor/Representative, Annual UBC and Sauder student events
2007-Present
Marketing Guest Speaker, High school business programs
2007-2008
Judge, Gold Quill Writing Awards, International Association of Business Communicators
2007
Keynote Speaker – “Marketing to Moms”, Canadian Egg Marketing Agency
2006
Forest Educator, School District #22, Vernon, BC
2004-2005
Volunteerism Chair, Annual Haliwood Pre-Oscar Party (for Kids Help Phone)
2002-2004
Judging Chair, Annual ICE Media Awards (Atlantic Canadian advertising awards)
2002-2003
Steering Committee Member & Presenter, Forest Resource Educators Network of BC
2001
Community Development Board Member, Town of Barriere, BC
2000
Media & Promotions Chair, Association of BC Professional Foresters’ AGM
1999-2001
Guest Lecturer – Marketing & Research, University of British Columbia, Kwantlen
1996-1998
University College, and Kamloops Rotary Business Association
Promotions Coordinator, American Marketing Association, BC Branch, and Sales &
Marketing Executives of Vancouver
1995-1997