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Download MARKETING STRATEGY Forum - International Marketing Trends
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VENICE January 22nd 2016 CONFERENCE FEE • Conference fees ‐ Marketing Strategy Forum – Friday only (no lunch): Free entrance ‐ Marketing Strategy Forum – Friday only (lunch included): Euro 40 • Payement by bank transfer to: ‐ Crédit Lyonnais Paris St Maur-Parmentier 65 avenue de la République – 75011 Paris – France ‐ Name of Bank Account: Venise-Paris Marketing ‐ International Bank Account Number - IBAN: FR5430002008000000007466P38 ‐ Bank Identification Code (SWIFT) - BIC: CRLYFRPP ‐ Important: Please indicate the NAME OF THE PARTICIPANT on the transfer document TRANSPORT AND ACCOMODATION Transport and accomodation costs are not included in the fee. They should be paid by the participants, who should make their reservations themselves. A list of hotels is available ont the conference website at www.marketing-trends-congress.com. ORGANIZING COMMITTEE • • • • • Jean-Claude ANDREANI, France Umberto COLLESEI, Italy Member of Honor Françoise CONCHON, France Michael HAENLEIN, France Maria Jesus YAGUE, Spain CONFERENCE REGISTRATION SECRETARIAT International Marketing Trends Conference E-mail: [email protected] MARKETING STRATEGY Forum Marketing Disrupture versus Continuity: How far does the disruption of the marketing strategy contribute to a significant added value? CONFERENCE VENUE Isola di San Servolo 30124 Venezia - ITALY From Railway Station, Parking and Bus Station, Vaporetto Line 1 or 5.1 or 2 to "Lido“. Change at “San Zaccaria” and take Line 20 to “San Servolo” (10 minutes). 10 minutes vaporetto transfer WEBSITE www.marketing-trends-congress.com. une école de In the challenging context of a constantly changing environment, the aim of the International Marketing Conference is to help identify how to build up true innovations, and determine what are the key factors and the new players influencing the Marketing strategies and their implementation. The International Marketing Trends Conferences programme includes conferences, workshops, research sessions, forums… with highly respected business professionals and outstanding academics from over 45 countries. In 2016, with over 300 speakers and contributors, the International Marketing Trends Conference will cover a wide selection of topics. The Marketing Strategy Forum is one of the highlights of the conference. The choice of the speakers of the 2015 Marketing Strategy Forum has been to focus on« Marketing Disrupture versus Continuity”. Based on their professional experience the guests will try to share their vision and explain how far the disruption of the marketing strategy contributes to a significant added value. They will address the following questions and issues: • Managing ecosystems and value sharing. • Collaborative economy / impact of sharing economy on marketing strategies. • Embedded marketing. • « Diffusing » marketing. • Emergence of new distribution codes/channels that compete with traditional networks. • User generated content. • From marketing trend to marketing revolution! The 2016 Marketing Strategy Forum is a unique opportunity to interact with a panel of top business executives and challenge not just concepts and ideas but also operational issues. PROGRAMME 10:00 – 11:00 10:30 – 11:00 11:00 – 12:30 Registration Welcome coffee Marketing Strategy Forum – Opening Conference “Is disrupture always a key contributor to added value?” Chairs: ‐ M. HEBERT, Project Director - SAINT-GOBAIN RECHERCHE ‐ Pr. E. ROUX, AIX-MARSEILLE UNIVERSITY • A .CAPPANNELLI, International Vice President Metro Group - METRO CASH AND CARRY • E. CIALDELLA, Marketing & Communication Director - GROUPE LE MONDE • F. ERIMO, Brand Development Director Household Care Europe - UNILEVER • C. JAY-LACHAIZE, General Manager France - VAN CLEEF & ARPELS • P.-Y. MORIETTE, B-to-B Sales & Marketing Director - BPEEK / Chief Executive Officer – GINGALAB • A. VACCHI SUZZI, General Manager - CEL COMPONENTS S.R.L. 12:30 – 14:00 Lunch break 14:00 – 16:30 Marketing Strategy Forum “The impact of disrupture on marketing strategies” Chairs: ‐ J.-F. DIET, CEO CEE Region - EUROP ASSISTANCE Group ‐ Dr P. LE SOURD, Vice-President – FEFIS • F. BERNARD, International Executive Director for Development - SNCF • V. BERTHEAU, International Product Policy Director - THALES GROUP • S. DESORMIERE, International Marketing & Sales Group General Manager - GROUPE SOLVAY • E. GRAB, Vice President Strategic Anticipation, Innovation & Sustainable Development – MICHELIN • N. MARESCAUX, Marketing Manager GROUPAMA • F. REYNAUD , Marketing Manager - COFELY GDF SUEZ • J.-M. TASSETTO, President - COORP ACADEMY