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Transcript
B2B Affiliate Marketing: Can It Work? WHAT ARE THE BENEFITS OF B2B AFFILIATE MARKETING? � � � � • Cost efficiency • Interactivity • Targeted reach • Measurable results WHAT DO THE FOLLOWING KOWABUNGA! CUSTOMERS (ON THE LEFT) HAVE IN COMMON? They all run successful B2B Affiliate marketing programs, proving that Affiliate marketing is not only for business to consumers (B2C). At KowaBunga!, we currently produce 20-30% of our business through our very own B2B affiliate channel! Forrester Research has estimated that online B2B marketing budgets will hit $10.1 billion in 2005 overall, with affiliate programs reaching $1.3 billion. So what’s stopping your business from testing the profitable waters of B2B Affiliate marketing? CONTINUE READING NEXT PAGE FOR HOW MARKETINGSHERPA DOES B2B AFFILIATE MARKETING... A B2B Affiliate program can blossom into a valuable channel with a little care and creativity, helping your business build awareness and drive leads like you never have before. It might be time to see how a B2B Affiliate program can help your business grow. A KowaBunga! Technologies Service | www.kowabunga.com Copyright © 1999-2004 KowaBunga! Technologies. B2B Affiliate Marketing by Marketingsherpa “Affiliate marketing can be an invaluable tool for b-to-b marketers who want to do any of the following: #1. run lead generation campaigns where you pay per lead, or online/email campaigns where you pay per click #2. more easily track and manage reseller or channel partner deals that are commission-based #3. reach out to extremely broad markets with more than 100,000 prospects which might be cost ineffective to promote to on a CPM basis alone We rely on KowaBunga! affiliate marketing tools to track and manage many of our marketing campaigns and partnerships, whether they are commission-based or bartered promotions with other organizations in our field. Our affiliates range from trade associations, to niche publishers, to bloggers in our field. It’s a great way to reach out to targeted folks in your prospect universe who might not be amenable to a traditional media buy.” - Anne Holland, Publisher, Marketingsherpa A KowaBunga! Technologies Service | www.kowabunga.com Copyright © 1999-2004 KowaBunga! Technologies.
