Download Media Release - Australian Marketing Institute

10 October 2011
Media Release
TWO HALF-DAY INTERACTIVE WORKSHOPS IN PERTH
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4 November: Internet Marketing – Explore your options to gaining success online
10 November: Search Engine Optimisation – Increasing your online positioning and
sales
The Australian Marketing Institute, in partnership with White Chalk Road, will present a
unique opportunity for you to attend two half-day interactive workshops. Places are limited to
a maximum of 25 people at each workshop.
Day 1, 4 November: Internet Marketing – Explore your options to gaining success online
This half-day workshop is suitable for all people seeking to obtain an overview of Internet
marketing strategies and gain key skills to identify the right strategy for their business.
The function of Internet marketing and its lifecycle will be discussed. You will gain an insight
into current Internet market trends and learn which steps are necessary and tools are
available in the planning and implementation of a successful strategy.
Be introduced to the concepts of search engine optimisation and paid search and learn
through recent business case studies how you can you can attract more new visitors to your
website and generate more targeted leads and sales with a carefully planned strategy.
Learning outcomes:
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Identify if Internet marketing is important to your business
Discover new channels to market to your customers
Distinguish various marketing strategies
Understand the online marketing lifecycle
Learn how to implement measure and revise your online strategies
Day 2, 10 November: Search Engine Optimisation – Increasing your online positioning and
sales
This half-day workshop is suitable for all people who already have a general understanding
of Internet marketing and are seeking to obtain an overview of the principles of SEO and
how higher search engine positions can directly relate to increased sales.
The function of the SEO marketing lifecycle will be discussed. You will gain an insight into
ranking factors and unravel some of the myths about SEO and what it can and cannot do for
a website and business. Discover the tools that are available to you in the planning of a SEO
strategy and recognise how website design choices can affect your search engine
positioning.
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Learning outcomes:
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Discover how you can reach more customers online through SEO
How to differentiate SEO from other online marketing strategies
Understand the SEO marketing lifecycle
Learn to conduct keyword and market research and how to interpret the numbers
Find out how to best structure your website and content
Learn about the different ranking factors among search engines
Discover what other businesses have achieved through SEO
These workshops will be held at the Duxton Hotel, 1 St Georges Terrace, Perth.
For more information or to arrange a media pass contact:
Lina Souki-Schmidt
0414 776 723
[email protected]
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