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Nexxus Social
Social Media Analytics and Compliance
Social
Media
Analytics
and
Compliance
Social Media Analytics and Compliance
Whether you are in Senior Management, Brand Management, Market Research, Competitive Intelligence,
Corporate Affairs & Public Relations, Drug Safety or Corporate Security, realizing the value of social media
remains challenging given the complexities and regulatory barriers around the rising use of social media.
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Patent-pending
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Global Offering
Global
Offering
• Services
supported in more than 100 countries
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worldwide
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supported
in
100
countries
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in languages
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Tailored Solutions
Tailored
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• Breadth
of portfolio allows for customized solutions
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to address
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IMS BROGAN
16720 ROUTE
TRANSCANADIENNE,
KIRKLAND,
QUEBEC H9H
5M3 • OTTAWA
535 LEGGET DRIVE, TOWER C, 7TH FLOOR, KANATA, ONTARIO K2K 3B8
IMS HEALTH
One
IMS Drive, Plymouth
Meeting,
PA 19462
imshealth.com
Nexxus
Commercial
Application
SuiteL5N 7Y2
TORONTO
6755 MISSISSAUGA
ROAD, SUITE 200,
MISSISSAUGA, ONTARIO
IMS BROGAN
16720
ROUTE
TRANSCANADIENNE,
KIRKLAND,
QUEBEC
H9H
5M3
•
OTTAWA
535
LEGGET
C, 7TH
FLOOR,
KANATA,
ONTARIO K2K 3B8
©2014
IMS
Health
Incorporated
and
its
affiliates.
All
rights
reserved.
Trademarks
are
registered
in theDRIVE,
UnitedTOWER
States and
in various
other
countries.
IMS HEALTH One IMS Drive, Plymouth Meeting, PA 19462 imshealth.com
TORONTO 6755 MISSISSAUGA ROAD, SUITE 200, MISSISSAUGA, ONTARIO L5N 7Y2
©2014 IMS Health Incorporated and its affiliates. All rights reserved. Trademarks are registered in the United States and in various other countries.
More Relevant Insights
Nexxus Social offers not only analytics, but deeper, more relevant insights to help answer important
questions such as:
•• How can social media channels be leveraged to engage with key stakeholders such as Key Opinion Leaders
(KOLs)?
•• Who are the critical Key Social Advocates (KSAs) for my brand and disease areas of interest?
•• What types of activities are competitors undertaking and how are these being viewed by HCPs
and patients?
•• What is the sentiment for our brand (positive, negative or neutral) and what is driving this sentiment?
Social Media Product Portfolio
Product
What does it do?
Typical users
Conference
Buzz Monitoring
• Allows for monitoring of social media activity (i.e., Twitter, blogs, forums,
• Senior management
• Brand managers
• Product marketing &
news channels) generated about medical conferences in real-time.
• Provides an understanding of what clinical data, scientific sessions/poster
presentations, modifications to treatment guidelines are resonating most
with KOLs/KSAs
• Allows pharmaceutical companies to uncover what initiatives and
Digital marketing
• Market research
marketing activities are being undertaken by competitors
BrandAlert
Digital KOLs
• Measures brand sentiment and share of voice
• Identifies unmet HCP and patient needs
• Provides competitive intelligence
• Builds digital profiles of doctors and patients to find alternative
communication channels
• Real-time insights about HCPs to make field interaction more effective
• Integrates digital profiles of HCPs with CRM and marketing applications
•
•
•
•
Senior management
Brand managers
Product marketing
Global market research
• Senior management
• Brand managers
• Sales and marketing
for ease of use
• Runs social media campaigns micro-targeting HCPs
AETracker
• Finds adverse events, off-label and other legal risks in company
sponsored social media and mobile channels
• Helps company sponsored social media and mobile channels to be
compliant
•
•
•
•
Senior management
Brand managers
Legal and regulatory
Drug safety and PV
CoProtect
• Reputation and issues monitoring
• Legal and regulatory
• Drug safety and PV
Data Solutions
• Historical social media and search data on companies, brands,
• Business intelligence
and disease states
groups
16720 Route Transcanadienne, Kirkland, Quebec H9H 5M3 • Ottawa 535 Legget Drive, Tower C, 7th Floor, Kanata, Ontario K2K 3B8
Toronto 6700 Century Avenue, Suite 300, Mississauga, Ontario L5N 6A4
©2015 IMS Health Incorporated and its affiliates. All rights reserved. Trademarks are registered in the United States and in various other countries.