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Customer Success Story Gaining social insights Pharmaceutical brand taps social listening solution to understand online trends in an evolving treatment area When several new competitive oncology medications were approved for commercial use in its category, one brand turned to Nexxus Social for a comprehensive social landscape analysis, including consumer sentiment, brand positioning in the treatment continuum, search topics, and other KPIs. The entry of competing drugs in the marketplace increased social and search activity by patients, physicians, as well as social experts and advocates. The brand marketing team needed insights into the social environment among these audiences. “IMS Health provided numerous social insights about our brand and key competitors, including a deep understanding of HCPs’ medication preferences across treatment phases.” Nexxus Social provided a dashboard and reports addressing vital aspects of how the company’s product and competing oncology brands were being used and perceived. The analysis included: patient opinions of efficacy, administration, and side effects; the value of patient support services; HCP attitudes about use across different phases of the treatment continuum; as well as influence and geographic Client Marketing Director reach of key opinion leaders and key social advocates. Evaluated 4 competing brands in data extracted from social media Consumer Sentiment Treatment Continuum • How client brand is used across treatment phases • HCP perception of client • Dosing • Efficacy • Administration • Side Effects brand versus competitors ~ 85,000 data points Quantitative Metrics • Social Mentions • Web Searchers • Share of Voice Visit our website imshealth.com/nexxus Ask for more details [email protected] Website Analysis • Audience • Reach • Patient Support ~ 3,500 sample data points analyzed Nexxus Social provided intelligence on multiple aspects of the client brand and competitors, including consumer perceptions about dosing and efficacy, as well as online search terms and share of voice. Let’s talk - see your local contacts overleaf Gaining social insights with Nexxus Social In addition to providing intelligence on specific constituents like HCPs, KOLs, and patients, the Nexxus Social solution also delivered broad consumer insights about online search, share of voice, social mentions, and website offerings. ? ? Situation ? • • • ecent regulatory approvals of several blood cancer brands elevated R social and search activity eeded comprehensive social analysis and reporting about sentiment, N trending news, search topics, perceptions of key competitors, and HCP attitudes about client brand across treatment phases ought better understanding of the online reach and influence of key S opinion leaders and key social advocates Solution • • • • • • I MS Health deployed Nexxus Social to evaluate the social ecosystem of its cancer medication onfigured dashboard of KPIs including share of voice, sentiment, top C news feeds, trends, and search terms eported attributes of key competitors, such as web presence, search R frequency, sentiment, and therapy considerations nhanced KOL influence profiles to study impact among their E followers and map geographic influence rovided recommendations to improve patient support and brand P messaging upported company’s compliance and reporting processes by S incorporating AETracker for adverse event monitoring as an integral part of social listening Nexxus Social Monitor and analyze unstructured data including social media, articles, and CRM, to assess brand sentiment and respond to market opportunities within your regulatory guidelines Brand Alert Measure brand sentiment and share of voice to identify unmet HCP and patient needs and gather competitive intelligence. Data Solutions Capture social media and search data on companies, brands, and disease states by algorithms using semantic search and proprietary life sciences ontologies. Social Survey Conduct primary market research via social networks and ATU studies at 60% lower cost. Digital Key Opinion Leaders (KOLs) Build digital profiles of doctors and patients, integrated with CRM and MCM, to find alternative channels while providing real-time insights to improve field interaction. Nexxus Commercial Application Suite Nexxus Social is part of the Nexxus Commercial Application Suite, a set of cloud-based applications for life sciences. The Nexxus Commercial Application Suite integrates data and applications, tracks end-to-end relationships with customers across channels, and is supported by trusted advisors with deep industry expertise. IMS Health USA +1 610 834-0800 • One IMS Drive, Plymouth Meeting, Pennsylvania 19462, USA. Europe +44 (0)20 3075 5888 • Asia Pacific +65-6227-3006 • Japan +81-3-5425-9000 [email protected] • www.imshealth.com/nexxus ©2016 IMS Health Incorporated and its affiliates. All rights reserved. Trademarks are registered in the United States and in various other countries. ORB1390-8