Download Detailed rules of Performance Marketing

Detailed rules of Performance Marketing advertising campaigns at Wirtualna Polska
1. These Regulations determine the rules of the described benefits realization,
made by “Wirtualna Polska” SA, office in Gdanks, u. Traugutta 115C, 80-226 Gdansk,
entered into the National Court Register - Register of Entrepreneurs kept by the
Gdansk District Court – North in Gdansk, KRS number 0000068548, with initial
capital of 67,980,024 PLN (fully paid) and Tax Identification Number 957 -07-51216.
2. The campaigns sold in CPC/CPA model are broadcasted all around “Wirtulna Polska”
Online Portal (hereinafter called “WP.PL”) in Run-On-Site system (without
specifying locations of broadcasting) as having free advertising potential. These
campaigns are not being broadcasted on the Premium Portal surfaces (Home Site,
News, Business Services).
3. The choice of target for Performance Marketing campaigns belongs to WP.PL only.
The Advertiser pays for the effect previously agreed with WP.PL and has no
influence over the selection of placements and the method of Performance Marketing
campaigns broadcast.
4. The Advertiser may obtain an insight into the “online” statistics, presenting
only the statistics for the effect that is an object of the Order (clicks, leads,
etc.).
5. Campaigns sold in CPC / CPA model may be in exceptional cases and with special
pricing targeted or broadcasted under other technical constraints, what always
needs to be confirmed by WP.PL and the Advertiser.
6. In the case of selected campaigns WP.PL reserves itself the right to conduct a
test campaign before setting the pricing terms.
7. The minimal test campaign budget is 1.000 PLN net net (after all the rebates and
discounts) on the desired location.
8. WP.PL implements an advertising campaign basing on the Order made by the
Advertiser, agreed with WP.PL, according to the terms of these Regulations.
9. Cancellation of the Order requires a special statement in writing, in accordance
with the principles set out in the Price List “Additional Charges” under the pain
of nullity.
10. The Advertiser shall provide as many creatives and advertising forms (creative
mix) in order to optimize the campaign.
11. The Advertiser is obliged to provide the creatives in the form of physical file
compatible to the WP.PL technical specification available at http://reklama.wp.pl
(ad tag is not a sufficient form of an advertising creative)
12. The materials for the advertising campaign should be delivered to WP.PL no
later than 3 days before the date of the broadcast. The Advertiser’s failure
results with cancelling broadcast of the ordered campaign while leaving the the
Advertiser obliged to pay the costs of the advertising.
13. The advertising creatives in performance campaigns must be of a selling, not
branding character. All the creatives must be previously approved by the WP.PL,
which also has the right to reject a part or all of the creatives, if in its
opinion they do not meet these conditions.
14. The campaign realization conditions: the intensity, the time scale and the
choice of ad formats are to be fixed by WP.PL without the participation of the
Advertiser.
15. The Advertiser is obliged to provide WP.PL an access to control panel that
allows the statistics counting , if both sides agreed to settle the campaign using
such panel.
16. The Campaigns can be measured with external codes only when it comes to count
clicks or actions, if the campaign is to be billed on parameters in the form of
clicks or actions.
17. WP.PL reserves the right to renegotiate the terms of the offer or withhold the
broadcast at any time, particularly if the performance falls below the expected
statistics.
18. The Advertiser is entitled to change the creative during campaign, minding the
reservations contained in point 11.
19. The Advertiser bears the costs of the preparation and use of the advertising
material.
20. The salary of WP.PL is to be determined individually for each of the
advertising campaigns.
21. The campaigns billing is conducted monthly and on the basis of confirmed
actions pointed in statistics from a previously established source.
22. The Performance Campaign payment is made after the broadcast. Contracted number
of clicks / leads in only an expected number, which means that WP.PL does not
guarantee its realization in its entirety. The billing is based on the number of
clicks / leads actually delivered.
23. WP.PL does not carry any responsibility for the content of the broadcasted
advertisements. The Advertiser is obliged to repair any possible damage on the
side of WP.PL in result of the content of the advertisement. Advertisements cannot
be contrary to law and rules of social coexistence. WP.PL reserves the right to
refuse or suspend advertising for any reason, particularly if there is reasonable
suspicion that the content is contrary to law, brakes rules of social intercourse
or infringes the right of third parties.
24. WP.PL reserves the right to sign the broadcasted ads using the words
“advertising”, “advertisement”, “paid advertisement” etc.
25. The Advertiser is obliged report any complains about the manner and quality of
the execution of the Contract in writing, not later than in 30 days from the date
of the end of the broadcast. If the claim is justified, WP.PL in consultation with
the Advertiser is obliged to rectify defects and faults in the ad.
26. Reporting a complain does not relieve the Advertiser from the obligation to pay
the remaining costs of the campaign.
27. Compensation for damages caused by Wirtualna Polska must not exceed the value
of the order of an advertising campaign.