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Queensland Law Society - Practice Support
Queensland Law Society - Practice Support

... 13.0 Deposits to Prescribed Account................................................................................... 67 13.01 Deposits by law practices to the Prescribed Account....................................................... 67 13.02 Initial calculation by a new law practice............... ...
The Meaning of Consumption
The Meaning of Consumption

... cognitive experience of self and other? What is the relationship between society and consumption? How did consumer society come about? What are its necessary conditions and does it even exist? To me, these questions all seem to be intimately connected to what it means being human in this day and age ...
CONTENT ANALYSIS OF ROLES PORTRAYED BY WOMEN IN
CONTENT ANALYSIS OF ROLES PORTRAYED BY WOMEN IN

... suitability of the models that are used to attract attention to their advertisements, as well as the fit between the role portrayal and the brand image. From a practical perspective, the study provides insight to advertisers regarding the relevance of female portrayals in advertising. One of the rec ...
Gant Travel Service Agreement
Gant Travel Service Agreement

... Client agrees to pay at time of service: 1. $5.00 per air or rail ticket issued for online bookings in support of Concur Travel tool. Online hotel- and car-only bookings do not incur a fee. 2. $26.00 per full service (agent assist) domestic issue reservation (air and/or train, with or without car an ...
Allowance for Doubtful Accounts has a debit balance of $9000
Allowance for Doubtful Accounts has a debit balance of $9000

... has a balance of $2,500,000; Allowance for Doubtful Accounts has a debit balance of $9,000; and net sales for the year total $32,000,000. Bad debt expense is estimated at ¼ of 1% of net sales. Determine (a) the amount of the adjusting entry for uncollectable accounts; (b) the adjusted balances of Ac ...
The Allowance Method
The Allowance Method

... has a balance of $2,500,000; Allowance for Doubtful Accounts has a debit balance of $9,000; and net sales for the year total $32,000,000. Bad debt expense is estimated at ¼ of 1% of net sales. Determine (a) the amount of the adjusting entry for uncollectable accounts; (b) the adjusted balances of Ac ...
Journal of Consumer Research - Tuck School of Business | MBA
Journal of Consumer Research - Tuck School of Business | MBA

... largely unchanged (Bennetts, Borland, and Swerrison 1991; Borland, Hill, and Kay 1990, Robinson et al. 1997). An alternative approach to create resistance and change behavior is to directly attack the specific claims of the messages promoting tanning. Thus, to change tanning behavior, public message ...
Lead Creative Schools Prospectus for Creative Agents Jan
Lead Creative Schools Prospectus for Creative Agents Jan

... be someone with a deep understanding of creativity and with good project management skills. They will help their school to identify its creative learning objectives and to appoint Creative Practitioners whose job will be to help the school achieve these. The school and its Creative Agent will develo ...
Word 69.00 KB - Arts Council England
Word 69.00 KB - Arts Council England

... In a recent study commissioned by Arts Council England and NMDC on the economic contribution of the arts and culture (full details under section 6) we uncovered additional challenges in accurately measuring indicators related to museums. The research found that the majority of museums (1500 of 2000) ...
terms and conditons of business
terms and conditons of business

... Recording, Inc. and shall make payment to the studio as indicated on the invoice. 3 – 4 Deuces Recording, Inc. shall attempt to secure all recording media owned by the Client and stored on the premises, but is not responsible for loss or damage. 4 – 4 Deuces Recording, Inc. shall attempt to secure a ...
Trait Conceptualization and Measurement of
Trait Conceptualization and Measurement of

... Material Values and Information Processing. As stated previously, there has been limited research on the consequences of material values and consumer information processing. Hunt, Kernan, and Mitchell (1996) provide several research hypotheses concerning the relationship between materialism and com ...
Topic guide 4.1: The importance of creativity to the PR
Topic guide 4.1: The importance of creativity to the PR

... Creative thinking is hard work Creative thinking requires effort. Thomas Edison famously said that his inventions could be attributed to ‘one per cent inspiration and 99 per cent perspiration’. Creativity also requires time. To generate and develop great ideas you need to invest time. For example, i ...
The Effectiveness of Online Advertising of Companies in Poland
The Effectiveness of Online Advertising of Companies in Poland

... OF COMPANIES IN POLAND Rzemieniak M., Iannuli F.* Abstract: Over a span of the recent years the internet has become one of the main channels of marketing communication. Online advertising is ever-present in advertising campaigns of both large and small companies. The main goal of this article is to ...
Spotlight on Creative Industries
Spotlight on Creative Industries

... The industry has high numbers of freelancers, part-time workers and self-employment, not only actors and musicians, but also animators, radio production and television staff. As it becomes more competitive and costs are cut, jobs are less likely to be fulltime or permanent. In Wales, employers gener ...
The Hofstede model
The Hofstede model

... advertising and consumer behaviour theories in cross-cultural contexts. We have pulled a number of topics of this article together in Figure 1. First of all, we view cultural values as an integrated part of the consumer’s self, not as an environmental factor. For developing effective advertising the ...
Consumer`s Ethnocentricity in Respect to Local and Foreign Brand
Consumer`s Ethnocentricity in Respect to Local and Foreign Brand

... foreign brands and exploring his influence on consumer’s brand preference. Purchase decision of consumer is very important tool to gauge the consumer needs and demands. According to Witt and Bruce (1972) these decisions are affected by set of people when the selection of brands between similar produ ...
Cost Basis Adjustment for Inherited Covered and Non
Cost Basis Adjustment for Inherited Covered and Non

... and authorization to adjust (step up or step down, if warranted) cost basis for covered and non-covered securities owned by a decedent at his or her death only when the securities are transferred out of the decedent’s account and into the beneficiary’s account, in the manner prescribed by Pershing. ...
Marketing Communications Guidelines
Marketing Communications Guidelines

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- DSpace @ IIMK
- DSpace @ IIMK

... Case Study 1: Infant Milk Food The Background Mother's milk is the most complete nutrition for a baby. Traditionally, women in India have been breast-feeding babies for centuries. But baby food manufacturers created a doubt in the minds of mothers that their milk may not be the best for their babies ...
Importance of Ethical Principles in Advertising and Board of
Importance of Ethical Principles in Advertising and Board of

... Phenomenon of Advertising Control and the Advertising Board Ads are controlled judicially in the following four ways: administrative control, private litigation, prosecution, and self-regulation (Avşar & Elden, 2004, p. 85; İnal & Baysal, 2008, p. 10). The method of administrative control of ads and ...
Advertising Empirical Generalizations: Implications for Research
Advertising Empirical Generalizations: Implications for Research

... advertising elasticity is higher in Europe relative to the United States, for durables relative to nondurables, in early relative to late stages of the product life cycle, and in print over TV. The advertising elasticity is lower in models that incorporate disaggregate data, advertising carryover, q ...
Chapter on Advertising
Chapter on Advertising

... Contemporary ads bear little resemblance to ads of the 40s, 50s, 60s and 70s. Ads today are much more subtle and sophisticated. They assume a language of discourse not present in the past. And they routinely make assumptions about consumers’ needs, desires, fears, and prejudices. Decisions therefore ...
Seven Principles of the Social Work Relationship
Seven Principles of the Social Work Relationship

... Acceptance includes thought and feeling elements, and is expressed primarily in the manner of service. ...
Psychology and the consumer - Cultures of Consumption
Psychology and the consumer - Cultures of Consumption

... groups within institutions. Products like ice-cream, if they were to be appropriated by the family, had to resonate with the needs of the family as a system. Miller and Rose suggest that ‘clear recommendations’ followed concerning the marketing of ice cream to focus attention on it as a pleasure pro ...
Sustainable Consumption: The need for a strong consumer
Sustainable Consumption: The need for a strong consumer

... fundamental barriers to the recovery of the economy of the European Union and wants to see his strategy of de-bureaucratization and deregulation applied above all in these areas of policy. The political debate within Germany is equally symptomatic of the prevailing interpretation of consumer policy. ...
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Account planning

Account planning' brings the consumer into the process of developing advertising.. Planning is a job function relating to the application of strategy and planning techniques to direct brands unique direction across communications across advertising and marketing channels. The Account Planner, or simply Planner, has a role to identify and empathise with the target market and unlock insight that creates value between the consumer, the brand and the category of Product_(business) or service. The thoughts and observations are construed into a value proposition and make up a document called a Creative Brief that is used to create to inspire advertising campaigns and other marketing communications. Account planning is an advertising agency departments and works alongside client facing managers (account management), buying advertising (media), and creating advertising (creative). Around the 1980s US ad agencies introduced a new discipline from the UK called account planning which became a primary function in most US ad agencies in the 90s. 'Account planners have often been called 'the left side of a creative brain'. Their primary function is to find consumer truth and insight that helps the creative teams to create work that is not only entertaining and highly memorable, but that is relevant to the consumer and effective in the marketplace. Creative ideas that drive business are more typically the result of a strong collaboration between creative teams and account planners. Account planners (sometimes also called brand planners and strategic planners) use primary and secondary research to inform their strategic thinking and are ultimately responsible for the work that informs, and the penning of, the creative brief. If the creatives are closest to the idea, and the account manager is closest to the client, the account planner is closest to the consumer. The account planner is the person on an advertising team who is most likely to have spent time with consumers (for B to C) or customers (B to B), observing the consumer's path to purchase, by using research such as ethnographies, focus groups or quantitative/social studies, asking consumers how they think about and use the product or service. And in an era in which the brand is at least as important as a specific product (for instance, Nike as a brand has a place in the culture that far exceeds the particular performance characteristics of their shoes), the account planner is responsible for understanding the place of the brand in the consumer's mind. This is not just a simple research function - planning truly begins when research ends - and account planners stay engaged in the campaign process from the initial client briefing and throughout the advertising cycle. Rather than offering research insights to others at a single point in time, they use research to continue to provide insights within the campaign process and most importantly these days, help to track advertising effectiveness. Whereas previously, account planners focused on the use of traditional primary research tools, digital/social networks have given them the ability to listen to and interact with consumers in new ways, and to work more closely with channel or media planners throughout the process closely also, to not only help plan effective advertising but also engage with consumers in the most effective ways.
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